Every few years, a new content style emerges that completely changes how people engage on social media.
Right now, one of the most effective formats we are creating for clients is what we call Employee-Generated Content (EGC).
If you’ve spent any time on Instagram or TikTok lately, you’ve probably seen it. The videos often look simple. They’re usually shot on a phone. The people on camera may be employees, creators, or actors playing the role of staff. Someone is doing something funny, relatable, awkward, or unexpected. There is usually trending audio involved, and almost always text layered on the screen to provide context.
The result? Content that feels native to the platform instead of feeling like an advertisement.
And that’s exactly why it works.
ALL EXAMPLES ARE CLIENTS
What Is Employee-Generated Content (EGC) Content?
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Funzee Content is designed to entertain first and sell second.
Unlike polished commercials or highly produced brand videos, Funzee Content embraces authenticity. It feels organic, casual, and often spontaneous, even when there is strategy behind it.
The formula is simple:
- Mobile-first video
- Trending or recognizable audio
- Relatable humour
- On-screen text to tell the story
- Quick editing
- Strong hook in the first few seconds
The goal is to stop the scroll and earn engagement.
Why Gen Z Loves It
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Gen Z has grown up with social media. They can spot traditional advertising immediately.
What they respond to is content that feels like it belongs in their feed.
Employee-Generated Content (EGC) doesn’t interrupt their experience—it becomes part of it.
The humour is often self-aware. The situations are relatable. The production feels accessible rather than corporate.
That’s why this style consistently performs well with younger audiences.
It Doesn’t Need To Be About Your Product – but it can be!
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One of the biggest mistakes brands make is feeling that every piece of content must feature their product prominently.
That’s not always true.
Some of the best-performing Employee-Generated Content (EGC) videos barely mention the brand at all.
Instead, they focus on a situation, joke, trend, or personality that resonates with the audience. The brand simply becomes part of the experience.
Think of it this way: if someone enjoys your content, they are much more likely to remember your brand when they are ready to buy.
Where Funzee Content Works Best
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We’ve found this format works particularly well for:
- Restaurants
- Food brands
- Beverage brands
- Hospitality businesses
- Lifestyle brands
- Retail concepts
- Tourism destinations
Anywhere personality matters, Employee-Generated Content (EGC) can help.
On the other hand, highly regulated, serious, or corporate industries may need to use the format more selectively.
It Shouldn’t Be Your Entire Strategy
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This is important.
Employee-Generated Content (EGC) works best as one content bucket within a larger social media strategy.
Your audience still needs:
- Product content
- Brand storytelling
- Customer testimonials
- Educational content
- Behind-the-scenes content
- Promotional messaging
Think of Employee-Generated Content (EGC) as the entertainment layer that keeps your audience engaged between more traditional brand messages.
The strongest social feeds combine multiple content styles.
The Results Can Be Surprising
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One of our simplest Employee-Generated Content (EGC) videos has more than 2.5 millona views.
There was no expensive production budget.
No elaborate set.
No celebrity.
Just a relatable concept, the right execution, and content that felt natural for the platform.
That’s the beauty of this format.
It reminds brands that social media success isn’t always about bigger budgets. Often, it’s about creating content people actually want to watch.
The Future of Social Content
Social media continues to reward brands that feel human.
Consumers want personality. They want entertainment. They want content that feels real.
Employee-Generated Content (EGC) checks all those boxes.
When used strategically alongside professional photography, branded video, influencer partnerships, and traditional marketing content, it can become one of the most effective tools in your social media mix.
And sometimes, all it takes is a phone, a good idea, and a willingness to have a little fun.