How Snapchat 2024 Updates Are Revolutionizing Brand Engagement

How Snapchat 2024 Updates Are Revolutionizing Brand Engagement


In today’s digital age, Snapchat isn’t just a passing trend for teens—it’s a dynamic platform where brands can authentically connect with younger audiences. At Branding & Buzzing, a leading Canadian food PR agency, we recognize the immense potential Snapchat offers for engaging food enthusiasts and fostering community. With over 616 million users, the opportunities for brands to showcase their culinary creations are endless.

Snapchat’s unique features, such as Stories, Memories, and filters, empower brands to share captivating content that resonates with their audience. But what’s even more exciting are the recent updates that are transforming the way brands interact with users on the platform.

Lens Recommendation:

Imagine snapping a mouthwatering dish and instantly receiving recommendations for fun and engaging lenses to enhance your photo. With Snapchat’s new lens recommendation feature, brands can take their food content to the next level by seamlessly integrating interactive elements into their snaps. Whether it’s adding playful animations to a dessert or showcasing a branded filter for a special promotion, the possibilities are endless.

Improved Lens Carousel Algorithm:

Snapchat Best Practices 2024
Snapchat understands that personalization is key to keeping users engaged. That’s why they’ve revamped their lens carousel algorithm to recommend lenses based on each user’s unique preferences. For food brands, this means delivering tailored experiences that cater to individual tastes and interests. Whether your audience prefers savory snacks or sweet treats, you can ensure that your content resonates with them on a personal level.

Calling Lenses:

Snapchat Best Practices 2024Video calls are about to get a whole lot more entertaining thanks to Snapchat’s new calling lenses. Now, users can enjoy interactive games, solve puzzles, and engage in immersive experiences while chatting with friends. For food brands hosting virtual events or cooking demos, calling lenses offer an exciting opportunity to create memorable moments and connect with their audience in real-time.

Friendship Flashback:

In the fast-paced world of social media, meaningful connections can sometimes get lost in the shuffle. That’s why Snapchat has introduced Friendship Flashback, a feature that brings cherished memories back to life. By surfacing saved snaps and messages from past conversations, brands can deepen their relationship with users and evoke nostalgia for shared experiences.

Snap Map Updates:

Snapchat Best Practices 2024For foodies on the go, Snapchat’s latest map updates are a game-changer. Now, users can share their live locations with friends, making it easier than ever to coordinate meetups and discover new culinary hotspots. Plus, with the addition of the “Popular Last Night Tag,” users can stay informed about trending restaurants and food events in their area.

Snapchat’s 2024 updates are revolutionizing brand engagement and transforming the way food brands connect with their audience. At Branding & Buzzing, we’re excited to leverage these new features to create immersive experiences that leave a lasting impression on our clients and their followers. Join us on Snapchat and discover the endless possibilities for showcasing your culinary creations to the world!