What Leon’s Bagels NYC Gets Right About Lifestyle-Led Food Branding By Sean Beckingham, Branding & Buzzing I recently went down a rabbit hole on the Instagram account for Leon’s Bagels NYC, and it’s one of the best examples I’ve seen of a food brand fully understanding who...
If you’re not paying attention to the mini-drama trend on TikTok, you’re missing one of the most powerful content formats of the moment. Popularized in China, mini-dramas take full-length storylines and break them into bite-sized episodes built for vertical viewing. Think soap opera tension meets Hallmark-style...
Social Media Manager vs. Social Media Marketer: Why the Difference Matters for Your Brand Author: Sean Beckingham, Branding & Buzzing If you are confused between a social media manager and a social media marketer. You are not alone The truth? They are not the same role. And if you’re...
Branding & Buzzing Casting Call: Food Review Creators Wanted We’re casting real people with real personality to create fun, chaotic, low-fi reviews for an upcoming food brand campaign. Think unpolished, candid, funny, aesthetic in an ugly-on-purpose way — the exact style trending right now on TikTok...
Authored by Sean Beckingham, Partner at Branding & Buzzing Every few months, another headline drops claiming that alcohol consumption is “down,” that the industry is “in trouble,” or that Gen Z has stopped drinking entirely. And sure — some numbers show a dip. But the conversations...
🍟 Canada’s Hottest Fast-Food Drama? The Great French Fry Container Conspiracy by Sean Beckingham with AI assist If you’ve been anywhere near the internet this week, you’ve likely seen it:The Rumour™ that McDonald’s puts almost the same amount of fries in every container size.Small, medium, large — apparently...
Walk into a newly opened restaurant, scroll through a food brand’s Instagram, or browse new kitchen appliances and one thing is clear:colour is quietly disappearing. Beige walls. Off-white tiles. Stone countertops. Cream espresso machines. Neutral menus. Muted packaging. Pantone’s recent choice of Cloud Dancer — a soft...
For our agency, Terroir Symposium has never just been another industry event. It has been one of the most important gathering points for Canada’s food and hospitality community — a place where ideas, chefs, producers and marketers cross paths in 2014 it simply did not...
