Blog

LCBO 2023 Spirits Update Representing our spirits clientele, we participated in the Drinks Ontario webinar hosted by the LCBO, gaining valuable insights into spirit sales in Ontario. Excitingly, on page 6, we discovered that sales of American whiskey have seen a notable increase. For your convenience,...

In today's digital landscape, marketing agencies are increasingly turning to artificial intelligence (AI) to streamline processes, enhance creativity, and boost campaign performance. For food brands seeking to stay ahead of the curve, integrating AI into marketing strategies can offer significant advantages. However, it's crucial to...

  Are you ready to whip up a deliciously effective food marketing plan for your company? Before you dive into the kitchen, it's essential to understand some key ingredients that will help you cook up success: RTB (Reason to Believe), KPIs (Key Performance Indicators), and ROI...

Thinking of spicing up your food brand’s marketing game? It’s time to grill those potential marketing agencies with some sizzling questions before taking the plunge. After all, finding the perfect match can be as satisfying as the first bite of your favorite dish. Here are...

Is TikTok gearing up for a shift towards longer, horizontal videos? The recent buzz suggests so, and it’s sparking speculation about the platform's future direction. Could this change be influenced by Apple's latest release, the Apple Vision Pro? This mixed-reality headset promises a blend of...

We'd like to remind our readers that our food marketing agency is the Canadian agency of record for DISCUS. Here's an insightful article by Nicola Carruthers, published on January 23, 2024, discussing the positive trajectory of rye whiskey in the market. Titled "Rye Smile: America’s Original...

25 ways PR and marketing firms can thrive   1. Establish and communicate your mission and principles early. Stay true to both. 2. It may be obvious, but be the best at what you do. 3. Build/ and nurture lasting relationships: be the company people know, like and...

Are you considering hiring a marketing agency to boost your business’s visibility and reach? Collaborating with the right agency can be a game-changer for your brand, but it’s crucial to ask the right questions before making a commitment. Here are six essential questions to ask...

In the ever-evolving landscape of food trends, a new wave is sweeping across the industry – the rise of Nestalogic foods. These are products designed not just for sustenance but to enhance overall well-being, combining nutritional benefits with a focus on natural and wholesome ingredients....

In the ever-evolving landscape of technology, artificial intelligence (AI) and augmented reality (AR) have found their way into unexpected realms, including the culinary world. Imagine a lively Mexican food fiesta where the fusion of Meta and AI transports guests into a virtual realm of flavors,...

Branding & Buzzing: Who We Are in 2024   We take pride in our deliberate boutique agency of 14+ years, a choice driven by our passion for genuine connections. As agency partners, we genuinely appreciate and enjoy working directly with clients, selecting brands that resonate with us....

🎄✨ Tis the Season for Tree-mendous Holiday Fun! 🌲🌟 🌾🎄 As our agency winds down from a season of cultivating connections with our farming clients, we're still savoring the harvest of holiday cheer. While we reflect on the past, peer into the future, and gear up...

In the ever-evolving landscape of artificial intelligence, Google continues to push the boundaries with its latest language model, Gemini AI. Designed to surpass its predecessor in both power and capability, Gemini stands as a testament to Google's commitment to advancing AI technologies. What sets Gemini...