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By Sean Beckingham It's been more than 15 years since I produced and directed a fashion campaign. While Branding & Buzzing had undertaken a few projects in the past, such a lingerie shoot, Eaton Centre campaign and Manulife Centre winter ads, we eventually made a conscious...

We'd like to remind our readers that our food marketing agency is the Canadian agency of record for DISCUS. Here's an insightful article by Nicola Carruthers, published on January 23, 2024, discussing the positive trajectory of rye whiskey in the market. Titled "Rye Smile: America’s Original...

25 ways PR and marketing firms can thrive   1. Establish and communicate your mission and principles early. Stay true to both. 2. It may be obvious, but be the best at what you do. 3. Build/ and nurture lasting relationships: be the company people know, like and...