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Pizza, the universal comfort food, has been captivating taste buds worldwide for centuries. Its versatile nature allows for countless variations, but one topping stands out among the rest, sparking debates and heated discussions: pineapple. Loved by some and reviled by others, pineapple pizza has carved...

In recent years, "media responsibility" has emerged as a critical focus for food businesses and brands in Canada. This concept intertwines with essential topics such as safety and expression, diversity, equity and inclusion, privacy, transparency, sustainability, and responsible business practices. The food marketing industry is...

When it comes to marketing, great storytelling is essential to connecting with customers. Consumers nowadays are smarter and they know whether brands are genuinely making an effort to build relationships with them. Sharing compelling stories and messages strengthens your brand’s relationship with your target audience. Here...

  In the world of content creation, there's a vast ocean of possibilities when it comes to reaching your target audience. From blog posts and videos to social media updates and more, there's no shortage of platforms to share your message. However, one medium that's been...