(TOM) refers to customers from Toronto, Ottawa, and Montreal—key urban centers with shared characteristics and preferences. These TOM customers typically travel 2-4 hours to reach destinations like the Bay of Quinte, Belleville, Brighton, and Kingston, often by car or train. They are drawn to unique culinary and cultural experiences that offer a refreshing escape from urban life. Understanding and targeting the TOM market is crucial for these areas, as these visitors value authenticity, local flavors, and the opportunity to explore new, picturesque locations. Embracing the TOM market is a strategic move toward sustainable growth and increased tourism for the Bay of Quinte and surrounding areas.