blog

18 Dec

Posted at 20:05h in blog

  By Sean Beckingham I actually love the holidays. Tradition, nostalgia and doing good are some of my favourite things. One of the most classic Canadian holiday traditions is the Advent Calendar. Every December, they show up again.Sometimes they’re wildly creative. Sometimes they’re nostalgic chocolate throwbacks. Sometimes… they’re very boozy. Advent...

08 Dec

Posted at 11:05h in blog

When is the best time to activate influencer marketing?The short answer: when your brand needs attention, momentum, and real-world validation at the same time. Whether it’s reminding consumers why they love a brand they already know, or introducing something completely new, influencer marketing works best...

24 Nov

Posted at 21:29h in blog

Feature  Artificial Intelligence (AI) Human Imagination Foundation AI relies on algorithms, vast datasets, and computational power. It processes information, recognizes patterns, and generates responses based on probabilities learned from its training data. Human imagination is a complex process driven by personal experiences, emotions, culture, and intuition. It allows for original,...

22 Nov

Posted at 20:38h in blog

How a Cheeseburger Teaches Us AI-Discoverable Metadata And why food brands need both in 2026 At Branding & Buzzing, we’ve always believed that great food content starts with great storytelling. Sometimes that story is a chef. Sometimes it’s a destination. And sometimes — as we saw in...

20 Nov

Posted at 21:56h in blog

Turning apple orchards, French heritage & great cocktails into a multi-year Canadian success story.   When Calvados Business France asked us to help grow awareness in Canada, we knew exactly where to start: with creators, chefs, and stories that make people feel something. Because Calvados isn’t just...