Video has become an increasingly popular and effective tool for marketing for a variety of reasons. Here are some video tips that will take your restaurant marketing to the next level
The Basics
- Hold your phone steady: One of the most important things to keep in mind when shooting video with your phone is to keep the camera steady. Shaky footage can be distracting and difficult to watch. Try to hold your phone with both hands, keeping your arms close to your body to reduce shake. If possible, consider using a tripod or stabilizer to keep the camera steady.
- Use natural light: Good lighting is crucial for any type of video. When shooting with your phone, try to use natural light as much as possible. Find a location with plenty of light or consider shooting outside during the day. Avoid using your phone’s flash unless absolutely necessary, as it can create harsh shadows and overexpose your footage.
- Adjust focus and exposure: Your phone’s camera likely has a feature that allows you to adjust the focus and exposure of your footage. Use this feature to ensure that your subject is in focus and that the exposure is appropriate for the lighting conditions. Simply tap on the subject you want to focus on, and adjust the exposure by sliding your finger up or down on the screen.
- Use the right resolution and frame rate: Most phone cameras allow you to adjust the resolution and frame rate of your footage. If you’re shooting for social media or online sharing, a resolution of 1080p is typically sufficient. However, if you’re shooting for a professional project or want the flexibility to crop or zoom in later, consider shooting in 4K. Adjust the frame rate based on the look you want to achieve – for example, a higher frame rate can create a smoother look, while a lower frame rate can create a more cinematic feel.
- Plan your shots: Finally, take the time to plan your shots before you start filming. Think about the story you want to tell and the shots you need to get to tell that story effectively. Consider different camera angles, movements, and compositions that will add interest and variety to your footage. Taking a little time to plan can make a big difference in the quality of your final video.
Tools that won’t break the bank to make your videos look professional.
The Gimbal
A gimbal is a device that is used to stabilize a camera during video recording. It is designed to keep the camera steady and level, even when the person holding it is moving or walking. Here are a few reasons why using a gimbal when shooting video content can be beneficial:
- Smooth footage: A gimbal can help create smooth and stable footage, even when the camera is in motion. This can make your videos look more professional and polished.
- Better quality: When you use a gimbal, you can eliminate shaky footage and achieve a higher level of precision and stability. This can result in better overall video quality and reduce the need for extensive post-production stabilization.
- Creative freedom: Using a gimbal allows you to move the camera in creative ways and capture more dynamic shots. You can pan, tilt, and rotate the camera in ways that would be difficult to achieve without a stabilizer, giving you more creative freedom when shooting.
- Versatility: Gimbals are useful for a wide range of video projects, from documentary and travel videos to music videos and short films. They can be used with a variety of cameras and lenses, making them a versatile tool in any filmmaker’s arsenal.
Overhead Tripod & Stand
Overhead stands and tripods are commonly used in video production for a few different reasons:
- Stability: An overhead stand or tripod can help keep the camera steady during filming, reducing the risk of shaky footage. This is especially important if you’re shooting in low light or with a longer lens, which can make camera shake more noticeable.
- Consistency: If you need to shoot a scene multiple times, using an overhead stand or tripod can help you keep the camera in the same position each time, making it easier to match shots in post-production.
- Flexibility: Overhead stands and tripods allow you to position the camera in a variety of different angles and heights, giving you more creative control over your shots. For example, you can use an overhead stand to shoot top-down footage of a product or cooking tutorial, or use a tripod to capture stable footage of a moving subject.