22 Nov ADVERSITY TRUTH HOOKS
Posted at 20:25h
in blog
Your quick guide to ADVERSITY TRUTH HOOKS "You're not going to like this, but you need to hear it...
blog
20 Nov How We Helped Calvados Business France Build Buzz in Canada
Posted at 21:56h
in blog
Turning apple orchards, French heritage & great cocktails into a multi-year Canadian success story. When Calvados Business France asked us to help grow awareness in Canada, we knew exactly where to start: with creators, chefs, and stories that make people feel something. Because Calvados isn’t just...
06 Nov AI-Discoverable Metadata: What It Is, Why It Matters, and How Brands Should Use It
Posted at 12:43h
in blog
AI-Discoverable Metadata: What It Is, Why It Matters, and How Brands Should Use It As search evolves beyond keywords and into a world driven by generative AI discovery, brands are entering a new era of visibility. No longer is it enough to “rank” on Google alone....
16 Oct Meta Replaces “Impressions” with “Views” — What It Means for Your Brand Metrics
Posted at 14:18h
in blog
Meta Replaces “Impressions” with “Views” — What It Means for Your Brand Metrics As Meta continues to evolve its analytics and unify performance tracking across Facebook and Instagram, a key update is now rolling out: “Impressions” are being replaced with “Views.” This change aligns Facebook with Instagram’s...
01 Oct Part-Time Ad Specialist (Training Included)
Posted at 09:47h
in blog
Part-Time Ad Specialist (Training Included) Branding & Buzzing is looking for a part-time Ad Specialist who’s interested in learning the ins and outs of digital advertising. We’ll start you off with Meta Ads training — the first part is about 20–30 hours of online learning. After that,...
17 Sep National Cheese Burger Day Canada
Posted at 20:50h
in blog
Rise, Griddle & Glory: A Cheeseburger Day Tribute from Branding & Buzzing Today is National Cheeseburger Day — a time to celebrate sizzle, cheese melt, juicy patties, and all the ways we’ve helped clients make burgers more than just food: making them culture, conversation, and craveable...
12 Aug Case Study: Nanak Foods Rasmalai Street Video Campaign
Posted at 11:56h
in blog
Case Study: Nanak Foods – Rasmalai Street Video Campaign Objective Nanak Foods wanted to create buzz for their No Added Sugar Rasmalai using real people, real reactions, and a real Toronto street backdrop. The goal was to capture authentic, unpolished moments that would connect with viewers on...
09 Aug 20 MOVES to Win on Instagram
Posted at 16:59h
in blog
20 MOVES to Win on Instagram Your Guide to Showing Up, Standing Out and Scaling Up [pdf-embedder url="https://brandingandbuzzing.com/wp-content/uploads/2025/08/20-Moves-to-Win-on-Instagram_Branding-Buzzing-.pdf" title="20 Moves to Win on Instagram_Branding & Buzzing"]...