In the world of content creation, there's a vast ocean of possibilities when it comes to reaching your target audience. From blog posts and videos to social media updates and more, there's no shortage of platforms to share your message. However, one medium that's been...
As the Canadian agency for the Distilled Spirits Council of the USA, it's our passion and privilege to promote American whiskeys to Canadians. Most of our agency friends know that the partners at Branding & Buzzing love traveling to the USA to experience firsthand the...
[caption id="attachment_13810" align="aligncenter" width="626"] Young tiktoker recording videos at home, she is using a smartphone and a ring light[/caption] TikTok is at it again, breaking new ground and reshaping the digital advertising landscape. In a recent company announcement, the social media giant unveiled an exciting feature...
Objective: Generating Excitement through a Community of Food Enthusiasts Harnessing the power of a community of culinary, our aim was to cultivate an online buzz. Within this network, innovative content creators and skilled recipe artisans propelled Le Grec to new heights through the captivating platforms of...
10 Steps to Becoming a Foodie Influencer in Canada In today's digital age, where social media platforms provide a powerful stage for personal branding, becoming a foodie influencer offers an exciting way to share your culinary passion and expertise. From exploring diverse cuisines to creating mouthwatering...
An exciting development for food marketers and social media enthusiasts, Threads, Meta's answer to the platform X (previously known as Twitter), is set to unveil its long-awaited web version this week, as reported by The Wall Street Journal. The absence of a web version had...
In today's competitive landscape, businesses that prioritize customer-centric strategies are flourishing by leveraging data to tailor messages to precise audiences at optimal moments. This evolution in data utilization demands a solid foundation for data strategy. Enter the Conversions API—a transformative tool designed to establish a direct...
The partners at the agency, along with their colleagues and friends, have been abuzz and chatty by the rollout of Bill C-18. This legislative development has not only ignited some wild discussions but also sparked engaging debates and led to exploring intriguing rabbit holes. Lets...
At our digital marketing agency, we've reached a significant milestone - completing our 500th influencer marketing campaign! It's been an incredible journey, and we're excited to share our success story with you. In today's digital landscape, influencer marketing has evolved from an optional tactic to...
Welcome to our six-part series where we will explore the numerous ways you can leverage Meta Partnership Ads to enhance your business. Nowadays, our food and beverage clients typically allocate a marketing budget ranging from 5% to 12% of their revenue. If you're a newer...
In today's digital age, mastering the intricacies of advertising on platforms like Facebook and Instagram is crucial for individuals and businesses alike. Meta Blueprint offers a comprehensive skills and training program that equips you with the knowledge and expertise to excel in this dynamic landscape....
At Branding & Buzzing, we love to stay on top of the latest trends and innovations in the digital world. In June, we challenged our team members to pick an app and try it out for the month. Marian Staresinic, one of our agency partners,...
Threads vs Twitter As Twitter finds itself facing challenges, there is growing curiosity about whether Threads is poised to emerge as the next dominant player in the realm of micro sharing. With its unique features and potential for facilitating real-time conversations, Threads has garnered attention as...
At our agency, we're obsessed with that exhilarating moment when our clients' food takes the internet by storm. Imagine gaining street cred without spending a dime – it's the ultimate victory! Join us as we spill the beans on how to use TikToks reshare feature...
In today's digital age, social media platforms have become a significant driver of marketing strategies. Facebook, being one of the most popular platforms, offers a wide range of advertising tools and features to help businesses effectively reach their target audience. However, navigating through the various...
"Discover it with TikTok, Instagram, and other social media platforms." Once upon a time, "Google it" was the go-to phrase for searching anything online. Just like "coke" became synonymous with soda pop, Google became the brand name associated with the entire act of searching. However, the...
[caption id="attachment_13712" align="aligncenter" width="300"] Social Media Marketing[/caption] Ads play a crucial role in the digital marketing strategy for promoting food products. While organic content used to dominate the landscape in 2015, Facebook launched its ad system. Since then there has been a gradual shift towards allocating...
Video has become an increasingly popular and effective tool for marketing for a variety of reasons. Here are some video tips that will take your restaurant marketing to the next level The Basics Hold your phone steady: One of the most important things to keep in...
Instagram Reels is the tool of today to help restaurants update their marketing strategy and reach new customers. Here is our step-by-step blog from our experience to get you started. Showcase Your Food: Use Instagram Reels to showcase your restaurant's most popular dishes by making...
Reels work better than static posts when restaurant marketing on Instagram because they allow you to create more engaging and dynamic content that can capture the attention of your audience. Here are a few reasons why: Attention-grabbing: Reels are short and fast-paced videos that can...
This powerful tool turned 5 years old in 2023 and with over 500M daily users it is a tool worth considering. Google Lens in the Google app can help you explore the world around you, it uses your phone's camera to search what you see...
History of Sound in film Audio was first used in film in the late 1920s with the introduction of synchronized sound for movies, a technology known as "talkies." The first feature-length film with synchronized sound was "The Jazz Singer," released in 1927. The addition of sound...
Copywriter - Contract Position As the Copywriter, you will craft copy/content for Agency clients and internal tasks as assigned by Agency partners. The role at times will be supported by the Agency’s strategic external copywriting director. The copywriter will be responsible for maintaining the tone and...
Social Media Manager Position Accountabilities Lead and manage Client account social media platforms that includes Organic and Paid, Influencer Marketing and Content Creation. The Social Media Manager will collaborate with Marketing Coordinator, Content Manager Copywriter and/or Graphic Designer for the successful execution of Client deliverables. Community Management...
