As pioneers in the field of influencer marketing, our agency has been at the forefront of this transformative industry since 2011. Back then, influencers were fondly referred to as "Tweeters" or "bloggers," reflecting the nascent stages of what has now evolved into a dynamic ecosystem...
American Whiskey Gift Guide: Elevating Gifting for the Holiday Season For the Holiday 2023 season, we launched the "American Whiskey Gift Guide" campaign, a thoughtful initiative to position whiskey as the ultimate holiday gift. This project was designed to showcase whiskey’s versatility as a premium, thoughtful...
LCBO 2023 Spirits Update Representing our spirits clientele, we participated in the Drinks Ontario webinar hosted by the LCBO, gaining valuable insights into spirit sales in Ontario. Excitingly, on page 6, we discovered that sales of American whiskey have seen a notable increase. For your convenience,...
The bourbon industry in Kentucky continues its impressive growth trajectory, contributing significantly to the state's economy. A recent report, endorsed by the Distilled Spirits Council of the United States, sheds light on the remarkable impact of bourbon production and consumption. it our agency's job to...
Looking to take your social media game from bland to grand? Look no further than Sprout Social – the secret sauce behind our sizzling success here at Branding & Buzzing! Why do we rave about Sprout Social? Let's dig in: One-Stop Social Shop: Say goodbye to...
In today's digital landscape, marketing agencies are increasingly turning to artificial intelligence (AI) to streamline processes, enhance creativity, and boost campaign performance. For food brands seeking to stay ahead of the curve, integrating AI into marketing strategies can offer significant advantages. However, it's crucial to...
Hey there, fellow farm-loving friends! 🌾 If you've been following us for a while, you probably already know that here at Branding & Buzzing, we've got a serious soft spot for farmers. But what you might not have realized is just how much we go...
Are you ready to whip up a deliciously effective food marketing plan for your company? Before you dive into the kitchen, it's essential to understand some key ingredients that will help you cook up success: RTB (Reason to Believe), KPIs (Key Performance Indicators), and ROI...
