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While its videos may be short, introducing and involving your brand in the world of TikTok has the potential to see long-term benefits, especially brand awareness, exposure and sharing of promotional and/or evergreen content.

Does It Come in Pink? How We Transformed Bonneo into Sparkel By Sean Beckingham Sometimes, a product is great, but the branding? Not so much. That was exactly the case when Bonneo came to us. Their sparkling water machine was designed by scientists—not marketers—and while the tech...

As seasoned marketers, Sean Beckingham and Marian Staresinic know the power of collaboration. So, when two of their foodservice clients approached them about helping Canada’s struggling restaurant industry during COVID-19, the duo immediately got on board.