blog Archives - Branding & Buzzing

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16 Oct Meta Replaces “Impressions” with “Views” — What It Means for Your Brand Metrics

Posted at 14:18h in blog

As Meta continues to evolve its analytics and unify performance tracking across Facebook and Instagram, a key update is now rolling out: “Impressions” are being replaced with “Views.” This change aligns Facebook with Instagram’s existing terminology and reflects Meta’s ongoing move toward simplifying performance metrics for...

01 Oct Part-Time Ad Specialist (Training Included)

Posted at 09:47h in blog

Part-Time Ad Specialist (Training Included) Branding & Buzzing is looking for a part-time Ad Specialist who’s interested in learning the ins and outs of digital advertising. We’ll start you off with Meta Ads training — the first part is about 20–30 hours of online learning. After that,...

17 Sep National Cheese Burger Day Canada

Posted at 20:50h in blog

Rise, Griddle & Glory: A Cheeseburger Day Tribute from Branding & Buzzing Today is National Cheeseburger Day — a time to celebrate sizzle, cheese melt, juicy patties, and all the ways we’ve helped clients make burgers more than just food: making them culture, conversation, and craveable...

12 Aug Case Study: Nanak Foods Rasmalai Street Video Campaign

Posted at 11:56h in blog

Case Study: Nanak Foods – Rasmalai Street Video Campaign Objective Nanak Foods wanted to create buzz for their No Added Sugar Rasmalai using real people, real reactions, and a real Toronto street backdrop. The goal was to capture authentic, unpolished moments that would connect with viewers on...

09 Aug 20 MOVES to Win on Instagram

Posted at 16:59h in blog

20 MOVES to Win on Instagram Your Guide to Showing Up, Standing Out and Scaling Up [pdf-embedder url="https://brandingandbuzzing.com/wp-content/uploads/2025/08/20-Moves-to-Win-on-Instagram_Branding-Buzzing-.pdf" title="20 Moves to Win on Instagram_Branding & Buzzing"]...

06 Aug Instagram Just Dropped New Features. Here’s What You Need to Know (and Why You Should Care)

Posted at 12:04h in blog

Another week, another Instagram update — but this one’s actually worth your time. Instagram just rolled out a set of new tools that are all about making the app feel more social again. Think: more interaction, more discovery, and more ways for your content to be...

21 Jul We’re Hiring: Digital Ad Specialist (Mid-Level)

Posted at 12:31h in blog

We're Hiring: Digital Ad Specialist (Mid-Level) At Branding & Buzzing, we live and breathe food and beverage marketing—and we’re growing. We’re looking for a mid-level Digital Ad Specialist to join our team and help us drive campaign performance across our client roster of amazing brands. This is...

08 Jul Here’s how to get your Facebook Pixel code step-by-step

Posted at 16:38h in blog

Here’s how to get your Facebook Pixel code step-by-step: ✅ Step 1: Go to Meta Events Manager Log into your Facebook (Meta) Business Manager account. Go to Meta Events Manager. ✅ Step 2: Create a Pixel Click the “Connect Data Sources” button. Choose “Web” and click “Connect”. ...