Understanding the Gen Z Shift: Why Low ABV is the New Standard in Canadian Alcohol Marketing At Branding & Buzzing, we work at the intersection of cultural insight and strategic execution for the alcohol industry. As specialists in the space, we are seeing a significant shift...
How Wine Brands Can Use Social Media to Engage the Next Generation of Collectors (and Why Hiring a Beverage Marketing Agency Matters) If you're a wine brand still treating social media as an afterthought, it’s time to rethink your strategy. The next generation of wine collectors—especially...
A Note from Sean Beckingham From time to time, you’ll see personal posts from me here on the Branding & Buzzing blog. These entries don’t always reflect what’s currently happening at the agency — sometimes they’re about my travels, memories from the past, or just things...
We’re Always Learning—So Your Content Always Performs At Branding & Buzzing, part of what you pay for when you work with us isn't just our execution—it's our curiosity. Our agency fees go beyond day-to-day campaign work; they include continuous learning and platform exploration, so we’re always...
BE A TFOB TESTIMONIAL TALKER Hey everyone! We’re celebrating 29 amazing seasons of the Toronto Festival of Beer - and guess what? We want you to help us tell the world. This year, Beerfest is throwing the ultimate Birthday Bash because, let’s be real, you only turn...
📢 CASTING CALL: UGC Content Creator (Behind the Camera) 📍 Location: Toronto (local applicants only)📆 Shoot Date: Half-day during last week of May 2025💰 Paid gig — rate to be discussed based on experience📩 Apply by: May 15th 2025 🎬 CAMPAIGN: TFOB – POV POUR We’re creating a...
LETTER FROM THE PARTNERS Sean Beckingham and Marian Staresinic Welcome to our close-knit team! We take pride in our deliberate boutique agency of 14+ years, a choice driven by our passion for genuine connections. As agency partners, we genuinely appreciate and enjoy working directly with clients, selecting...
Swalty (ˈswɔl-ti) adjective A flavor profile that combines sweet and salty elements in a single dish or snack.Example: "The chocolate-covered pretzels had the perfect swalty balance." A culinary trend that enhances taste by blending sugary and savory flavors, creating a satisfying contrast.Example: "Salted caramel ice...
