Canada Takeout is a grassroots initiative that launched in April 2020 as a national response to the COVID-19 pandemic and its effects on the country’s foodservice industry.
With a mission to keep restaurants open despite heavy restrictions and widespread closures, the movement rallied Canadians to support their local establishments by ordering takeout each week on #TakeoutDay.
Jarritos is a well-known Mexican soft drink. In 2017, they chose us as their inaugural Agency of Record in Canada.
We came back to them with a full to-market strategy that included content creation and curation, influencer marketing, social media advertising and engagement tactics.
In 2014, Canola Eat Well asked us to help them raise their profile with Industry Experts, Food Influencers and Instagrammers, Registered Dietitians, Mommy Bloggers, Media and Chefs – and give them all a story to tell about Canola oil and the farmers who make it.
Foodservice is 40% of McCormick’s business so what chefs think of them is important.
Every year, McCormick reaches out to top chefs with trends and ingredients, then encourages those chefs to create custom recipes using the brand’s signature spices/seasonings, offer up tips to other chefs and star in sharable, valuable content.
