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16 Aug TikTok’s Updated Alcohol Advertising Policy: A Game-Changer for Alcohol Sales and Marketing in Ontario

Posted at 11:40h in blog

TikTok's Updated Alcohol Advertising Policy: A Game-Changer for Alcohol Sales and Marketing in Ontario In a significant move, TikTok has updated its alcohol advertising policy, creating new opportunities for alcohol brands to reach their audience on the platform. This update is especially crucial for brands operating...

09 Aug Why Instagram’s Friend Map Feature is a Game-Changer for Food Marketing Campaigns

Posted at 13:51h in blog

Why Instagram’s Friend Map Feature is a Game-Changer for Food Marketing Campaigns Social media platforms are constantly evolving, and with each new feature, marketers have a fresh opportunity to engage their audience in innovative ways. One such feature is Instagram’s Friend Map, a new live location...

09 Aug Navigating the Social Media Maze: The Challenges Agencies Face in Content Creation

Posted at 08:46h in blog

Navigating the Social Media Maze: The Challenges Agencies Face in Content Creation Sean Beckingham, Agency Partner When I first read the recent article about Instagram's new rectangular layout for the Posts tab, it got me thinking about the ever-evolving landscape of social media and the impact these...

06 Aug Hiring Social Media Manager

Posted at 10:58h in blog

Hiring :: Social Media Manager Are you a hands-on social media pro who can create content, manage campaigns and build community — all while staying on deadline and on brand? Do you love working with influencers and helping brands show up authentically online? Can you juggle...

02 Aug A Year After Meta’s Ban on Canadian News: Sean Beckingham’s Take on the Impact and the Need for Resolution

Posted at 12:29h in blog

A Year After Meta's Ban on Canadian News: My Take on the Impact and the Need for Resolution Sean Beckingham One year ago, the Canadian federal government had a significant dispute with Meta, resulting in the social media giant banning Canadian news from its platforms. As someone...

29 Jul Ontario’s Enhanced Support for Cattle Farmers: A Boon for Food Service Operators and Marketing Agencies

Posted at 20:35h in blog

Ontario's Enhanced Support for Cattle Farmers: A Boon for Food Service Operators and Marketing Agencies The Ontario government recently announced increased support for cattle farmers, a move set to benefit both food service operators and marketing agencies. This initiative is poised to bolster the entire food...

27 Jul Discover the Charm of Calvados: A Taste of Normandy with a Modern Twist

Posted at 20:51h in blog

Discover the Charm of Calvados: A Taste of Normandy with a Modern Twist Calvados, the apple or pear brandy from Normandy, France, is a hidden gem in the world of spirits. Renowned for its rich history, versatility, and distinctive flavor profile, this spirit has been enjoyed...

25 Jul Establishing your RTB, KPIs, and ROI for Marketing plan and Strategy

Posted at 08:07h in blog

Establishing your RTB, KPIs, and ROI for Marketing plan and Strategy In marketing, it's essential to understand the basics that drive success. Three key elements are Reason to Believe (RTB), Key Performance Indicators (KPIs), and Return on Investment (ROI). These help in creating strong campaigns, measuring...