blog Archives - Page 27 of 70 - Branding & Buzzing

blog

26 Feb How to Cultivate Long-Term Influencer Partnerships for Enhanced Campaign Success

Posted at 11:16h in blog

Brands that prioritize consistent brand messaging and increased visibility with longer, more frequent exposure are emerging as industry leaders. This approach ensures that the brand's message resonates authentically and seamlessly integrates into its natural narrative. Research indicates that 29 percent of consumers perceive promotions as...

26 Feb Paid Advertising vs. Influencer Marketing: Where Should Your Food Brand Invest?

Posted at 11:13h in blog

In the ever-evolving landscape of food marketing, where should brands allocate their precious advertising dollars? The answer lies in understanding the shifting trends and consumer preferences that are shaping the industry. At Branding & Buzzing, we're here to guide you through the debate between paid...

26 Feb Unlocking the Power of Authentic Niche Content: Why It Beats Branded Content Every Time

Posted at 11:08h in blog

In the ever-evolving landscape of digital marketing, authenticity has emerged as the golden ticket to winning over consumers' hearts and minds. As brands navigate through a sea of skepticism and cynicism surrounding traditional advertising, the spotlight has shifted towards authentic niche content created by influencers....

26 Feb Unlocking the Power of Micro-Influencers: A Recipe for Success in Selling Your Food Brand

Posted at 11:03h in blog

In the ever-evolving world of digital marketing, one trend continues to gain momentum: the rise of micro-influencers. These social media personalities, with follower counts ranging from 1500 to 10,000 in Canada, are redefining the way brands connect with their target audiences. And when it comes...

26 Feb 5 Influencer Marketing Trends Predicted for 2024: Your Actionable Guide

Posted at 10:58h in blog

As pioneers in the field of influencer marketing, our agency has been at the forefront of this transformative industry since 2011. Back then, influencers were fondly referred to as "Tweeters" or "bloggers," reflecting the nascent stages of what has now evolved into a dynamic ecosystem...

25 Feb American Whiskey Gift Guide: Elevating Gifting for the Holiday Season

Posted at 12:25h in blog

American Whiskey Gift Guide: Elevating Gifting for the Holiday Season For the Holiday 2023 season, we launched the "American Whiskey Gift Guide" campaign, a thoughtful initiative to position whiskey as the ultimate holiday gift. This project was designed to showcase whiskey’s versatility as a premium, thoughtful...

23 Feb LCBO 2023 Spirits Update

Posted at 09:24h in blog

LCBO 2023 Spirits Update Representing our spirits clientele, we participated in the Drinks Ontario webinar hosted by the LCBO, gaining valuable insights into spirit sales in Ontario. Excitingly, on page 6, we discovered that sales of American whiskey have seen a notable increase. For your convenience,...

21 Feb Kentucky Bourbon Industry Keeps Pouring Billions into the State Economy: Insights from the Distilled Spirits Council

Posted at 13:52h in blog

The bourbon industry in Kentucky continues its impressive growth trajectory, contributing significantly to the state's economy. A recent report, endorsed by the Distilled Spirits Council of the United States, sheds light on the remarkable impact of bourbon production and consumption. it our agency's job to...