Pantone’s 2025 Colour of the Year: Mocha Mousse — A Delicious Hue for Food Marketing

Pantone’s 2025 Colour of the Year: Mocha Mousse — A Delicious Hue for Food Marketing

Pantone has announced its 2025 Colour of the Year, and it’s a luscious, warm brown named Mocha Mousse. This velvety tone is reminiscent of rich chocolate, frothy lattes, and creamy desserts, making it the perfect hue to integrate into food and beverage marketing campaigns. For brands in the culinary world, this colour offers an opportunity to create mouthwatering visuals and connect with audiences on a sensory level.

Here’s how we at Branding & Buzzing see Mocha Mousse influencing the food marketing landscape and how we plan to use it to help our clients shine.

1. Harnessing the Emotional Warmth of Mocha Mousse

Brown tones like Mocha Mousse evoke feelings of comfort, nostalgia, and indulgence. This makes it ideal for marketing campaigns focused on:

  • Artisan products: Use Mocha Mousse in branding to emphasize craftsmanship and authenticity, whether it’s for gourmet chocolates, small-batch coffees, or baked goods.
  • Seasonal promotions: Its warm, earthy quality resonates with fall and winter campaigns, making it a great choice for holiday packaging and social media visuals.
  • Wellness brands: Pairing this hue with natural textures and imagery can amplify messaging around calmness, mindfulness, and balance.

2. Food Styling and Photography

The subtle richness of Mocha Mousse complements a wide range of food and drink photography. When planning photoshoots for our clients, we’ll use this colour as:

  • Backgrounds: Swap stark whites for warm browns to create a cozier, more approachable aesthetic.
  • Accents: Incorporate Mocha Mousse props, such as napkins, plates, or wooden boards, to add depth and sophistication.
  • Food pairings: Highlight dishes like coffee-infused desserts, roasted meats, or nut-based recipes to naturally align with the hue.

3. Product Packaging and Design

Mocha Mousse’s muted elegance is a versatile choice for packaging. We’ll encourage clients to incorporate this shade to:

  • Modernize labels: From wine bottles to snack bags, Mocha Mousse adds a refined, upscale touch.
  • Create shelf appeal: Pairing this hue with metallics (think copper or gold) or cream tones can elevate a product’s visual impact.
  • Communicate sustainability: Earthy tones like this are often associated with eco-friendliness, making it an excellent choice for brands focused on sustainable practices.

4. Branded Events and Activations

Incorporating Mocha Mousse into experiential marketing can create memorable moments. Here’s how we’ll bring this colour to life:

  • Event Decor: Use Mocha Mousse linens, lighting, and signage to create a cohesive, on-trend ambiance for food tastings or pop-up dinners.
  • Interactive installations: Think latte art competitions or chocolate fondue stations styled around this colour.
  • Merchandise: Offer branded aprons, tote bags, or reusable coffee cups in Mocha Mousse as giveaways.

5. Social Media Campaigns

This year’s colour trend provides endless possibilities for engaging content. We’ll leverage Mocha Mousse to:

  • Develop themed hashtags: #MochaMoments, #MochaMousseMood, or #TasteTheTrend.
  • Create eye-catching posts: Combine this hue with food and drink trends, like creamy coffee recipes, decadent desserts, or plant-based chocolate dishes.
  • Launch influencer collaborations: Send influencer kits featuring Mocha Mousse-inspired recipes, ingredients, and branded items.

Final Thoughts

Mocha Mousse is more than just a colour; it’s an invitation to indulge, slow down, and connect with the comforting side of food and drink. At Branding & Buzzing, we’re thrilled to explore this hue’s potential across packaging, photography, digital content, and beyond.

Ready to incorporate Mocha Mousse into your brand’s next campaign? Let’s make it unforgettable—one delicious detail at a time.