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How We Brought More Cheer(s) & American Whiskey to Montreal

Working alongside the Distilled Spirits Council of the United States (DISCUS), and their portfolio of American whiskey brands, our team and Cheers American Spirits put on an educational tasting event in late November of 2021.

11 January, 2022

What is Instant Experience and Why You Should Be Using It

There are lots of advertising options out there, even on a single platform; but are they an experience for those looking at it? Enter Facebook's Instant Experience, a dynamic creative advertisement add-on seen at the tap of a mouse or mobile finger.

05 January, 2022

How to Grow Your TikTok Engagement Organically

You’ve got the TikTok account, you’ve got the well put together content but your likes & comments aren’t where you’d like them to be for all that effort.

29 November, 2021

How We Utilized the MAP (Market Access Program) to Spread Cheers on National Bourbon Day

On June 14th, bars, restaurants and spirit connoisseurs celebrated the annual National Bourbon Day in Canada, the United States and across the world.

25 November, 2021

Facebook Went Meta, But You Won’t Really Notice (For Now)

This past month, Mark Zuckerberg announced at Facebook Connect that the company would be changing its name to Meta, claiming “the Metaverse is the new frontier,” like something out of a superhero movie.

17 November, 2021

3 Tools Every Restaurant Should be Using on Instagram Right Now

While you were cooking up the last of your patio fare and converting back to dine-in, Instagram was making a few changes of its own that can help make fall/winter your best yet.

17 November, 2021

Why You Shouldn’t Run Your Own Social Media Ads (Let an Agency!)

You’ve got your product, you’ve got a Facebook account and you’ve got money to spend on ads.

05 November, 2021

Branding & Buzzing, Canola Learn-Alongs, Earn Best of CAMA Nomination

Our agency is proud to announce our 2021 Learn-Along series with Canola Eat Well has been nominated for a Best of CAMA 2021 Events Award!

28 October, 2021

6 Ways to Include TikTok in your Brand Strategy

While its videos may be short, introducing and involving your brand in the world of TikTok has the potential to see long-term benefits, especially brand awareness, exposure and sharing of promotional and/or evergreen content.

12 March, 2021

What is Clubhouse and Should Your Brand Be On It?

No, we’re not talking about Club House, the spices and seasonings elevating foodservice menus year-round.

22 February, 2021

Word on the Feed: The Metric That’s More Important Than Instagram Likes Right Now

In a world where likes and comments reign supreme - that's you, Instagram - a new metric is taking top billing for post algorithm greatness.

22 January, 2021

Branding & Buzzing Designated as 2020 Hospitality Heroes

As seasoned marketers, Sean Beckingham and Marian Staresinic know the power of collaboration. So, when two of their foodservice clients approached them about helping Canada’s struggling restaurant industry during COVID-19, the duo immediately got on board.

22 January, 2021

Gallery: Recipe Creation with Bonne Maman

Over the course of 2020, 10 influencers created new recipes and resulting imagery using Bonne Maman Intense Fruit Spread products.

19 January, 2021

Five 2021 Social Marketing Trends to Know (& Which Ones We’ve Already Successfully Launched!)

2020 was certainly a year of change, and being a part of the foodservice industry and social marketing space had been no exception.

22 December, 2020

Facebook Holiday Marketing Guide: Celebrating with Authenticity, Affordability and Action

Before, during and after the holiday season, it's not just good products and great prices that have and keep the consumers coming to your checkout. There are three words to always keep in mind and they all start with "A."

16 December, 2020

Facebook Holiday Marketing Guide: Sales Event in the Works? They’re Already Sold

Everyone loves a sale, but these statistics for 2020 will show they aren't just loved, they're needed.

09 December, 2020

Facebook Holiday Marketing Guide: Turning Disruption into Discovery

It's no secret that this season has seen a lot of disruption in routines, holiday traditions and shopping habits; but it doesn't have to degrade your business brackets.

03 December, 2020

Facebook Holiday Marketing Guide: How Consumers are Gifting in a Pandemic

In this 5-part Facebook Holiday Marketing Guide series, we will provide you with a stats-backed map for your business to successfully navigate proper approaches to advertising and e-commerce during this greatly changed holiday season.

25 November, 2020

Facebook Holiday Marketing Guide: What 2020 Shopping Habits Mean For Your Brand

'tis the season for online shopping and in this series, we're going to help you identify key must-dos for optimal audience reach, KPIs and conversions.

18 November, 2020

Jarritos & Amigos Celebrate Day of the Dead Online

A holiday honouring and celebrating our dearly departed, Day of the Dead has been a staple tradition for not only Jarritos Canada, but also its #SuperGood followers.

11 November, 2020

Now Hiring: Ad Specialist (Toronto/Remote)

Do you have a passion for social media marketing and a longtime love of food and beverage?

02 November, 2020

Branding & Buzzing’s Insta-Decade at a Glance

#DYK October marks 10 years of Instagram!

26 October, 2020

Unboxing Italy with Chef Craig Harding & S. Pellegrino

In an online culinary experience with an extra tasty at home add-on, La Palma Celebrity Chef Craig Harding, S. Pellegrino and Sobrii brought foodies and cocktail fans from across Canada together, and the results were Italy Unboxed.

22 October, 2020

Our Nation’s Farmers; A Conversation on Canadian Foodservice’s Essential Friends with Ellen Pruden

For over 5 years, Branding & Buzzing has been proud to work with Manitoba's own Ellen Pruden, Canadian canola grower and director of Canola Eat Well.

09 October, 2020

Should Your Brand Launch a Giveaway on Instagram?

Looking at a person, brand or influencer’s profile, you’ve likely noticed that giveaway posts can be a lightning rod for likes, comments and shares on Instagram, and what business wouldn’t want a piece of that engagement pie?

28 September, 2020

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