Working alongside the Distilled Spirits Council of the United States (DISCUS), and their portfolio of American whiskey brands, our team and Cheers American Spirits put on an educational tasting event in late November of 2021.
There are lots of advertising options out there, even on a single platform; but are they an experience for those looking at it? Enter Facebook's Instant Experience, a dynamic creative advertisement add-on seen at the tap of a mouse or mobile finger.
This past month, Mark Zuckerberg announced at Facebook Connect that the company would be changing its name to Meta, claiming “the Metaverse is the new frontier,” like something out of a superhero movie.
While its videos may be short, introducing and involving your brand in the world of TikTok has the potential to see long-term benefits, especially brand awareness, exposure and sharing of promotional and/or evergreen content.
As seasoned marketers, Sean Beckingham and Marian Staresinic know the power of collaboration. So, when two of their foodservice clients approached them about helping Canada’s struggling restaurant industry during COVID-19, the duo immediately got on board.
Before, during and after the holiday season, it's not just good products and great prices that have and keep the consumers coming to your checkout. There are three words to always keep in mind and they all start with "A."
In this 5-part Facebook Holiday Marketing Guide series, we will provide you with a stats-backed map for your business to successfully navigate proper approaches to advertising and e-commerce during this greatly changed holiday season.
In an online culinary experience with an extra tasty at home add-on, La Palma Celebrity Chef Craig Harding, S. Pellegrino and Sobrii brought foodies and cocktail fans from across Canada together, and the results were Italy Unboxed.
Looking at a person, brand or influencer’s profile, you’ve likely noticed that giveaway posts can be a lightning rod for likes, comments and shares on Instagram, and what business wouldn’t want a piece of that engagement pie?