blog Archives - Branding & Buzzing

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04 Aug Sean Beckingham Food & Beverage Marketing Strategist

Posted at 11:56h in blog

Sean Beckingham Food & Beverage Marketing Strategist [caption id="attachment_14842" align="aligncenter" width="225"] Sean Beckingham, Partner & Food & Beverage Marketing Strategist at Branding & Buzzing[/caption] I’ve spent more than 15 years helping food and beverage brands figure out how to get people to pay attention — and where to...

04 Aug Why I’d Put $40K Into Content Before Chasing the Next Big Idea

Posted at 11:49h in blog

Why I’d Put $40K Into Content Before Chasing the Next Big Idea View this post on Instagram A post shared by Aliya Gulamhusein (@stylebyaliya) By Sean Beckingham We recently had a cheesy breakfast casserole Reel generate 1,300 engagements, 354 shares and a 12.7% engagement rate. Not exactly a revolutionary idea. And...

04 Aug Why Simple Food Content Still Works

Posted at 11:43h in blog

Why Simple Food Content Still Works View this post on Instagram A post shared by Aliya Gulamhusein (@stylebyaliya) By Sean Beckingham I’ve been doing food marketing for a long time, and one thing keeps proving itself: food content doesn’t have to look like an ad to sell the brand. We...

04 Aug If You Have a $150,000 Food Marketing Budget, Stop Treating Every Post the Same

Posted at 08:01h in blog

If You Have a $150,000 Food Marketing Budget, Stop Treating Every Post the Same If you're a food brand spending $150,000 a year on digital marketing, one of the easiest mistakes to make is expecting every piece of content to do the same job. It won't. We've been...

30 Jul Beyond the LCBO: What Canada’s New Interprovincial Alcohol Trade Means for Brands, Consumers and Importers

Posted at 13:25h in blog

Beyond the LCBO: What Canada's New Interprovincial Alcohol Trade Means for Brands, Consumers and Importers By Sean Beckingham, Founder & Partner, Branding & Buzzing, and Partner, Juicy Wine & Spirits For as long as I can remember, Canada has had one of the world's most unusual alcohol...

23 Jun OPEN CASTING CALL: CONTENT CREATORS, INFLUENCERS & UGC TALENT WANTED

Posted at 10:22h in blog

CASTING CALL: CONTENT CREATORS, INFLUENCERS & UGC TALENT WANTED - British Columbia <<APPLY HERE>> At Branding & Buzzing, we're always looking for fresh faces, unique personalities, and talented content creators to join our growing network of collaborators. Whether you're an experienced influencer, a rising UGC creator, a food...

18 Jun Why Restaurant Photography Is Different Than Every Other Industry

Posted at 20:46h in blog

[caption id="attachment_14803" align="aligncenter" width="819"] Today's diners often become your best marketers. User-generated content and food photography help restaurants reach new audiences organically.[/caption] When people think about marketing, they often assume the same rules apply across every business. They don't. After more than a decade working with restaurants, food...

18 Jun Employee-Generated Content (EGC) Content: The Social Media Format Brands Shouldn’t Ignore

Posted at 19:16h in blog

Every few years, a new content style emerges that completely changes how people engage on social media. Right now, one of the most effective formats we are creating for clients is what we call Employee-Generated Content (EGC). If you've spent any time on Instagram or TikTok lately,...