Creating Powerful Success Stories for FCC: A Turnkey Approach to Video Production At Branding & Buzzing, we love finding creative ways to make content creation seamless for our clients while delivering powerful results. Recently, we partnered with Farm Credit Canada (FCC) on a special project. Instead...
Understanding Woofers: Marketing to "Well Off Old Folks" As the population ages, a new demographic has emerged that brands must consider: Woofers, or "Well Off Old Folks." This group encompasses older adults who have both the financial resources and the desire to enjoy life to the...
(TOM) refers to customers from Toronto, Ottawa, and Montreal—key urban centers with shared characteristics and preferences. These TOM customers typically travel 2-4 hours to reach destinations like the Bay of Quinte, Belleville, Brighton, and Kingston, often by car or train. They are drawn to unique...
Navigating the World of Trade Associations: A Specialist’s Perspective At Branding & Buzzing, we've become specialists in working with trade associations, particularly in the food and beverage industry. The key to successful marketing in this space is understanding that you're often marketing a product, not a...
TikTok's Updated Alcohol Advertising Policy: A Game-Changer for Alcohol Sales and Marketing in Ontario In a significant move, TikTok has updated its alcohol advertising policy, creating new opportunities for alcohol brands to reach their audience on the platform. This update is especially crucial for brands operating...
Why Instagram’s Friend Map Feature is a Game-Changer for Food Marketing Campaigns Social media platforms are constantly evolving, and with each new feature, marketers have a fresh opportunity to engage their audience in innovative ways. One such feature is Instagram’s Friend Map, a new live location...
Navigating the Social Media Maze: The Challenges Agencies Face in Content Creation Sean Beckingham, Agency Partner When I first read the recent article about Instagram's new rectangular layout for the Posts tab, it got me thinking about the ever-evolving landscape of social media and the impact these...
Hiring :: Social Media Manager Why join Branding & Buzzing? If you're passionate about food and beverage and looking to sharpen your social media skills in the industry, our boutique agency is the place for you! Located in Prince Edward County, we offer a hybrid work...
