BE A TFOB TESTIMONIAL TALKER
Hey everyone! We’re celebrating 29 amazing seasons of the Toronto Festival of Beer – and guess what? We want you to help us tell the world.
This year, Beerfest is throwing the ultimate Birthday Bash because, let’s be real, you only turn 29 once!
And the best part? It’s all part of the TFOB Summer Passport – our biggest summer ever, giving you access to tons of food, drinks, music, and of course, all the beer you love.
So, grab your Summer Passport, join the party, and let’s make this the most unforgettable summer yet!
WHAT WE NEED FROM YOU:
Film a short video testimonial to get people pumped.
Keep it under 45 seconds, with your key message in the first 9 seconds.
NOTE: Please provide 3 unique intros or 3 versions we can use. We can handle all final edits.
📱 Must be shot in portrait (vertical) mode
🎥 Use your natural style — walking selfie, rooftop chat, kitchen breakdown — whatever fits your vibe📩 Email your video to: [email protected]
USAGE: This will be used on our organic social media account and boosted in Toronto on the META advertising network from June 1st – July 25th (6 weeks)
KEY TALKING POINTS TO USE
Pick the 1-3 that speak to you, or pick your own — just bring energy, fun, and your own spin.
Start strong with the hook and our hero message:
“Beer lovers, listen up – TFOB is turning 29 and we’re throwing the ultimate Birthday Bash at this year’s Toronto Festival of Beer!”
Okay Toronto, get ready… TFOB is BACK! Canada’s biggest beer & music festival is celebrating its 29th Birthday Bash at Toronto Event Centre July 26th & 27th – and it’s gonna be epic”
“Okay, so guess what’s back this summer… Toronto Festival of Beer – and it’s turning 29! You already know it’s gonna be a party.”
“Two days of beer, music, food trucks – the vibes are always unreal. It’s happening July 26–27 at Toronto Event Centre, and trust me, you don’t wanna miss it”
“29 seasons of legendary beers, live music, food, and unforgettable summer vibes – and this year, we’re going bigger than ever”
“Imagine this: 400+ beers to taste, food trucks everywhere, live music, sunshine, and the best vibes with your crew. This is the summer event you don’t want to miss”
Lead with Secondary Message – Introduce the TFOB Summer Passport:
“Oh – and this year they’ve added something super cool… it’s called the TFOB Summer Passport. Basically, one pass gets you access to a bunch of events all summer – including Beerfest”
“And this year? They’re leveling up with the TFOB Summer Passport — your all-access pass to 6 days of beer, food, music, and more all over the city. One pass. One price. All the summer vibes.”
“it’s all part of the TFOB Summer Passport – your ticket to 6 days of pure summer fun, including the biggest Beerfest yet”
“And this time around, they’ve added something new – the TFOB Summer Passport.
It’s like your all-access pass to even more of those summer moments. One ticket gets you into six epic days of food, drink, and music – including Beerfest”
“And this year, they’ve introduced something new — the TFOB Summer Passport.
It’s your all-access pass to six epic days of food, drink, and music across the city — including Beerfest. All for just $55.”
Wrap it with a personal call-out and CTA:
“One pass. Six days. Non-stop summer vibes. Kinda genius”
“This summer’s stacked – don’t miss it!”
“Let’s make this a birthday to remember. Grab your pass, tag your crew, and get ready to celebrate 29 years of TFOB greatness. Link’s in bio!”
“I already grabbed mine — now it’s your turn. Tickets are LIVE! Tag your beer squad and let’s make this the best birthday summer ever.”
“Tickets are live – so grab yours, tag your beer squad, and let’s make this the best summer ever. Link’s in bio!”
“Seriously, you don’t even have to leave Canada to have a summer worth talking about.
Good vibes, cold beers, and memories in the making – all right here in Toronto.”
✅ QUICK RECAP
🎥 Length: Max 45 seconds
🕘 Key message in first 9 seconds
📱 Shoot in portrait (vertical)
🗣 Be yourself — your energy sells it best
📩 Send to: [email protected]
NEED HOOK IDEAS?
HOOK 1 — Question Format
“Did you know one ticket gets you into three epic summer events?”
Meet the TFOB Summer Passport – your all-access pass to amazing food, drinks, music, and of course, Beerfest.
HOOK 2 — Did You Know
“Did you know Toronto’s biggest beer party is turning 29 this year?”
You only turn 29 once — come celebrate Beerfest’s Birthday Bash with us!
HOOK 3 — Question Format
“What are you doing July 26 and 27? Because Beerfest just dropped its new location…”
It’s bigger, better, and indoors and outdoors — at the Toronto Event Centre.
HOOK 4 — Did You Know
“Did you know your Beerfest ticket gets you access to both Friday and Saturday?”
Two days. One ticket. Endless beer, music, food, and fun.
HOOK 5 — Question Format
“Ever been to a birthday party with 400+ beers?”
This summer, we’re throwing down for 29 seasons of Beerfest — and you’re invited.
Thanks for being part of the TFOB Summer Passport tour crew.
Let’s celebrate 29 years of Beerfest — and throw down the best Birthday Bash yet