Blog

Stop Chasing the Wild Goose Too many modern marketers make the mistake of pinning their focus and attention on shiny vanity metrics followers, clicks, likes, impressions, and page views. Vanity metrics are indicators; don't ignore them, but don't confuse them for top-level goals. If you can't...

From Buffet to Banquet Mastering Video Marketing Recipes Make your videos as enticing as a buffet spread! In the world of video content, just serving up videos won’t fill your audience’s appetite. You've got to cook up something special to keep them coming back for seconds. Ben...

Understanding the Millennial Mom As the marketing landscape continually evolves, it's essential to recognize and understand emerging demographic categories. One such group that deserves particular attention is the "Millennial Mom." These women, born between 1981 and 1996, are now raising Generation Alpha (children born from 2010...

Conestoga Farm Eggs seeks male and female models, ages 8-40 for a fun-filled video shoot in Prince Edward County! We are now casting 1 female, 1 male, and 2 children to shoot social media content to be used on digital platforms in Ontario only. Candidates must be...

Mastering the Art of Logo Design for Your Food Brand Creating a memorable and effective logo is crucial for any food brand. Your logo isn't just a pretty picture; it's a visual representation of your brand's identity and values. It needs to be versatile enough to...

Are you based in Prince Edward County or nearby? Are you eager to collaborate with a local agency that serves clients from bustling cities? Whether you specialize in food styling, photography, videography, or graphic design, we're interested in connecting with you!

Caution Area (noun) Definition: Caution areas represent designated zones within the frame of visual content, meticulously curated to ensure the visibility and unobstructed presentation of vital brand elements. These areas serve as a proactive safeguard, preserving the integrity of content amidst the dynamic landscape of evolving...

  Welcome to "Laptops Down, It's Cocktail Time" brought to you by Branding & Buzzing, where we celebrate the art of mixology and all things cocktail-related. As passionate cocktail fans, we invite you to visit our clients Cheers! American Spirits website for more cocktail inspiration to...

  As enthusiasts of both cinema and bourbon, we at Branding & Buzzing have been working with the Distilled Spirits Council of the USA since 2019. We took a break to celebrate the intersection of film and American whiskey. Together as a team, we've curated a...

We at Branding and Buzzing are thrilled to announce our latest collaboration with East Lake Shores in Prince Edward County! As owners in this remarkable resort, we are doubly excited to embark on this journey together. East Lake Shores is not your typical getaway destination. Nestled...

At our food marketing agency, we're savoring the flavor of the influencer landscape, where over 100 million food enthusiasts globally are indulging in a digital feast, boasting followership of 10,000 strong or more across various social media platforms. With an estimated 1 billion worldwide identifying...

Once a product lands with a distributor or with a retailer, the clock is ticking. You’re dealing with name recognition in a sea of products, and competing against GIANTS. Not to mention listing fees, analytics, takebacks, and every other obstacle. You’ve invested time, energy, and a whole...

  Are you a food enthusiast looking for some cinematic inspiration? Look no further! We've compiled a list of six captivating movies that not only tantalize your taste buds but also celebrate the magic of food in unique and heartwarming ways. Ratatouille (2007): Pixar's animated masterpiece,...

The Art of High-End Logos and Branding: Lessons from Fashion to Food In the realm of branding, few things hold as much power and influence as a high-end logo. These symbols not only represent a brand but embody its essence, values, and aspirations. From the elegant...

  In the competitive landscape of the food industry, one of the crucial decisions for any brand is determining its positioning – should it aim to be perceived as premium or value-oriented? This choice significantly impacts branding, marketing strategies, and ultimately, consumer perception. If you're a...