Unveiling the Repost Features: TikTok vs Instagram – What Sets Them Apart?

Unveiling the Repost Features: TikTok vs Instagram – What Sets Them Apart?

At our agency, we’re obsessed with that exhilarating moment when our clients’ food takes the internet by storm. Imagine gaining street cred without spending a dime – it’s the ultimate victory! Join us as we spill the beans on how to use TikToks reshare feature and Instagram stories 

Let’s explore the differences between TikTok and Instagram using the stories about Instagram’s repost feature and TikTok’s reshare feature.

TikTok’s reshare feature, commonly known as the repost button, provides users with the ability to share content with their followers. However, it offers more than just sharing; it can also enhance engagement and help grow your audience. Here’s a comprehensive guide on how to use the repost button effectively.

Essentially, TikTok’s repost feature allows you to quickly share any video you come across with your friends and followers. Unlike claiming ownership of the content by publishing it on your account, you are simply relaying it through your account to your followers. The original owner of the TikTok is still credited, but the reposted video becomes available to your followers on your page.

To repost on TikTok, follow these simple instructions:

1. Open TikTok.
2. Find the video you wish to repost.
3. Tap the share arrow located in the bottom right of the screen.
4. On the top row of icons, select the ‘Repost’ option.
5. As TikTok continues to introduce more shareable options, you can expect additional ways to engage with your favorite content creators.

Now, let’s consider Instagram’s approach:

To repost a post from your Instagram feed to your Story, follow these steps:

1. Under the post, you’ll see a paper airplane icon. Tap it.
2. On the next menu, choose the option to add the post to a new Story.
3. Customize your post by modifying the format, adding stickers, text, gifs, and other effects.

Want to know more about reels? Check our post to get you started

Although both TikTok and Instagram utilize the term “repost,” there are some notable differences between the two platforms. When reposting on TikTok, the video will not appear on your feed, unlike Instagram or Twitter. The reposted clips are only visible to users who follow you or whom you follow.

In terms of sharing content, reposting is generally considered the best approach on TikTok. Whether a video is hilarious or contains valuable information, reposting allows users to share it with all of their followers effectively.

One key difference between TikTok and Instagram lies like the content itself. TikTok allows longer video durations, making longer TikToks more common compared to longer Instagram Reels. This disparity stems from the distinct platform characteristics of each app.



TikTok’s repost feature and Instagram’s reshare feature offer different ways to share content.

TikTok focuses on quickly relaying videos to your followers without appearing on your feed

Instagram allows you to repost posts from your feed to your Story with added customization options.

TikTok’s support for longer videos sets it apart from Instagram’s video duration limitations.