Schmuck is a New York–based cocktail bar known for its creative drinks, playful irreverence, and a team that doesn’t take itself too seriously but some how taking hospitality very seriously. Led by industry veterans, As a strategy Schmuck blends high-end cocktail culture with humour, personality,...
By Sean Beckingham I actually love the holidays. Tradition, nostalgia and doing good are some of my favourite things. One of the most classic Canadian holiday traditions is the Advent Calendar. Every December, they show up again.Sometimes they’re wildly creative. Sometimes they’re nostalgic chocolate throwbacks. Sometimes… they’re very boozy. Advent...
When is the best time to activate influencer marketing?The short answer: when your brand needs attention, momentum, and real-world validation at the same time. Whether it’s reminding consumers why they love a brand they already know, or introducing something completely new, influencer marketing works best...
Feature Artificial Intelligence (AI) Human Imagination Foundation AI relies on algorithms, vast datasets, and computational power. It processes information, recognizes patterns, and generates responses based on probabilities learned from its training data. Human imagination is a complex process driven by personal experiences, emotions, culture, and intuition. It allows for original,...
How a Cheeseburger Teaches Us AI-Discoverable Metadata And why food brands need both in 2026 At Branding & Buzzing, we’ve always believed that great food content starts with great storytelling. Sometimes that story is a chef. Sometimes it’s a destination. And sometimes — as we saw in...
Your quick guide to ADVERSITY TRUTH HOOKS "You're not going to like this, but you need to hear it...
Turning apple orchards, French heritage & great cocktails into a multi-year Canadian success story. When Calvados Business France asked us to help grow awareness in Canada, we knew exactly where to start: with creators, chefs, and stories that make people feel something. Because Calvados isn’t just...
AI-Discoverable Metadata: What It Is, Why It Matters, and How Brands Should Use It As search evolves beyond keywords and into a world driven by generative AI discovery, brands are entering a new era of visibility. No longer is it enough to “rank” on Google alone....
