A million views on a Reel is exciting. But what happens behind the scenes to get there? We've already shared the creative thinking and production work behind our Campbell's Foodservice BOH humour content. This time, we're looking at what happened after the content was made. We asked...
One Million Views. One Reel. A Lot More Work Than You Think. View this post on Instagram A post shared by Campbell’s Foodservice Canada (@campbells_fs) How Branding & Buzzing turns internet inspiration, creative planning and one day of filming into content that keeps working. One of our recent Instagram...
Instagram Breakout Content: What Every Brand Marketer Should Know On Instagram, a breakout is a post or Reel that significantly outperforms a creator's typical average engagement or view count. [1, 2] How Breakouts Work Performance Multiple: A breakout post usually reaches 2× or more of a creator's...
More Than a New Carton: How We're Bringing Rabbit River Farms to Life A brand refresh that goes beyond packaging, bringing new energy, personality and storytelling to one of Canada's original organic egg brands. When people think about a brand redesign, they often think about a new...
WE'RE HIRING: A COMEDY COMMENTER Yes, that's a real job. At least it is now. Branding & Buzzing is looking for someone who spends an unreasonable amount of time on Instagram and TikTok, understands internet humour and knows exactly when a brand should join a conversation. We're looking...
By Sean Beckingham Before Reels. Before TikTok. Before every brand had a vertical video strategy. There was Vine. Six seconds. That was it. And for a little while, we were vining everything. Vine launched in January 2013 and caught on incredibly fast. By June it had 13 million users. By August,...
We’re going west. This fall, Branding & Buzzing is heading to Alberta to create content, work with some of our current clients and, just as importantly, meet more of the people who make Alberta’s food scene what it is. Chefs. Creators. Influencers. Food brands. Producers. Restaurants. People...
By Sean Beckingham It was near the end of the 2011 Toronto Festival of Beer and I was in the Social Media Lounge. It had been a whirlwind weekend. Huge bands. The Sheepdogs coming through the lounge. Photos everywhere. Tweets flying. We were trending on Twitter. Remember when...
