Why My Instagram Doesn’t Matter (And Why That’s Okay) By Sean Beckingham, Partner of Branding & Buzzing As the owner of a marketing agency, people often expect my Instagram to be the epitome of a perfectly curated feed. They assume my profile should look like a Pinterest...
The Power of Influencer Marketing: How Our Campaign Delivered Big Results In today’s digital landscape, influencer marketing has become a cornerstone of effective brand promotion, blending authentic storytelling with strategic advertising to capture the attention of target audiences. At Branding & Buzzing, we recently launched an...
By Sean Beckingham, Branding & Buzzing agency partner In reflecting on my career as a magazine art director and my more recent experiences with media buying at Branding & Buzzing, one thing has become increasingly clear: the essence of advertorials has shifted, and not always for...
Reevaluating Marketing Investments: Optimizing for Success In today's dynamic market landscape, it's imperative to assess our marketing strategies not by the volume of our spending but by the effectiveness and allocation of our investments. Recent insights from industry leaders underscore the importance of strategic investment over...
The 1990s were an unforgettable decade filled with grunge music, baggy jeans, and the rise of the internet, but our kitchens were also undergoing their own revolution. While we rocked chokers and flannel shirts and tuned into "Friends" and "The Fresh Prince of Bel-Air," infomercials...
The Power of Customer Success Story Marketing: Showcasing FCC's Impact Through Video In today’s digital marketing landscape, storytelling has become one of the most powerful tools for engaging an audience. At Branding & Buzzing, we’ve taken this concept to the next level with Customer Success Story...
Top 5 Easiest Foods to Import into Canada: A Quick Guide If you're planning to import food into Canada, you're probably wondering which types of food are the easiest to bring across the border. While every food item must meet the Safe Food for Canadians Regulations...
A Toast to Woofers: Wine Tasting Event for Well-Off Old Folks We’re excited to announce an upcoming wine tasting event tailored specifically for a special community of Woofers – Well-Off Old Folks who know how to enjoy the finer things in life. This exclusive event is...
Bourbon Day Event Recap: A Celebration of American Whiskey with a Taste of Tennessee On Bourbon Day, we teamed up with our client, the Distilled Spirits Council of the USA, to host an unforgettable celebration of American whiskey culture in Canada. Held on June 14th, this...
Branding & Buzzing Partners with Memorial Market Place to Revitalize a Belleville Landmark At Branding & Buzzing, we’re thrilled to announce our latest project, the rebranding and relaunch of the iconic Memorial Market Place in Belleville’s downtown core. As a historic venue, the former Memorial Arena...
Creating Powerful Success Stories for FCC: A Turnkey Approach to Video Production At Branding & Buzzing, we love finding creative ways to make content creation seamless for our clients while delivering powerful results. Recently, we partnered with Farm Credit Canada (FCC) on a special project. Instead...
Understanding Woofers: Marketing to "Well Off Old Folks" As the population ages, a new demographic has emerged that brands must consider: Woofers, or "Well Off Old Folks." This group encompasses older adults who have both the financial resources and the desire to enjoy life to the...
(TOM) refers to customers from Toronto, Ottawa, and Montreal—key urban centers with shared characteristics and preferences. These TOM customers typically travel 2-4 hours to reach destinations like the Bay of Quinte, Belleville, Brighton, and Kingston, often by car or train. They are drawn to unique...
Navigating the World of Trade Associations: A Specialist’s Perspective At Branding & Buzzing, we've become specialists in working with trade associations, particularly in the food and beverage industry. The key to successful marketing in this space is understanding that you're often marketing a product, not a...
TikTok's Updated Alcohol Advertising Policy: A Game-Changer for Alcohol Sales and Marketing in Ontario In a significant move, TikTok has updated its alcohol advertising policy, creating new opportunities for alcohol brands to reach their audience on the platform. This update is especially crucial for brands operating...
Why Instagram’s Friend Map Feature is a Game-Changer for Food Marketing Campaigns Social media platforms are constantly evolving, and with each new feature, marketers have a fresh opportunity to engage their audience in innovative ways. One such feature is Instagram’s Friend Map, a new live location...
Navigating the Social Media Maze: The Challenges Agencies Face in Content Creation Sean Beckingham, Agency Partner When I first read the recent article about Instagram's new rectangular layout for the Posts tab, it got me thinking about the ever-evolving landscape of social media and the impact these...
Hiring :: Social Media Manager Are you a hands-on social media pro who can create content, manage campaigns and build community — all while staying on deadline and on brand? Do you love working with influencers and helping brands show up authentically online? Can you juggle...
A Year After Meta's Ban on Canadian News: My Take on the Impact and the Need for Resolution Sean Beckingham One year ago, the Canadian federal government had a significant dispute with Meta, resulting in the social media giant banning Canadian news from its platforms. As someone...
Ontario's Enhanced Support for Cattle Farmers: A Boon for Food Service Operators and Marketing Agencies The Ontario government recently announced increased support for cattle farmers, a move set to benefit both food service operators and marketing agencies. This initiative is poised to bolster the entire food...
Discover the Charm of Calvados: A Taste of Normandy with a Modern Twist Calvados, the apple or pear brandy from Normandy, France, is a hidden gem in the world of spirits. Renowned for its rich history, versatility, and distinctive flavor profile, this spirit has been enjoyed...
Establishing your RTB, KPIs, and ROI for Marketing plan and Strategy In marketing, it's essential to understand the basics that drive success. Three key elements are Reason to Believe (RTB), Key Performance Indicators (KPIs), and Return on Investment (ROI). These help in creating strong campaigns, measuring...
The Ultimate Guide for Food Brands Launching a Restaurant Campaign: The Power of Explainer Videos In today's fast-paced digital landscape, food brands launching a food service campaign must effectively capture the attention of busy restaurant owners and operators. One of the most impactful strategies is creating...
Experience Culinary Excellence at "Flame to Table" with Chef Matt Basile Date: Sunday, August 11th, 2024 Time: 5:30 pm Location: Sand & Pearl, 1705 County Rd 12, Prince Edward County, ON Tickets: $195 per person Purchase your tickets HERE. Branding & Buzzing is thrilled to present a one-of-a-kind culinary event, "Flame...
Maximizing Social Media for Food and Beverage Associations: A Strategic Approach In the dynamic world of food and beverage (F&B), the community thrives on both personal connections and digital interactions. Social media platforms, particularly Instagram, offer a unique opportunity to tell a category’s story, make friends,...
