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12 Feb Social Media Manager vs. Social Media Marketer: Why the Difference Matters for Your Brand

Posted at 20:11h in blog

Social Media Manager vs. Social Media Marketer: Why the Difference Matters for Your Brand Strategy calls happen everywhere — even between meetings Author: Sean Beckingham, Branding & Buzzing If you are confused between a social media manager and a social media marketer. You are not alone The truth? They...

10 Feb Branding & Buzzing Casting Call: Food Review Creators Wanted

Posted at 10:52h in blog

Branding & Buzzing Casting Call: Food Review Creators Wanted We’re casting real people with real personality to create fun, chaotic, low-fi reviews for an upcoming food brand campaign. Think unpolished, candid, funny, aesthetic in an ugly-on-purpose way — the exact style trending right now on TikTok...

04 Feb Gen Z Isn’t Killing Drinking — They’re Killing Their Parents’ Drinks

Posted at 20:09h in blog

Authored by Sean Beckingham, Partner at Branding & Buzzing Every few months, another headline drops claiming that alcohol consumption is “down,” that the industry is “in trouble,” or that Gen Z has stopped drinking entirely. And sure — some numbers show a dip. But the conversations...

27 Jan 🍟 Canada’s Hottest Fast-Food Drama?

Posted at 15:23h in blog

🍟 Canada’s Hottest Fast-Food Drama? The Great French Fry Container Conspiracy by Sean Beckingham with AI assist If you’ve been anywhere near the internet this week, you’ve likely seen it:The Rumour™ that McDonald’s puts almost the same amount of fries in every container size.Small, medium, large — apparently...

12 Jan The Age of Greige: Why Food Brands, Restaurants, and Kitchens Are Playing It Safe with Colour

Posted at 16:46h in blog

Walk into a newly opened restaurant, scroll through a food brand’s Instagram, or browse new kitchen appliances and one thing is clear:colour is quietly disappearing. Beige walls. Off-white tiles. Stone countertops. Cream espresso machines. Neutral menus. Muted packaging. Pantone’s recent choice of Cloud Dancer — a soft...

12 Jan Why Terroir Symposium Has Always Mattered to Branding & Buzzing

Posted at 10:57h in blog

For our agency, Terroir Symposium has never just been another industry event. It has been one of the most important gathering points for Canada’s food and hospitality community — a place where ideas, chefs, producers and marketers cross paths in 2014 it simply did not...

07 Jan OPEN CASTING CALL Food Photography Creatives – Egg Brand – Rebrand

Posted at 11:50h in blog

OPEN CASTING CALL Food Photography Creatives – We are seeking an experienced food photography creative team to produce a set of recipe-based images for the launch of a new egg brand. This is an opportunity for photographers and production teams who specialize in packaged food, recipe development,...

06 Jan Terroir Symposium: How Two Years of Sponsorship Helped Shape Branding & Buzzing

Posted at 12:26h in blog

Why Terroir Symposium Mattered to Our Agency For Branding & Buzzing, the Terroir Symposium was never “just another conference.” It was one of the most important gathering points in the Canadian food and hospitality calendar—where chefs, farmers, producers, writers, marketers, and industry veterans came together to...