Why We Do Influencer Marketing 

Influencer marketing leverages the reach and authenticity of social media influencers to promote brands and products. This approach is particularly effective in the food industry, where consumers seek relatable and trustworthy recommendations. 


 Benefits of Influencer Marketing 


Increased Brand Awareness

   – Influencers can introduce your brand to new audiences and enhance its visibility. 

   – Influencers in the food sector, such as chefs, food bloggers, and health enthusiasts, can attract a diverse audience interested in food products. 


Higher Engagement Rates

   – Influencer-generated content typically achieves higher engagement rates compared to brand-generated content. 

   – This engagement includes likes, comments, shares, and saves, which drive deeper connections with the audience. 


Authenticity and Trust

   – Influencers build authentic relationships with their followers, leading to higher trust and credibility. 

   – Followers are more likely to try products recommended by influencers they trust. 


Targeted Reach

   – Influencers help brands reach specific demographics, such as health-conscious consumers, food enthusiasts, and culinary adventurers. 

   – This targeted approach ensures that marketing efforts are more effective and efficient. 


Content Creation

   – Influencers create high-quality, relatable content that resonates with their followers. 

   – This content can be repurposed across other marketing channels. 


Data on Conversions to Sales in Canada 


Influencer Marketing Spend

  – Influencer marketing spend in Canada is increasing, with many brands allocating a significant portion of their budget to this channel. 


Conversion Rates

  – Influencer campaigns have shown to achieve conversion rates of up to 5-10%, higher than traditional digital advertising. 


Sales Uplift

  – On average, brands can see a sales uplift of 10-15% following an influencer marketing campaign. 


Case Study Data

  – Example: A Canadian food brand partnered with 50 micro-influencers, resulting in a 25% increase in brand awareness and a 15% increase in sales over three months. 


Best Tactics to Use and Why 



   – Nano-influencers (1,000 to 10,000 followers) often have higher engagement rates and a more loyal following. 

   – They are cost-effective and can provide a high return on investment. 


Consistent Posting and Long-Term Partnerships

   – Consistent collaboration with influencers over time helps build brand loyalty and continuous engagement. 

   – Long-term partnerships create a more authentic and sustained brand presence. 


Utilizing Diverse Content Formats

   – Influencers should create a mix of content formats, including Instagram stories, posts, reels, YouTube videos, and blog posts. 

   – Diverse formats cater to different audience preferences and enhance overall reach and engagement. 


Data-Driven Strategy

   – Regularly analyze campaign data to understand what works best and adjust strategies accordingly. 

   – Focus on metrics like engagement rates, conversion rates, and ROI to refine future campaigns. 

Engagement Rates Data: 

  • Nano-Influencers (1K-10K followers): 8% 
  • Micro-Influencers (10K-100K followers): 6% 
  • Mid-Tier Influencers (100K-500K followers): 5% 
  • Macro-Influencers (500K-1M followers): 4% 
  • Mega-Influencers (1M+ followers): 3%