A Toast to Woofers: Wine Tasting Event for Well-Off Old Folks We’re excited to announce an upcoming wine tasting event tailored specifically for a special community of Woofers – Well-Off Old Folks who know how to enjoy the finer things in life. This exclusive event is...
Bourbon Day Event Recap: A Celebration of American Whiskey with a Taste of Tennessee On Bourbon Day, we teamed up with our client, the Distilled Spirits Council of the USA, to host an unforgettable celebration of American whiskey culture in Canada. Held on [event date], this...
Branding & Buzzing Partners with Memorial Market Place to Revitalize a Belleville Landmark At Branding & Buzzing, we’re thrilled to announce our latest project, the rebranding and relaunch of the iconic Memorial Market Place in Belleville’s downtown core. As a historic venue, the former Memorial Arena...
Creating Powerful Success Stories for FCC: A Turnkey Approach to Video Production At Branding & Buzzing, we love finding creative ways to make content creation seamless for our clients while delivering powerful results. Recently, we partnered with Farm Credit Canada (FCC) on a special project. Instead...
Understanding Woofers: Marketing to "Well Off Old Folks" As the population ages, a new demographic has emerged that brands must consider: Woofers, or "Well Off Old Folks." This group encompasses older adults who have both the financial resources and the desire to enjoy life to the...
(TOM) refers to customers from Toronto, Ottawa, and Montreal—key urban centers with shared characteristics and preferences. These TOM customers typically travel 2-4 hours to reach destinations like the Bay of Quinte, Belleville, Brighton, and Kingston, often by car or train. They are drawn to unique...
Navigating the World of Trade Associations: A Specialist’s Perspective At Branding & Buzzing, we've become specialists in working with trade associations, particularly in the food and beverage industry. The key to successful marketing in this space is understanding that you're often marketing a product, not a...
TikTok's Updated Alcohol Advertising Policy: A Game-Changer for Alcohol Sales and Marketing in Ontario In a significant move, TikTok has updated its alcohol advertising policy, creating new opportunities for alcohol brands to reach their audience on the platform. This update is especially crucial for brands operating...
