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As seasoned marketers, Sean Beckingham and Marian Staresinic know the power of collaboration. So, when two of their foodservice clients approached them about helping Canada’s struggling restaurant industry during COVID-19, the duo immediately got on board.

Over the course of 2020, 10 influencers created new recipes and resulting imagery using Bonne Maman Intense Fruit Spread products. These evergreen content pieces for the brand were then shared on the creators' social profiles, garnering a collaborative total of over 208,437 impressions. [gallery type="rectangular" link="none"...