American Whiskey in Canada: Why We're Heading to Calgary to Listen What happens when one of the world's best-known whiskey categories faces a changing Canadian market? We're heading to Whisky Global Calgary to find out. At Branding & Buzzing, we've spent years working in the food and...
Before the Cameras Rolled: Mood Boards, Shot Lists and a Plan A great lifestyle shoot doesn't start when the photographer arrives. It starts weeks earlier. For Gadwall Whiskey, we began by building a Pinterest inspiration board to establish the look and feel of the campaign. Think rugged outdoor...
Delinquente Wine Co. Makes Its Mark in Ontario with a Tattoo Shop Relaunch Australian natural wine brand Delinquente Wine Co. brings its rebellious personality to Ontario, celebrating its return with an unconventional event that was anything but an ordinary wine tasting. View this post on Instagram A post...
We're Hiring: Social Media Coordinator Location: Remote and Alberta-based Start Date: December 1, 2026 Type of Position: 2 Year Independent Contractor Hours: Approximately 10-15 hours per week with flexibility based on content schedules and client needs. Compensation: Monthly contractor retainer of $1,500-$1,800 depending on experience. Preferred Qualifications: 1-2 years of previous...
A million views on a Reel is exciting. But what happens behind the scenes to get there? We've already shared the creative thinking and production work behind our Campbell's Foodservice BOH humour content. This time, we're looking at what happened after the content was made. We asked...
One Million Views. One Reel. A Lot More Work Than You Think. View this post on Instagram A post shared by Campbell’s Foodservice Canada (@campbells_fs) How Branding & Buzzing turns internet inspiration, creative planning and one day of filming into content that keeps working. One of our recent Instagram...
Instagram Breakout Content: What Every Brand Marketer Should Know On Instagram, a breakout is a post or Reel that significantly outperforms a creator's typical average engagement or view count. [1, 2] How Breakouts Work Performance Multiple: A breakout post usually reaches 2× or more of a creator's...
More Than a New Carton: How We're Bringing Rabbit River Farms to Life A brand refresh that goes beyond packaging, bringing new energy, personality and storytelling to one of Canada's original organic egg brands. When people think about a brand redesign, they often think about a new...
WE'RE HIRING: A COMEDY COMMENTER Yes, that's a real job. At least it is now. Branding & Buzzing is looking for someone who spends an unreasonable amount of time on Instagram and TikTok, understands internet humour and knows exactly when a brand should join a conversation. We're looking...
By Sean Beckingham Before Reels. Before TikTok. Before every brand had a vertical video strategy. There was Vine. Six seconds. That was it. And for a little while, we were vining everything. Vine launched in January 2013 and caught on incredibly fast. By June it had 13 million users. By August,...
We’re going west. This fall, Branding & Buzzing is heading to Alberta to create content, work with some of our current clients and, just as importantly, meet more of the people who make Alberta’s food scene what it is. Chefs. Creators. Influencers. Food brands. Producers. Restaurants. People...
By Sean Beckingham It was near the end of the 2011 Toronto Festival of Beer and I was in the Social Media Lounge. It had been a whirlwind weekend. Huge bands. The Sheepdogs coming through the lounge. Photos everywhere. Tweets flying. We were trending on Twitter. Remember when...
Good Design Takes More Than Knowing How to Use Canva Let's talk about design for a moment. We use Canva at Branding & Buzzing. It's a great tool. But knowing how to use Canva doesn't automatically make someone a brand designer. It's a bit like the early days...
By Sean Beckingham It all started when I put up my hand and said, “I’ll learn it.” It was 2010, and I was the Creative Director at Bamboo Magazine, an online publication focused on sustainable clothing, food and travel. Looking back, maybe we were a little ahead...
Sean Beckingham Food & Beverage Marketing Strategist [caption id="attachment_14842" align="aligncenter" width="225"] Sean Beckingham, Partner & Food & Beverage Marketing Strategist at Branding & Buzzing[/caption] I’ve spent more than 15 years helping food and beverage brands figure out how to get people to pay attention — and where to...
Why I’d Put $40K Into Content Before Chasing the Next Big Idea By Sean Beckingham We recently had a cheesy breakfast casserole Reel generate 1,300 engagements, 354 shares and a 12.7% engagement rate. Not exactly a revolutionary idea. And that’s the point. It worked because it was useful. It gave people...
Why Simple Food Content Still Works View this post on Instagram A post shared by Aliya Gulamhusein (@stylebyaliya) By Sean Beckingham I’ve been doing food marketing for a long time, and one thing keeps proving itself: food content doesn’t have to look like an ad to sell the brand. We...
If You Have a $150,000 Food Marketing Budget, Stop Treating Every Post the Same If you're a food brand spending $150,000 a year on digital marketing, one of the easiest mistakes to make is expecting every piece of content to do the same job. It won't. We've been...
Beyond the LCBO: What Canada's New Interprovincial Alcohol Trade Means for Brands, Consumers and Importers By Sean Beckingham, Founder & Partner, Branding & Buzzing, and Partner, Juicy Wine & Spirits For as long as I can remember, Canada has had one of the world's most unusual alcohol...
CASTING CALL: CONTENT CREATORS, INFLUENCERS & UGC TALENT WANTED - British Columbia <<APPLY HERE>> At Branding & Buzzing, we're always looking for fresh faces, unique personalities, and talented content creators to join our growing network of collaborators. Whether you're an experienced influencer, a rising UGC creator, a food...
[caption id="attachment_14803" align="aligncenter" width="819"] Today's diners often become your best marketers. User-generated content and food photography help restaurants reach new audiences organically.[/caption] When people think about marketing, they often assume the same rules apply across every business. They don't. After more than a decade working with restaurants, food...
Every few years, a new content style emerges that completely changes how people engage on social media. Right now, one of the most effective formats we are creating for clients is what we call Employee-Generated Content (EGC). If you've spent any time on Instagram or TikTok lately,...
Casting Call Brief GADWALL WHISKEY – FALL CONTENT SHOOT Seeking: 2 Male Models (35–55) 2 Female Models (35–55) For a lifestyle whiskey campaign being photographed in Prince Edward County. Must be comfortable: Appearing in photo and video content Walking, talking and interacting naturally on camera Outdoor sunset shoot Date: September...
From Roaring Twenties to Digital Dominance How One Contest Would Have Been Advertised Across 100 Years Contest marketing has been one of the most effective promotional tools for over a century. From newspaper giveaways in the 1920s to influencer campaigns and AI-powered targeting today, contests continue to...
By Sean Beckingham Over the years, one thing became very clear to us at Branding & Buzzing: great marketing doesn't stop at social media, PR, content creation, or advertising. Brands need experiences. Sometimes that experience is an influencer campaign. Sometimes it's an event. Sometimes it's a memorable gift...
