Authored by Sean Beckingham, Partner at Branding & Buzzing Every few months, another headline drops claiming that alcohol consumption is “down,” that the industry is “in trouble,” or that Gen Z has stopped drinking entirely. And sure — some numbers show a dip. But the conversations...
🍟 Canada’s Hottest Fast-Food Drama? The Great French Fry Container Conspiracy by Sean Beckingham with AI assist If you’ve been anywhere near the internet this week, you’ve likely seen it:The Rumour™ that McDonald’s puts almost the same amount of fries in every container size.Small, medium, large — apparently...
Walk into a newly opened restaurant, scroll through a food brand’s Instagram, or browse new kitchen appliances and one thing is clear:colour is quietly disappearing. Beige walls. Off-white tiles. Stone countertops. Cream espresso machines. Neutral menus. Muted packaging. Pantone’s recent choice of Cloud Dancer — a soft...
For our agency, Terroir Symposium has never just been another industry event. It has been one of the most important gathering points for Canada’s food and hospitality community — a place where ideas, chefs, producers and marketers cross paths in 2014 it simply did not...
OPEN CASTING CALL Food Photography Creatives – We are seeking an experienced food photography creative team to produce a set of recipe-based images for the launch of a new egg brand. This is an opportunity for photographers and production teams who specialize in packaged food, recipe development,...
Why Terroir Symposium Mattered to Our Agency For Branding & Buzzing, the Terroir Symposium was never “just another conference.” It was one of the most important gathering points in the Canadian food and hospitality calendar—where chefs, farmers, producers, writers, marketers, and industry veterans came together to...
Schmuck is a New York–based cocktail bar known for its creative drinks, playful irreverence, and a team that doesn’t take itself too seriously but some how taking hospitality very seriously. Led by industry veterans, As a strategy Schmuck blends high-end cocktail culture with humour, personality,...
By Sean Beckingham I actually love the holidays. Tradition, nostalgia and doing good are some of my favourite things. One of the most classic Canadian holiday traditions is the Advent Calendar. Every December, they show up again.Sometimes they’re wildly creative. Sometimes they’re nostalgic chocolate throwbacks. Sometimes… they’re very boozy. Advent...
