By Sean Beckingham Before Reels. Before TikTok. Before every brand had a vertical video strategy. There was Vine. Six seconds. That was it. And for a little while, we were vining everything. Vine launched in January 2013 and caught on incredibly fast. By June it had 13 million users. By August,...
We’re going west. This fall, Branding & Buzzing is heading to Alberta to create content, work with some of our current clients and, just as importantly, meet more of the people who make Alberta’s food scene what it is. Chefs. Creators. Influencers. Food brands. Producers. Restaurants. People...
By Sean Beckingham It was near the end of the 2011 Toronto Festival of Beer and I was in the Social Media Lounge. It had been a whirlwind weekend. Huge bands. The Sheepdogs coming through the lounge. Photos everywhere. Tweets flying. We were trending on Twitter. Remember when...
By Sean Beckingham It all started when I put up my hand and said, “I’ll learn it.” It was 2010, and I was the Creative Director at Bamboo Magazine, an online publication focused on sustainable clothing, food and travel. Looking back, maybe we were a little ahead...
Sean Beckingham Food & Beverage Marketing Strategist [caption id="attachment_14842" align="aligncenter" width="225"] Sean Beckingham, Partner & Food & Beverage Marketing Strategist at Branding & Buzzing[/caption] I’ve spent more than 15 years helping food and beverage brands figure out how to get people to pay attention — and where to...
Why I’d Put $40K Into Content Before Chasing the Next Big Idea View this post on Instagram A post shared by Aliya Gulamhusein (@stylebyaliya) By Sean Beckingham We recently had a cheesy breakfast casserole Reel generate 1,300 engagements, 354 shares and a 12.7% engagement rate. Not exactly a revolutionary idea. And...
Why Simple Food Content Still Works View this post on Instagram A post shared by Aliya Gulamhusein (@stylebyaliya) By Sean Beckingham I’ve been doing food marketing for a long time, and one thing keeps proving itself: food content doesn’t have to look like an ad to sell the brand. We...
If You Have a $150,000 Food Marketing Budget, Stop Treating Every Post the Same If you're a food brand spending $150,000 a year on digital marketing, one of the easiest mistakes to make is expecting every piece of content to do the same job. It won't. We've been...
