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Stop Chasing the Wild Goose Too many modern marketers make the mistake of pinning their focus and attention on shiny vanity metrics followers, clicks, likes, impressions, and page views. Vanity metrics are indicators; don't ignore them, but don't confuse them for top-level goals. If you can't...

From Buffet to Banquet Mastering Video Marketing Recipes Make your videos as enticing as a buffet spread! In the world of video content, just serving up videos won’t fill your audience’s appetite. You've got to cook up something special to keep them coming back for seconds. Ben...

Understanding the Millennial Mom As the marketing landscape continually evolves, it's essential to recognize and understand emerging demographic categories. One such group that deserves particular attention is the "Millennial Mom." These women, born between 1981 and 1996, are now raising Generation Alpha (children born from 2010...

Conestoga Farm Eggs seeks male and female models, ages 8-40 for a fun-filled video shoot in Prince Edward County! We are now casting 1 female, 1 male, and 2 children to shoot social media content to be used on digital platforms in Ontario only. Candidates must be...

Mastering the Art of Logo Design for Your Food Brand Creating a memorable and effective logo is crucial for any food brand. Your logo isn't just a pretty picture; it's a visual representation of your brand's identity and values. It needs to be versatile enough to...