By Sean Beckingham It all started when I put up my hand and said, “I’ll learn it.” It was 2010, and I was the Creative Director at Bamboo Magazine, an online publication focused on sustainable clothing, food and travel. Looking back, maybe we were a little ahead...
Sean Beckingham Food & Beverage Marketing Strategist [caption id="attachment_14842" align="aligncenter" width="225"] Sean Beckingham, Partner & Food & Beverage Marketing Strategist at Branding & Buzzing[/caption] I’ve spent more than 15 years helping food and beverage brands figure out how to get people to pay attention — and where to...
Why I’d Put $40K Into Content Before Chasing the Next Big Idea View this post on Instagram A post shared by Aliya Gulamhusein (@stylebyaliya) By Sean Beckingham We recently had a cheesy breakfast casserole Reel generate 1,300 engagements, 354 shares and a 12.7% engagement rate. Not exactly a revolutionary idea. And...
Why Simple Food Content Still Works View this post on Instagram A post shared by Aliya Gulamhusein (@stylebyaliya) By Sean Beckingham I’ve been doing food marketing for a long time, and one thing keeps proving itself: food content doesn’t have to look like an ad to sell the brand. We...
If You Have a $150,000 Food Marketing Budget, Stop Treating Every Post the Same If you're a food brand spending $150,000 a year on digital marketing, one of the easiest mistakes to make is expecting every piece of content to do the same job. It won't. We've been...
Beyond the LCBO: What Canada's New Interprovincial Alcohol Trade Means for Brands, Consumers and Importers By Sean Beckingham, Founder & Partner, Branding & Buzzing, and Partner, Juicy Wine & Spirits For as long as I can remember, Canada has had one of the world's most unusual alcohol...
CASTING CALL: CONTENT CREATORS, INFLUENCERS & UGC TALENT WANTED - British Columbia <<APPLY HERE>> At Branding & Buzzing, we're always looking for fresh faces, unique personalities, and talented content creators to join our growing network of collaborators. Whether you're an experienced influencer, a rising UGC creator, a food...
[caption id="attachment_14803" align="aligncenter" width="819"] Today's diners often become your best marketers. User-generated content and food photography help restaurants reach new audiences organically.[/caption] When people think about marketing, they often assume the same rules apply across every business. They don't. After more than a decade working with restaurants, food...
