Move Over, Model. Slide by Actor — Meet the Testimonial Talker, the Content Creator Changing the Game
Forget influencers. Forget models. There’s a new content creator in town — and they’re redefining how brands show up online.
Introducing the Testimonial Talker.
They’re part spokesperson, part entertainer, and fully in tune with what’s trending. They’re the ones cooking up your product in their kitchen, talking to camera like a friend, using popular TikTok sounds or reels transitions, and showing off how your product works in real time. But here’s the kicker — they’re not famous, and that’s exactly the point. In fact most times clients just use them to literally talk! We use their natural style — walking selfie, rooftop chat, kitchen breakdown — whatever fits your vibe
These creators don’t rely on a huge following or influencer status. Instead, they act like your in-house brand rep — a familiar, relatable face built into your social content calendar. They’re the “everyperson” viewers trust. And in a time where authenticity rules, these creators hit the sweet spot between native content and high-quality branded storytelling.
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What Makes a Testimonial Talker Different?
They don’t bring an audience — they bring a vibe.
They’re platform-native, trend-savvy, and lightning-fast.
They can make your product the hero of the video without sounding like an ad.
Think of them as the evolution of the QVC host — now on TikTok, Instagram, or YouTube Shorts. They stir your sauce, test your cocktail mix, or style your charcuterie board, all while staying on trend and in touch with your target audience.
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How Are They Paid?
Here’s where things get tricky — and where we at Branding & Buzzing thrive. Because we’re not just paying for content anymore — we’re paying for usage rights too. And how you intend to use the content affects the price.
Posting it organically on your channel?
Running it in a cross-country campaign for 6 months? 12 months?
Boosting it with ad spend on TikTok or Meta?
All of these factors matter during negotiations. The new creator economy isn’t just about followers — it’s about strategy, usage, and distribution. We’ve become pros at navigating these new rules.
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This new wave of content creation isn’t just a trend — it’s a shift. And if you’re not tapping into it yet, your brand might be missing out.