Every few years, a new content style emerges that completely changes how people engage on social media. Right now, one of the most effective formats we are creating for clients is what we call Employee-Generated Content (EGC). If you've spent any time on Instagram or TikTok lately,...
Casting Call Brief GADWALL WHISKEY – FALL CONTENT SHOOT Seeking: 2 Male Models (35–55) 2 Female Models (35–55) For a lifestyle whiskey campaign being photographed in Prince Edward County. Must be comfortable: Appearing in photo and video content Walking, talking and interacting naturally on camera Outdoor sunset shoot Date: September...
From Roaring Twenties to Digital Dominance How One Contest Would Have Been Advertised Across 100 Years Contest marketing has been one of the most effective promotional tools for over a century. From newspaper giveaways in the 1920s to influencer campaigns and AI-powered targeting today, contests continue to...
By Sean Beckingham Over the years, one thing became very clear to us at Branding & Buzzing: great marketing doesn't stop at social media, PR, content creation, or advertising. Brands need experiences. Sometimes that experience is an influencer campaign. Sometimes it's an event. Sometimes it's a memorable gift...
From the Stands to the Strategy: How We Built a Toronto Blue Jays Contest Campaign Across Canada By Sean Beckingham If you've worked with Branding & Buzzing for any length of time, you already know one thing about Marian and me: We're Blue Jays fans. Not the "we'll watch...
Every few years, a new content style emerges that completely changes how people engage on social media. Right now, one of the most effective formats we are creating for clients is what we call Funzee Content. If you've spent any time on Instagram or TikTok lately, you've...
At Branding & Buzzing, we spend a lot of time talking about community, hospitality and the power of bringing people together around food and experiences. Earlier this month, we had the opportunity to experience all three firsthand at “An Evening with Jim Cuddy,” a sold-out...
Juicy Wine & Spirits Club Expands Ontario Portfolio with the Addition of Krasna Hora Winery Ontario, Canada — Juicy Wine and Spirits Club has officially expanded its curated international wine portfolio with the addition of Krasna Hora Winery, bringing a new selection of premium European wines...
