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30 Jul Beyond the LCBO: What Canada’s New Interprovincial Alcohol Trade Means for Brands, Consumers and Importers

Posted at 13:25h in blog

Beyond the LCBO: What Canada's New Interprovincial Alcohol Trade Means for Brands, Consumers and Importers By Sean Beckingham, Founder & Partner, Branding & Buzzing, and Partner, Juicy Wine & Spirits For as long as I can remember, Canada has had one of the world's most unusual alcohol...

23 Jun OPEN CASTING CALL: CONTENT CREATORS, INFLUENCERS & UGC TALENT WANTED

Posted at 10:22h in blog

CASTING CALL: CONTENT CREATORS, INFLUENCERS & UGC TALENT WANTED - British Columbia <<APPLY HERE>> At Branding & Buzzing, we're always looking for fresh faces, unique personalities, and talented content creators to join our growing network of collaborators. Whether you're an experienced influencer, a rising UGC creator, a food...

18 Jun Why Restaurant Photography Is Different Than Every Other Industry

Posted at 20:46h in blog

[caption id="attachment_14803" align="aligncenter" width="819"] Today's diners often become your best marketers. User-generated content and food photography help restaurants reach new audiences organically.[/caption] When people think about marketing, they often assume the same rules apply across every business. They don't. After more than a decade working with restaurants, food...

18 Jun Employee-Generated Content (EGC) Content: The Social Media Format Brands Shouldn’t Ignore

Posted at 19:16h in blog

Every few years, a new content style emerges that completely changes how people engage on social media. Right now, one of the most effective formats we are creating for clients is what we call Employee-Generated Content (EGC). If you've spent any time on Instagram or TikTok lately,...

18 Jun Model Actor Casting Call

Posted at 14:55h in blog

Casting Call Brief GADWALL WHISKEY – FALL CONTENT SHOOT Seeking: 2 Male Models (35–55) 2 Female Models (35–55) For a lifestyle whiskey campaign being photographed in Prince Edward County. Must be comfortable: Appearing in photo and video content Walking, talking and interacting naturally on camera Outdoor sunset shoot Date: September...

15 Jun How One Contest Would Have Been Advertised Across 100 Years

Posted at 08:10h in blog

From Roaring Twenties to Digital Dominance How One Contest Would Have Been Advertised Across 100 Years Contest marketing has been one of the most effective promotional tools for over a century. From newspaper giveaways in the 1920s to influencer campaigns and AI-powered targeting today, contests continue to...

14 Jun Why We Invested in Cheepees

Posted at 18:30h in blog

By Sean Beckingham Over the years, one thing became very clear to us at Branding & Buzzing: great marketing doesn't stop at social media, PR, content creation, or advertising. Brands need experiences. Sometimes that experience is an influencer campaign. Sometimes it's an event. Sometimes it's a memorable gift...

14 Jun From the Stands to the Strategy: How We Built a Toronto Blue Jays Contest Campaign Across Canada

Posted at 18:18h in blog

From the Stands to the Strategy: How We Built a Toronto Blue Jays Contest Campaign Across Canada By Sean Beckingham If you've worked with Branding & Buzzing for any length of time, you already know one thing about Marian and me: We're Blue Jays fans. Not the "we'll watch...