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6 Ways to Include TikTok in your Brand Strategy

While its videos may be short, introducing and involving your brand in the world of TikTok has the potential to see long-term benefits, especially brand awareness, exposure and sharing of promotional and/or evergreen content.

12 March, 2021

What is Clubhouse and Should Your Brand Be On It?

No, we’re not talking about Club House, the spices and seasonings elevating foodservice menus year-round.

22 February, 2021

Word on the Feed: The Metric That’s More Important Than Instagram Likes Right Now

In a world where likes and comments reign supreme - that's you, Instagram - a new metric is taking top billing for post algorithm greatness.

22 January, 2021

Branding & Buzzing Designated as 2020 Hospitality Heroes

As seasoned marketers, Sean Beckingham and Marian Staresinic know the power of collaboration. So, when two of their foodservice clients approached them about helping Canada’s struggling restaurant industry during COVID-19, the duo immediately got on board.

22 January, 2021

Gallery: Recipe Creation with Bonne Maman

Over the course of 2020, 10 influencers created new recipes and resulting imagery using Bonne Maman Intense Fruit Spread products.

19 January, 2021

Five 2021 Social Marketing Trends to Know (& Which Ones We’ve Already Successfully Launched!)

2020 was certainly a year of change, and being a part of the foodservice industry and social marketing space had been no exception.

22 December, 2020

Facebook Holiday Marketing Guide: Celebrating with Authenticity, Affordability and Action

Before, during and after the holiday season, it's not just good products and great prices that have and keep the consumers coming to your checkout. There are three words to always keep in mind and they all start with "A."

16 December, 2020

Facebook Holiday Marketing Guide: Sales Event in the Works? They’re Already Sold

Everyone loves a sale, but these statistics for 2020 will show they aren't just loved, they're needed.

09 December, 2020

Facebook Holiday Marketing Guide: Turning Disruption into Discovery

It's no secret that this season has seen a lot of disruption in routines, holiday traditions and shopping habits; but it doesn't have to degrade your business brackets.

03 December, 2020

Facebook Holiday Marketing Guide: How Consumers are Gifting in a Pandemic

In this 5-part Facebook Holiday Marketing Guide series, we will provide you with a stats-backed map for your business to successfully navigate proper approaches to advertising and e-commerce during this greatly changed holiday season.

25 November, 2020

Facebook Holiday Marketing Guide: What 2020 Shopping Habits Mean For Your Brand

'tis the season for online shopping and in this series, we're going to help you identify key must-dos for optimal audience reach, KPIs and conversions.

18 November, 2020

Jarritos & Amigos Celebrate Day of the Dead Online

A holiday honouring and celebrating our dearly departed, Day of the Dead has been a staple tradition for not only Jarritos Canada, but also its #SuperGood followers.

11 November, 2020

Now Hiring: Ad Specialist (Toronto/Remote)

Do you have a passion for social media marketing and a longtime love of food and beverage?

02 November, 2020

Branding & Buzzing’s Insta-Decade at a Glance

#DYK October marks 10 years of Instagram!

26 October, 2020

Unboxing Italy with Chef Craig Harding & S. Pellegrino

In an online culinary experience with an extra tasty at home add-on, La Palma Celebrity Chef Craig Harding, S. Pellegrino and Sobrii brought foodies and cocktail fans from across Canada together, and the results were Italy Unboxed.

22 October, 2020

Our Nation’s Farmers; A Conversation on Canadian Foodservice’s Essential Friends with Ellen Pruden

For over 5 years, Branding & Buzzing has been proud to work with Manitoba's own Ellen Pruden, Canadian canola grower and director of Canola Eat Well.

09 October, 2020

Should Your Brand Launch a Giveaway on Instagram?

Looking at a person, brand or influencer’s profile, you’ve likely noticed that giveaway posts can be a lightning rod for likes, comments and shares on Instagram, and what business wouldn’t want a piece of that engagement pie?

28 September, 2020

Club House for Chefs, Support Fund Revive London, Ontario Food Scene

A major product staple in restaurant kitchens across the country, London, Ontario based-spice & seasoning brand Club House For Chefs has had a consistent presence complete with a voice of support for operators and the Canadian foodservice community throughout the COVID-19 pandemic.

03 September, 2020

Eggcellent Hacks: A Virtual Event with Conestoga Farms

Traditional Conestoga Farms workshops would have seen guests, egg cartons and our host gather at a lively kitchen-style venue in person. Instead, we were able to recreate the same eggciting magic through the power of digital platforms.

21 August, 2020

State of the Foodservice Industry: Navigating Pandemics & Products with Vince DiMaria

As the Division President (Eastern Canada) of Affinity Group Canada, Vince DiMaria oversees the development and upkeep of business relationships and strategical executions between distributors, manufacturers and restaurateurs in the Canadian foodservice industry.