In the ever-evolving landscape of food marketing, where should brands allocate their precious advertising dollars? The answer lies in understanding the shifting trends and consumer preferences that are shaping the industry. At Branding & Buzzing, we're here to guide you through the debate between paid...
In the ever-evolving landscape of digital marketing, authenticity has emerged as the golden ticket to winning over consumers' hearts and minds. As brands navigate through a sea of skepticism and cynicism surrounding traditional advertising, the spotlight has shifted towards authentic niche content created by influencers....
In the ever-evolving world of digital marketing, one trend continues to gain momentum: the rise of micro-influencers. These social media personalities, with follower counts ranging from 1500 to 10,000 in Canada, are redefining the way brands connect with their target audiences. And when it comes...
As pioneers in the field of influencer marketing, our agency has been at the forefront of this transformative industry since 2011. Back then, influencers were fondly referred to as "Tweeters" or "bloggers," reflecting the nascent stages of what has now evolved into a dynamic ecosystem...
American Whiskey Gift Guide: Elevating Gifting for the Holiday Season For the Holiday 2023 season, we launched the "American Whiskey Gift Guide" campaign, a thoughtful initiative to position whiskey as the ultimate holiday gift. This project was designed to showcase whiskey’s versatility as a premium, thoughtful...
LCBO 2023 Spirits Update Representing our spirits clientele, we participated in the Drinks Ontario webinar hosted by the LCBO, gaining valuable insights into spirit sales in Ontario. Excitingly, on page 6, we discovered that sales of American whiskey have seen a notable increase. For your convenience,...
The bourbon industry in Kentucky continues its impressive growth trajectory, contributing significantly to the state's economy. A recent report, endorsed by the Distilled Spirits Council of the United States, sheds light on the remarkable impact of bourbon production and consumption. it our agency's job to...
Leveraging Diverse Influencers for Maximum Impact Influencer marketing isn’t a one-size-fits-all approach. Different influencers bring unique perspectives, audiences, and credibility to a brand’s message. At Branding & Buzzing, we have firsthand experience in crafting influencer strategies that reach multiple segments effectively. One standout example is our...
