When food brands change their packaging, they usually communicate it clearly and strategically to avoid confusion and maintain trust. Here are the most common ways they tell their customers:
1. On-Pack Messaging
- “New Look, Same Great Taste” – a common phrase printed directly on the new packaging to reassure customers.
- Sometimes brands use stickers or callouts to point out the change.
2. Social Media Posts
- Brands create side-by-side image posts showing old vs. new packaging.
- Posts often explain the reason for the change (e.g., sustainability, rebranding, easier-to-read labels).
- They engage fans by asking, “What do you think of our new look?”
3. Email Newsletters
- Loyal customers on their email list get a heads-up about the update, sometimes with a behind-the-scenes look or an explanation of why.
4. Website or Blog Announcement
- A short article or landing page walks through the change—especially if it’s part of a bigger brand refresh or commitment (like eco-friendly packaging).
5. In-Store Signage
- Shelf tags or signs next to the product in grocery stores alert customers to the updated look so they don’t think the product has disappeared.
6. Press Releases & Trade Media
- For larger rebrands, brands often use press releases and industry articles to explain the shift and its goals.
7. Influencer/Creator Partnerships
- Influencers show off the new look in an authentic way, especially if the brand wants to build buzz.