While its videos may be short, introducing and involving your brand in the world of TikTok has the potential to see long-term benefits, especially brand awareness, exposure and sharing of promotional and/or evergreen content.

As seasoned marketers, Sean Beckingham and Marian Staresinic know the power of collaboration. So, when two of their foodservice clients approached them about helping Canada’s struggling restaurant industry during COVID-19, the duo immediately got on board.