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A Note from Sean Beckingham From time to time, you’ll see personal posts from me here on the Branding & Buzzing blog. These entries don’t always reflect what’s currently happening at the agency — sometimes they’re about my travels, memories from the past, or just things...

BE A TFOB TESTIMONIAL TALKER Hey everyone! We’re celebrating 29 amazing seasons of the Toronto Festival of Beer - and guess what? We want you to help us tell the world. This year, Beerfest is throwing the ultimate Birthday Bash because, let’s be real, you only turn...

📢 CASTING CALL: UGC Content Creator (Behind the Camera) 📍 Location: Toronto (local applicants only)📆 Shoot Date: Half-day during last week of May 2025💰 Paid gig — rate to be discussed based on experience📩 Apply by: May 15th 2025 🎬 CAMPAIGN: TFOB – POV POUR We’re creating a...

LETTER FROM THE PARTNERS Sean Beckingham and Marian Staresinic     Welcome to our close-knit team! We take pride in our deliberate boutique agency of 14+ years, a choice driven by our passion for genuine connections. As agency partners, we genuinely appreciate and enjoy working directly with clients, selecting...

Swalty (ˈswɔl-ti) adjective A flavor profile that combines sweet and salty elements in a single dish or snack.Example: "The chocolate-covered pretzels had the perfect swalty balance." A culinary trend that enhances taste by blending sugary and savory flavors, creating a satisfying contrast.Example: "Salted caramel ice...

What Is a Mukbang and Should I Use It for Food Marketing? In the ever-evolving world of food marketing, trends come and go, but some stick around long enough to become powerful tools for brands. One such trend is the Mukbang—a unique video format that has...