Why We Use Influencers and Content Creators in Our Paid Digital Ad Strategy In the ever-evolving digital marketing landscape, staying ahead means knowing what works and why. At Branding & Buzzing, we’ve been buying paid media since 2015, when Meta first introduced ads, and have learned...
Mastering Digital Media Buying on Meta: Why Strategy Matters At Branding & Buzzing, we’ve been leveraging Meta's advertising tools since 2015—when Facebook’s ad platform was still in its infancy. Over the years, we’ve grown with the platform, becoming experts in navigating its complexities, and today, we...
Instagram’s New Photo Sizes: Here’s What You Need to Know Our social media manager, Ruby Castle, is always on the hunt for the newest updates and trends. She tipped off our team about these changes so we could stay ahead of the game—and now, we’re sharing...
Why Hiring a Marketing Agency is the Smartest Move for Your Event In today’s competitive marketing landscape, success requires more than just a great product or service. It demands strategic thinking, creative execution, and a deep understanding of audience behavior. That’s where hiring a marketing agency...
Why Highlight Reels Are a Must-Have for Your Marketing Campaign In today’s fast-paced digital world, capturing and holding attention is no small feat. This is why highlight reels have become an essential tool for marketing campaigns. These short, high-impact videos tell a story, evoke emotion, and...
By Partner, Sean Beckingham Between October 31 and January 7, I traveled across North America, hitting Vancouver, Winnipeg, Chicago, and Florida. Each stop was a mix of work, new connections, and memorable experiences. This series will cover the highlights from each place, including learning about the alcohol...
Exploring TAGby: Revolutionizing Instagram for Foodies and Marketers Alike Instagram has always been a haven for food enthusiasts, with its visually stunning content making us crave everything from drool-worthy burgers to artisanal desserts. But what if the platform could be more than just a space to...
Meta’s New Fact-Checking Policy: What It Means for Paid Ads As digital marketers and Facebook Business Partners, staying ahead of changes to Meta’s policies is essential for running successful campaigns. Recently, Meta announced updates to its fact-checking policy, and this shift has sparked widespread discussions across...
