Bringing Comedy to the Table with 3 Stooges Poutine

At Branding & Buzzing, we thrive on discovering what makes a brand truly unique—and then amplifying it in a way that resonates with its audience. One of our recent projects, working with 3 Stooges Poutine, took this ethos to a whole new level.

The Challenge

3 Stooges Poutine wasn’t just another poutinerie—it was an experience, a place that celebrated fun, flavor, and, of course, the love of a good laugh. They wanted their brand to stand out in a market saturated with classic and gourmet poutine shops. Our job? To tap into their essence and bring it to life in a way that would delight customers and keep them coming back.

The Brand Card Exercise

We kicked things off with our tried-and-true Brand Card exercise—a collaborative workshop designed to uncover a brand’s personality. For 3 Stooges Poutine, it became clear: their brand was all about comedy. With a name inspired by the legendary slapstick trio, the poutine joint needed a playful identity to match.

From there, we envisioned their branding as a nod to the golden age of cartoons. What better way to bring humor to life than through bold, nostalgic visuals?

Hanna-Barbera Style Illustrations

We partnered with our talent illustrator, Midnight Oil, to transform the three founders into cartoon characters styled after the iconic Hanna-Barbera animation. Think The Flintstones meets Scooby-Doo, but with an extra dollop of gravy. These quirky caricatures became the cornerstone of the brand, appearing across packaging, menus, and in-store signage.

The visuals didn’t just look amazing—they told a story. Customers instantly understood that 3 Stooges Poutine wasn’t just serving up fries, curds, and gravy; they were dishing out a good time.

The Results

The new branding hit all the right notes:

• Increased foot traffic: Locals couldn’t resist checking out the place with the hilarious cartoon trio.
• Stronger customer connection: Guests shared pictures of the quirky designs online, turning 3 Stooges Poutine into a social media sensation.
• Brand loyalty: The fun factor kept customers coming back, not just for the food but for the vibe.

Why It Worked

Humor is universal—it breaks barriers and creates memorable experiences. By leaning into comedy and embracing a distinct, playful aesthetic, we helped 3 Stooges Poutine carve out a niche that felt authentic and approachable.

If your brand has a story waiting to be told—or a vibe waiting to be found—let’s talk. Whether it’s through character-driven visuals, immersive storytelling, or just good old-fashioned branding magic, we’ll bring it to life.

Hungry for more? Check out our other branding success stories and see how we can take your business to the next level.

 

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