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This powerful tool turned 5 years old in 2023 and with over 500M daily users it is a tool worth considering. Google Lens in the Google app can help you explore the world around you, it uses your phone's camera to search what you see...

How Canola Eat Well Helped Dietitians Embrace Canola Oil At Branding & Buzzing, we're passionate about creating memorable experiences for our clients, and our 6 years of representation with Canola Eat Well was no exception. This project was a blend of education, engagement, and community building,...

Copywriter - Contract Position As the Copywriter, you will craft copy/content for Agency clients and internal tasks as assigned by Agency partners. The role at times will be supported by the Agency’s strategic external copywriting director. The copywriter will be responsible for maintaining the tone and...

Social Media Manager Position Accountabilities Lead and manage Client account social media platforms that includes Organic and Paid, Influencer Marketing and Content Creation. The Social Media Manager will collaborate with Marketing Coordinator, Content Manager Copywriter and/or Graphic Designer for the successful execution of Client deliverables. Community Management...

There are lots of advertising options out there, even on a single platform; but are they an experience for those looking at it? Enter Facebook's Instant Experience, a dynamic creative advertisement add-on seen at the tap of a mouse or mobile finger.
While its videos may be short, introducing and involving your brand in the world of TikTok has the potential to see long-term benefits, especially brand awareness, exposure and sharing of promotional and/or evergreen content.

Does It Come in Pink? How We Transformed Bonneo into Sparkel By Sean Beckingham Sometimes, a product is great, but the branding? Not so much. That was exactly the case when Bonneo came to us. Their sparkling water machine was designed by scientists—not marketers—and while the tech...

As seasoned marketers, Sean Beckingham and Marian Staresinic know the power of collaboration. So, when two of their foodservice clients approached them about helping Canada’s struggling restaurant industry during COVID-19, the duo immediately got on board.