Understanding the Gen Z Shift: Why Low ABV is the New Standard in Canadian Alcohol Marketing At Branding & Buzzing, we work at the intersection of cultural insight and strategic execution for the alcohol industry. As specialists in the space, we are seeing a significant shift...
How Wine Brands Can Use Social Media to Engage the Next Generation of Collectors (and Why Hiring a Beverage Marketing Agency Matters) If you're a wine brand still treating social media as an afterthought, it’s time to rethink your strategy. The next generation of wine collectors—especially...
A Note from Sean Beckingham From time to time, you’ll see personal posts from me here on the Branding & Buzzing blog. These entries don’t always reflect what’s currently happening at the agency — sometimes they’re about my travels, memories from the past, or just things...
We’re Always Learning—So Your Content Always Performs At Branding & Buzzing, part of what you pay for when you work with us isn't just our execution—it's our curiosity. Our agency fees go beyond day-to-day campaign work; they include continuous learning and platform exploration, so we’re always...
BE A TFOB TESTIMONIAL TALKER Hey everyone! We’re celebrating 29 amazing seasons of the Toronto Festival of Beer - and guess what? We want you to help us tell the world. This year, Beerfest is throwing the ultimate Birthday Bash because, let’s be real, you only turn...
📢 CASTING CALL: UGC Content Creator (Behind the Camera) 📍 Location: Toronto (local applicants only)📆 Shoot Date: Half-day during last week of May 2025💰 Paid gig — rate to be discussed based on experience📩 Apply by: May 15th 2025 🎬 CAMPAIGN: TFOB – POV POUR We’re creating a...
Swalty (ˈswɔl-ti) adjective A flavor profile that combines sweet and salty elements in a single dish or snack.Example: "The chocolate-covered pretzels had the perfect swalty balance." A culinary trend that enhances taste by blending sugary and savory flavors, creating a satisfying contrast.Example: "Salted caramel ice...
What Is a Mukbang and Should I Use It for Food Marketing? In the ever-evolving world of food marketing, trends come and go, but some stick around long enough to become powerful tools for brands. One such trend is the Mukbang—a unique video format that has...
