Between October 31 and January 7, I traveled across North America, hitting Vancouver, Winnipeg, Chicago, and Florida. Each stop was a mix of work, new connections, and memorable experiences. This series will cover the highlights from each place, including learning about the alcohol industry in Vancouver,...
Meet Marian Staresinic: Storyteller, Innovator, and Furry Friend Enthusiast Marian Staresinic is a marketing powerhouse with a knack for bringing brands to life through creative storytelling and strategic thinking. As Vice President of Branding & Buzzing, Marian has been instrumental in helping the agency become a...
Pantone’s 2025 Colour of the Year: Mocha Mousse — A Delicious Hue for Food Marketing Pantone has announced its 2025 Colour of the Year, and it’s a luscious, warm brown named Mocha Mousse. This velvety tone is reminiscent of rich chocolate, frothy lattes, and creamy desserts,...
AI is the Secret Sauce Spicing Up Food Marketing! 🍔🤖 AI is to food marketing what hot sauce is to a taco—essential for making things pop! 🌮🔥 Gone are the days of throwing spaghetti at the wall to see what sticks. Today, AI is the head...
What Would a TikTok Ban in the USA Mean for Canadian Brands? TikTok has become an integral part of social media marketing worldwide, and for Canadian brands, the app is a vital tool to reach younger audiences and drive engagement. However, ongoing discussions about a potential...
2025 Social Media Tip: Safe Zones for Content Sizing As we gear up for a new year, staying ahead of the curve on social media best practices is essential. One often-overlooked aspect of creating standout content is ensuring your designs fit perfectly within the “safe zones”...
Instagram Hacks Every Food Brand Needs to Know Instagram is a feast for the eyes, especially for food lovers. It’s the perfect platform to showcase delicious dishes, innovative recipes, and behind-the-scenes content from your kitchen or food business. But with so many accounts vying for attention,...
Keep your message short. People have a short attention span. Brevity👍....
