Your Social Feed Isn’t a Museum. It’s a Storefront. By Sean Beckingham Recently, I sat down with our ads specialist — someone who’s been with us for over five years. She runs our paid, builds our reports, and more importantly, she’s now helping guide what we do...
Instagram Stories Are the Front Door Now. Use Them. By Sean Beckingham It’s no secret — we love Instagram at Branding & Buzzing. Our clients do too. It just works for food. Always has. Also, we also pay a lot of attention to Adam Mosseri. He puts out regular...
By Sean Beckingham What Big Food Brands Actually Do Better Than Everyone Else There’s a misconception in marketing that big food brands sit in boardrooms and “come up with ideas.” They don’t. At least not the good ones. What they actually do is build systems where ideas get tested, refined,...
Short-form video keeps evolving, and Meta continues to add tools designed to help creators produce stronger content directly inside its ecosystem. One of the latest updates is the Freeze Frame feature inside Meta’s Edits app, a mobile editing tool built to support Instagram Reels creation. While the...
When is the best time to activate influencer marketing? Most brands ask this question like there’s a perfect date on the calendar. There isn’t. The best time to activate influencer marketing is when you have something real to say — and a clear market you want to...
What Leon’s Bagels NYC Gets Right About Lifestyle-Led Food Branding By Sean Beckingham, Branding & Buzzing I recently went down a rabbit hole on the Instagram account for Leon’s Bagels NYC, and it’s one of the best examples I’ve seen of a food brand fully understanding who...
If you’re not paying attention to the mini-drama trend on TikTok, you’re missing one of the most powerful content formats of the moment. Popularized in China, mini-dramas take full-length storylines and break them into bite-sized episodes built for vertical viewing. Think soap opera tension meets Hallmark-style...
Social Media Manager vs. Social Media Marketer: Why the Difference Matters for Your Brand Strategy calls happen everywhere — even between meetings Author: Sean Beckingham, Branding & Buzzing If you are confused between a social media manager and a social media marketer. You are not alone The truth? They...
