blog Archives - Branding & Buzzing

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24 Nov AI doesn’t mean artificial imagination

Posted at 21:29h in blog

Feature Artificial Intelligence (AI) Human Imagination Foundation AI relies on algorithms, vast datasets, and computational power. It processes information, recognizes patterns, and generates responses based on probabilities learned from its training data. Human imagination is a complex process driven by personal experiences, emotions, culture, and intuition. It allows for original,...

22 Nov How a Cheeseburger Teaches Us AI-Discoverable Metadata

Posted at 20:38h in blog

How a Cheeseburger Teaches Us AI-Discoverable Metadata And why food brands need both in 2026 At Branding & Buzzing, we’ve always believed that great food content starts with great storytelling. Sometimes that story is a chef. Sometimes it’s a destination. And sometimes — as we saw in...

22 Nov ADVERSITY TRUTH HOOKS

Posted at 20:25h in blog

Your quick guide to ADVERSITY TRUTH HOOKS "You're not going to like this, but you need to hear it...

20 Nov How We Helped Calvados Business France Build Buzz in Canada

Posted at 21:56h in blog

Turning apple orchards, French heritage & great cocktails into a multi-year Canadian success story. When Calvados Business France asked us to help grow awareness in Canada, we knew exactly where to start: with creators, chefs, and stories that make people feel something. Because Calvados isn’t just...

06 Nov AI-Discoverable Metadata: What It Is, Why It Matters, and How Brands Should Use It

Posted at 12:43h in blog

AI-Discoverable Metadata: What It Is, Why It Matters, and How Brands Should Use It As search evolves beyond keywords and into a world driven by generative AI discovery, brands are entering a new era of visibility. No longer is it enough to “rank” on Google alone....

16 Oct Meta Replaces “Impressions” with “Views” — What It Means for Your Brand Metrics

Posted at 14:18h in blog

As Meta continues to evolve its analytics and unify performance tracking across Facebook and Instagram, a key update is now rolling out: “Impressions” are being replaced with “Views.” This change aligns Facebook with Instagram’s existing terminology and reflects Meta’s ongoing move toward simplifying performance metrics for...

01 Oct Part-Time Ad Specialist (Training Included)

Posted at 09:47h in blog

Part-Time Ad Specialist (Training Included) Branding & Buzzing is looking for a part-time Ad Specialist who’s interested in learning the ins and outs of digital advertising. We’ll start you off with Meta Ads training — the first part is about 20–30 hours of online learning. After that,...

17 Sep National Cheese Burger Day Canada

Posted at 20:50h in blog

Rise, Griddle & Glory: A Cheeseburger Day Tribute from Branding & Buzzing Today is National Cheeseburger Day — a time to celebrate sizzle, cheese melt, juicy patties, and all the ways we’ve helped clients make burgers more than just food: making them culture, conversation, and craveable...