While its videos may be short, introducing and involving your brand in the world of TikTok has the potential to see long-term benefits, especially brand awareness, exposure and sharing of promotional and/or evergreen content.
As seasoned marketers, Sean Beckingham and Marian Staresinic know the power of collaboration. So, when two of their foodservice clients approached them about helping Canada’s struggling restaurant industry during COVID-19, the duo immediately got on board.
Before, during and after the holiday season, it's not just good products and great prices that have and keep the consumers coming to your checkout. There are three words to always keep in mind and they all start with "A."
In this 5-part Facebook Holiday Marketing Guide series, we will provide you with a stats-backed map for your business to successfully navigate proper approaches to advertising and e-commerce during this greatly changed holiday season.
In an online culinary experience with an extra tasty at home add-on, La Palma Celebrity Chef Craig Harding, S. Pellegrino and Sobrii brought foodies and cocktail fans from across Canada together, and the results were Italy Unboxed.
Looking at a person, brand or influencer’s profile, you’ve likely noticed that giveaway posts can be a lightning rod for likes, comments and shares on Instagram, and what business wouldn’t want a piece of that engagement pie?
A major product staple in restaurant kitchens across the country, London, Ontario based-spice & seasoning brand Club House For Chefs has had a consistent presence complete with a voice of support for operators and the Canadian foodservice community throughout the COVID-19 pandemic.
Traditional Conestoga Farms workshops would have seen guests, egg cartons and our host gather at a lively kitchen-style venue in person. Instead, we were able to recreate the same eggciting magic through the power of digital platforms.
As the Division President (Eastern Canada) of Affinity Group Canada, Vince DiMaria oversees the development and upkeep of business relationships and strategical executions between distributors, manufacturers and restaurateurs in the Canadian foodservice industry.
Teaming up with client Bonne Maman, our team harnessed the social engaging power of Facebook Live and IGTV alongside three industry influencers to get our target audiences crafting in different ways with Bonne Maman jam and their signature jars.
The State of Influencer Marketing was a virtual roundtable hosted in Spring 2020 after the COVID-19 pandemic caused a shutdown of industries across Canada, putting many brand-creator programs to an immediate, unpredictable halt.