Blog

As seasoned marketers, Sean Beckingham and Marian Staresinic know the power of collaboration. So, when two of their foodservice clients approached them about helping Canada’s struggling restaurant industry during COVID-19, the duo immediately got on board.

Over the course of 2020, 10 influencers created new recipes and resulting imagery using Bonne Maman Intense Fruit Spread products. These evergreen content pieces for the brand were then shared on the creators' social profiles, garnering a collaborative total of over 208,437 impressions. [gallery type="rectangular" link="none"...

A holiday honouring and celebrating our dearly departed, Day of the Dead has been a staple tradition for not only Jarritos Canada, but also its #SuperGood followers. And what better way to embrace tradition than by bringing together Jarritos' virtual community with a virtual celebration...

Do you have a passion for social media marketing and a longtime love of food and beverage? We're currently seeking an Ad Specialist to join our team! POSITION TYPE: Contract (Immediate, Paid - Toronto/Remote) POSTING DATE: November 2020   Duties & Accountabilities You will oversee various brand campaigns on Facebook...

#DYK October marks 10 years of Instagram! So far gone are the days of our square-only insta-polaroids, topped with what was a very limited range of filters, complete with the ongoing inner debate of "X-Pro II or Valencia?" From the allowance of full frame photos...

Looking at a person, brand or influencer’s profile, you’ve likely noticed that giveaway posts can be a lightning rod for likes, comments and shares on Instagram, and what business wouldn’t want a piece of that engagement pie?

After one last in-office day together on Friday the 13th, our team gathered some of their belongings just in case, not knowing what the weekend or coming business days would bring. We've been working remote since, and doing our part to support the foodservice industry with weekly...

With physical distancing bringing people virtually closer, what better time to pivot your brand's unique experiences by bringing your desired guest list together for an evening of on-brand fun and informative communication from the comfort of their own homes. Here's how. 1. Create your Committee   Just as...