Why Instagram’s Friend Map Feature is a Game-Changer for Food Marketing Campaigns Social media platforms are constantly evolving, and with each new feature, marketers have a fresh opportunity to engage their audience in innovative ways. One such feature is Instagram’s Friend Map, a new live location...
Navigating the Social Media Maze: The Challenges Agencies Face in Content Creation Sean Beckingham, Agency Partner When I first read the recent article about Instagram's new rectangular layout for the Posts tab, it got me thinking about the ever-evolving landscape of social media and the impact these...
Hiring :: Social Media Manager Why join Branding & Buzzing? If you're passionate about food and beverage and looking to sharpen your social media skills in the industry, our boutique agency is the place for you! Located in Prince Edward County, we offer a hybrid work...
A Year After Meta's Ban on Canadian News: My Take on the Impact and the Need for Resolution Sean Beckingham One year ago, the Canadian federal government had a significant dispute with Meta, resulting in the social media giant banning Canadian news from its platforms. As someone...
Ontario's Enhanced Support for Cattle Farmers: A Boon for Food Service Operators and Marketing Agencies The Ontario government recently announced increased support for cattle farmers, a move set to benefit both food service operators and marketing agencies. This initiative is poised to bolster the entire food...
Discover the Charm of Calvados: A Taste of Normandy with a Modern Twist Calvados, the apple or pear brandy from Normandy, France, is a hidden gem in the world of spirits. Renowned for its rich history, versatility, and distinctive flavor profile, this spirit has been enjoyed...
Establishing your RTB, KPIs, and ROI for Marketing plan and Strategy In marketing, it's essential to understand the basics that drive success. Three key elements are Reason to Believe (RTB), Key Performance Indicators (KPIs), and Return on Investment (ROI). These help in creating strong campaigns, measuring...
The Ultimate Guide for Food Brands Launching a Restaurant Campaign: The Power of Explainer Videos In today's fast-paced digital landscape, food brands launching a food service campaign must effectively capture the attention of busy restaurant owners and operators. One of the most impactful strategies is creating...
