Meta is always changing. As a food company, your primary focus should be on cooking up recipes, not getting lost in the ever-evolving world of AI ads. However, the landscape demands a strong online presence, and that's where a ‘seasoned’ (pun intended) food marketing agency...
In recent years, "media responsibility" has emerged as a critical focus for food businesses and brands in Canada. This concept intertwines with essential topics such as safety and expression, diversity, equity and inclusion, privacy, transparency, sustainability, and responsible business practices. The food marketing industry is...
When it comes to marketing, great storytelling is essential to connecting with customers. Consumers nowadays are smarter and they know whether brands are genuinely making an effort to build relationships with them. Sharing compelling stories and messages strengthens your brand’s relationship with your target audience. Here...
In the world of content creation, there's a vast ocean of possibilities when it comes to reaching your target audience. From blog posts and videos to social media updates and more, there's no shortage of platforms to share your message. However, one medium that's been...
As the Canadian agency for the Distilled Spirits Council of the USA, it's our passion and privilege to promote American whiskeys to Canadians. Most of our agency friends know that the partners at Branding & Buzzing love traveling to the USA to experience firsthand the...
In the realm of branding, your brand's personality is what sets you apart from the crowd, creating a lasting impression in the minds of your audience. It's the essence of who you are as a brand, influencing how people perceive and connect with you. Whether...
[caption id="attachment_13810" align="aligncenter" width="626"] Young tiktoker recording videos at home, she is using a smartphone and a ring light[/caption] TikTok is at it again, breaking new ground and reshaping the digital advertising landscape. In a recent company announcement, the social media giant unveiled an exciting feature...
FOR IMMEDIATE RELEASE **Branding & Buzzing Embarks on U.S. Venture: Announces Expansion with New Florida Office** Toronto, Canada – [September 1st 2023] Leading marketing agency Branding & Buzzing is thrilled to announce its strategic expansion into the United States with the opening of its first American outpost. Specializing...
Objective: Generating Excitement through a Community of Food Enthusiasts Harnessing the power of a community of culinary, our aim was to cultivate an online buzz. Within this network, innovative content creators and skilled recipe artisans propelled Le Grec to new heights through the captivating platforms of...
10 Steps to Becoming a Foodie Influencer in Canada In today's digital age, where social media platforms provide a powerful stage for personal branding, becoming a foodie influencer offers an exciting way to share your culinary passion and expertise. From exploring diverse cuisines to creating mouthwatering...
An exciting development for food marketers and social media enthusiasts, Threads, Meta's answer to the platform X (previously known as Twitter), is set to unveil its long-awaited web version this week, as reported by The Wall Street Journal. The absence of a web version had...
In today's competitive landscape, businesses that prioritize customer-centric strategies are flourishing by leveraging data to tailor messages to precise audiences at optimal moments. This evolution in data utilization demands a solid foundation for data strategy. Enter the Conversions API—a transformative tool designed to establish a direct...
The partners at the agency, along with their colleagues and friends, have been abuzz and chatty by the rollout of Bill C-18. This legislative development has not only ignited some wild discussions but also sparked engaging debates and led to exploring intriguing rabbit holes. Lets...
In the competitive landscape of the restaurant industry, visual appeal plays a crucial role in attracting customers and setting your establishment apart. One of the most effective ways to enhance your restaurant's image is through high-quality photography and engaging videos that showcase your culinary creations....
At our digital marketing agency, we've reached a significant milestone - completing our 500th influencer marketing campaign! It's been an incredible journey, and we're excited to share our success story with you. In today's digital landscape, influencer marketing has evolved from an optional tactic to...
Welcome to our six-part series where we will explore the numerous ways you can leverage Meta Partnership Ads to enhance your business. Nowadays, our food and beverage clients typically allocate a marketing budget ranging from 5% to 12% of their revenue. If you're a newer...
In today's digital age, mastering the intricacies of advertising on platforms like Facebook and Instagram is crucial for individuals and businesses alike. Meta Blueprint offers a comprehensive skills and training program that equips you with the knowledge and expertise to excel in this dynamic landscape....
At Branding & Buzzing, we love to stay on top of the latest trends and innovations in the digital world. In June, we challenged our team members to pick an app and try it out for the month. Marian Staresinic, one of our agency partners,...
Threads vs Twitter As Twitter finds itself facing challenges, there is growing curiosity about whether Threads is poised to emerge as the next dominant player in the realm of micro sharing. With its unique features and potential for facilitating real-time conversations, Threads has garnered attention as...
At our agency, we're obsessed with that exhilarating moment when our clients' food takes the internet by storm. Imagine gaining street cred without spending a dime – it's the ultimate victory! Join us as we spill the beans on how to use TikToks reshare feature...
In today's digital age, social media platforms have become a significant driver of marketing strategies. Facebook, being one of the most popular platforms, offers a wide range of advertising tools and features to help businesses effectively reach their target audience. However, navigating through the various...
"Discover it with TikTok, Instagram, and other social media platforms." Once upon a time, "Google it" was the go-to phrase for searching anything online. Just like "coke" became synonymous with soda pop, Google became the brand name associated with the entire act of searching. However, the...
👋 Let's dispel the common misconception surrounding daily social media posting. Explore these four compelling reasons advocating for a more strategic and impactful approach: Prioritize Quality Over Quantity: Your audience craves quality content. Shift your focus from daily posts to crafting impactful content that truly resonates. Remember,...
[caption id="attachment_13712" align="aligncenter" width="300"] Social Media Marketing[/caption] Ads play a crucial role in the digital marketing strategy for promoting food products. While organic content used to dominate the landscape in 2015, Facebook launched its ad system. Since then there has been a gradual shift towards allocating...
Video has become an increasingly popular and effective tool for marketing for a variety of reasons. Here are some video tips that will take your restaurant marketing to the next level The Basics Hold your phone steady: One of the most important things to keep in...
