Gallery: Recipe Creation with Bonne Maman
Over the course of 2020, 10 influencers created new recipes and resulting imagery using Bonne Maman Intense Fruit Spread products.
19 January, 2021
Blog
Five 2021 Social Marketing Trends to Know (& Which Ones We’ve Already Successfully Launched!)
2020 was certainly a year of change, and being a part of the foodservice industry and social marketing space had been no exception.
22 December, 2020
Facebook Holiday Marketing Guide: Celebrating with Authenticity, Affordability and Action
Before, during and after the holiday season, it's not just good products and great prices that have and keep the consumers coming to your checkout. There are three words to always keep in mind and they all start with "A."
16 December, 2020
Facebook Holiday Marketing Guide: Sales Event in the Works? They’re Already Sold
Everyone loves a sale, but these statistics for 2020 will show they aren't just loved, they're needed.
09 December, 2020
Facebook Holiday Marketing Guide: Turning Disruption into Discovery
It's no secret that this season has seen a lot of disruption in routines, holiday traditions and shopping habits; but it doesn't have to degrade your business brackets.
03 December, 2020
Facebook Holiday Marketing Guide: How Consumers are Gifting in a Pandemic
In this 5-part Facebook Holiday Marketing Guide series, we will provide you with a stats-backed map for your business to successfully navigate proper approaches to advertising and e-commerce during this greatly changed holiday season.
25 November, 2020
Facebook Holiday Marketing Guide: What 2020 Shopping Habits Mean For Your Brand
'tis the season for online shopping and in this series, we're going to help you identify key must-dos for optimal audience reach, KPIs and conversions.
18 November, 2020
Jarritos & Amigos Celebrate Day of the Dead Online
A holiday honouring and celebrating our dearly departed, Day of the Dead has been a staple tradition for not only Jarritos Canada, but also its #SuperGood followers.
11 November, 2020
Now Hiring: Ad Specialist (Toronto/Remote)
Do you have a passion for social media marketing and a longtime love of food and beverage?
02 November, 2020
Branding & Buzzing’s Insta-Decade at a Glance
#DYK October marks 10 years of Instagram!
26 October, 2020
Unboxing Italy with Chef Craig Harding & S. Pellegrino
In an online culinary experience with an extra tasty at home add-on, La Palma Celebrity Chef Craig Harding, S. Pellegrino and Sobrii brought foodies and cocktail fans from across Canada together, and the results were Italy Unboxed.
22 October, 2020
Our Nation’s Farmers; A Conversation on Canadian Foodservice’s Essential Friends with Ellen Pruden
For over 5 years, Branding & Buzzing has been proud to work with Manitoba's own Ellen Pruden, Canadian canola grower and director of Canola Eat Well.
09 October, 2020
Should Your Brand Launch a Giveaway on Instagram?
Looking at a person, brand or influencer’s profile, you’ve likely noticed that giveaway posts can be a lightning rod for likes, comments and shares on Instagram, and what business wouldn’t want a piece of that engagement pie?
28 September, 2020
Club House for Chefs, Support Fund Revive London, Ontario Food Scene
A major product staple in restaurant kitchens across the country, London, Ontario based-spice & seasoning brand Club House For Chefs has had a consistent presence complete with a voice of support for operators and the Canadian foodservice community throughout the COVID-19 pandemic.
03 September, 2020
Eggcellent Hacks: A Virtual Event with Conestoga Farms
Traditional Conestoga Farms workshops would have seen guests, egg cartons and our host gather at a lively kitchen-style venue in person. Instead, we were able to recreate the same eggciting magic through the power of digital platforms.
21 August, 2020
State of the Foodservice Industry: Navigating Pandemics & Products with Vince DiMaria
As the Division President (Eastern Canada) of Affinity Group Canada, Vince DiMaria oversees the development and upkeep of business relationships and strategical executions between distributors, manufacturers and restaurateurs in the Canadian foodservice industry.
21 August, 2020
Popular Instagram Trends of 2020 (& How We Utilize Them)
The world may have slowed down for a while but each month we kept our brands buzzing.
05 August, 2020
Mix (& Mingle) with your Markets, Host a Virtual Distillery Tour
Our client Distilled Spirits Council of the United States invited industry influencers, distributors and hospitality members to an enhanced distillery experience with Asheville, North Carolina’s Chemist Spirits, but online!
02 July, 2020
Taking Brand Creativity to Virtual Heights with Bonne Maman
Teaming up with client Bonne Maman, our team harnessed the social engaging power of Facebook Live and IGTV alongside three industry influencers to get our target audiences crafting in different ways with Bonne Maman jam and their signature jars.
13 May, 2020
The Art of the Virtual Whiskey Tasting
Just because venues are closed doesn't mean your audience needs to wait for their next tasting experience.
11 May, 2020
What You Need to Know from The State of Influencer Marketing 2020
The State of Influencer Marketing was a virtual roundtable hosted in Spring 2020 after the COVID-19 pandemic caused a shutdown of industries across Canada, putting many brand-creator programs to an immediate, unpredictable halt.
24 April, 2020
Make Every Wednesday Canada #TakeoutDay
After one last in-office day together on Friday the 13th, our team gathered some of their belongings just in case, not knowing what the weekend or coming business days would bring.
13 April, 2020
How to Host a Virtual Party for your Brand
With physical distancing bringing people virtually closer, what better time to pivot your brand's unique experiences by bringing your desired guest list together for an evening of on-brand fun and informative communication from the comfort of their own homes. Here's how.
27 March, 2020
How To Boost Influencer Marketing Results Through Branded Content Ads
Today more than ever, brands are dedicating large portions of their marketing dollars on influencer marketing, and it’s increasing every year.
24 March, 2020
Brand Marketing Pandemic Practices: 12 Rules to Follow
We are in the midst of constant change and unpredictability, and marketers are having to take already planned out strategies and start almost completely over.
23 March, 2020