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In today's competitive landscape, businesses that prioritize customer-centric strategies are flourishing by leveraging data to tailor messages to precise audiences at optimal moments. This evolution in data utilization demands a solid foundation for data strategy. Enter the Conversions API—a transformative tool designed to establish a direct...

The partners at the agency, along with their colleagues and friends, have been abuzz and chatty by the rollout of Bill C-18. This legislative development has not only ignited some wild discussions but also sparked engaging debates and led to exploring intriguing rabbit holes. Lets...

Welcome to our six-part series where we will explore the numerous ways you can leverage Meta Partnership Ads to enhance your business. Nowadays, our food and beverage clients typically allocate a marketing budget ranging from 5% to 12% of their revenue. If you're a newer...