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Understanding RTB, KPIs, and ROI in Marketing In the ever-evolving landscape of marketing, it is essential to understand the underlying principles that drive successful campaigns. Among these principles, Reason to Believe (RTB), Key Performance Indicators (KPIs), and Return on Investment (ROI) are paramount. These elements not...

  Welcome to "Laptops Down, It's Cocktail Time" brought to you by Branding & Buzzing, where we celebrate the art of mixology and all things cocktail-related. As passionate cocktail fans, we invite you to visit our clients Cheers! American Spirits website for more cocktail inspiration to...

We at Branding and Buzzing are thrilled to announce our latest collaboration with East Lake Shores in Prince Edward County! As owners in this remarkable resort, we are doubly excited to embark on this journey together. East Lake Shores is not your typical getaway destination. Nestled...

Once a product lands with a distributor or with a retailer, the clock is ticking. You’re dealing with name recognition in a sea of products, and competing against GIANTS. Not to mention listing fees, analytics, takebacks, and every other obstacle. You’ve invested time, energy, and a whole...