blog

31 Oct

Posted at 09:05h in blog

In recent years, "media responsibility" has emerged as a critical focus for food businesses and brands in Canada. This concept intertwines with essential topics such as safety and expression, diversity, equity and inclusion, privacy, transparency, sustainability, and responsible business practices. The food marketing industry is...

17 Oct

Posted at 15:04h in blog

When it comes to marketing, great storytelling is essential to connecting with customers. Consumers nowadays are smarter and they know whether brands are genuinely making an effort to build relationships with them. Sharing compelling stories and messages strengthens your brand’s relationship with your target audience. Here...

21 Sep

Posted at 14:48h in blog

  In the world of content creation, there's a vast ocean of possibilities when it comes to reaching your target audience. From blog posts and videos to social media updates and more, there's no shortage of platforms to share your message. However, one medium that's been...

07 Sep

Posted at 07:21h in blog

[caption id="attachment_13810" align="aligncenter" width="626"] Young tiktoker recording videos at home, she is using a smartphone and a ring light[/caption] TikTok is at it again, breaking new ground and reshaping the digital advertising landscape. In a recent company announcement, the social media giant unveiled an exciting feature...

22 Aug

Posted at 14:45h in blog

Objective: Generating Excitement through a Community of Food Enthusiasts Harnessing the power of a community of culinary, our aim was to cultivate an online buzz. Within this network, innovative content creators and skilled recipe artisans propelled Le Grec to new heights through the captivating platforms of...