Why I’d Put $40K Into Content Before Chasing the Next Big Idea By Sean Beckingham We recently had a cheesy breakfast casserole Reel generate 1,300 engagements, 354 shares and a 12.7% engagement rate. Not exactly a revolutionary idea. And that’s the point. It worked because it was useful. It gave people...
Why Simple Food Content Still Works View this post on Instagram A post shared by Aliya Gulamhusein (@stylebyaliya) By Sean Beckingham I’ve been doing food marketing for a long time, and one thing keeps proving itself: food content doesn’t have to look like an ad to sell the brand. We...
If You Have a $150,000 Food Marketing Budget, Stop Treating Every Post the Same If you're a food brand spending $150,000 a year on digital marketing, one of the easiest mistakes to make is expecting every piece of content to do the same job. It won't. We've been...
Beyond the LCBO: What Canada's New Interprovincial Alcohol Trade Means for Brands, Consumers and Importers By Sean Beckingham, Founder & Partner, Branding & Buzzing, and Partner, Juicy Wine & Spirits For as long as I can remember, Canada has had one of the world's most unusual alcohol...
CASTING CALL: CONTENT CREATORS, INFLUENCERS & UGC TALENT WANTED - British Columbia <<APPLY HERE>> At Branding & Buzzing, we're always looking for fresh faces, unique personalities, and talented content creators to join our growing network of collaborators. Whether you're an experienced influencer, a rising UGC creator, a food...
[caption id="attachment_14803" align="aligncenter" width="819"] Today's diners often become your best marketers. User-generated content and food photography help restaurants reach new audiences organically.[/caption] When people think about marketing, they often assume the same rules apply across every business. They don't. After more than a decade working with restaurants, food...
Every few years, a new content style emerges that completely changes how people engage on social media. Right now, one of the most effective formats we are creating for clients is what we call Employee-Generated Content (EGC). If you've spent any time on Instagram or TikTok lately,...
Casting Call Brief GADWALL WHISKEY – FALL CONTENT SHOOT Seeking: 2 Male Models (35–55) 2 Female Models (35–55) For a lifestyle whiskey campaign being photographed in Prince Edward County. Must be comfortable: Appearing in photo and video content Walking, talking and interacting naturally on camera Outdoor sunset shoot Date: September...
