Lightweight animation works well for Instagram Reels for several reasons: Engagement: Short, animated content captures attention quickly, making it perfect for the fast-paced nature of Instagram Reels. Engaging animations can boost viewer retention and interaction. Visual Appeal: Animations are visually stimulating and can convey messages...
Do I Need a Food Import License? A Guide for Importing Food into Canada When importing food into Canada, understanding the regulations is crucial for success. If you're asking, "Do I need a food import license?" the answer is likely yes. All food imported into Canada...
Sweet Success: Creating Stunning Content for La Rocca Cakes [video width="1080" height="1920" mp4="https://brandingandbuzzing.com/wp-content/uploads/2024/12/202412051944.mp4"][/video] At Branding & Buzzing, we specialize in bringing brands to life through dynamic content and strategic storytelling. One of our sweetest collaborations has been with La Rocca Creative Cakes, a renowned name in the...
In the fast-paced world of digital marketing, capturing attention quickly and effectively is crucial. This is where micro clips come into play—small, impactful content designed specifically for Instagram Stories and Reels. These snippets are often just a few seconds long but pack a punch in...
Influencer marketing leverages the reach and authenticity of social media influencers to promote brands and products. This approach is particularly effective in the food industry, where consumers seek relatable and trustworthy recommendations. Benefits of Influencer Marketing Increased Brand Awareness - Influencers can introduce your brand to new...
Stop Chasing the Wild Goose Too many modern marketers make the mistake of pinning their focus and attention on shiny vanity metrics followers, clicks, likes, impressions, and page views. Vanity metrics are indicators; don't ignore them, but don't confuse them for top-level goals. If you can't...
How Conestoga Farms Eggs Cracked the Code on Fresh, Local, and Premium Quality At Branding & Buzzing, we’ve spent years working with exceptional food and beverage brands that prioritize quality, sustainability, and innovation. One standout success story is Conestoga Farms Eggs, a premium egg brand trusted...
Mini Mics, Big Reactions: A Fun Way to Engage Customers When it comes to content campaigns, sometimes the simplest tools create the biggest impact. One of our favorite strategies? The mini mic challenge—asking customers to try a product and capture their real-time reactions. This approach works exceptionally...
Celebrating 10 Years of Excellence with Sprout Social: The Importance of Social Reporting As we proudly celebrate our 10-year milestone using Sprout Social, we want to take this opportunity to highlight why social reporting is crucial for your business and how it has helped us serve...
From Buffet to Banquet Mastering Video Marketing Recipes Make your videos as enticing as a buffet spread! In the world of video content, just serving up videos won’t fill your audience’s appetite. You've got to cook up something special to keep them coming back for seconds. Ben...
In today's digital age, visual content is king. For food brands, this means that creating eye-catching, mouth-watering videos is essential to stand out in a saturated market. Enter CapCut, a versatile and user-friendly video editing software that has quickly become a favorite among food brands....
Understanding the Millennial Mom As the marketing landscape continually evolves, it's essential to recognize and understand emerging demographic categories. One such group that deserves particular attention is the "Millennial Mom." These women, born between 1981 and 1996, are now raising Generation Alpha (children born from 2010...
Conestoga Farm Eggs seeks male and female models, ages 8-40 for a fun-filled video shoot in Prince Edward County! We are now casting 1 female, 1 male, and 2 children to shoot social media content to be used on digital platforms in Ontario only. Candidates must be...
Mastering the Art of Logo Design for Your Food Brand Creating a memorable and effective logo is crucial for any food brand. Your logo isn't just a pretty picture; it's a visual representation of your brand's identity and values. It needs to be versatile enough to...
Cross Canada Whiskey Tour Meet the Distillers Montreal Our recent Cross Canada Whiskey Tour for Cheers American Sprirts stopped down in Montreal for a "Meet the Distillers" event and was a resounding success, showcasing a curated selection of American whiskeys to a captivated audience. Hosted at the...
Caution Area (noun) Definition: Caution areas represent designated zones within the frame of visual content, meticulously curated to ensure the visibility and unobstructed presentation of vital brand elements. These areas serve as a proactive safeguard, preserving the integrity of content amidst the dynamic landscape of evolving...
Dear Content Creators, As we continue to innovate and create captivating content for our clients, it's crucial to keep in mind the finer details that can make all the difference in the success of our projects. One such detail that often goes unnoticed but plays a...
Picture this: the social media and content creation team at Branding & Buzzing together in the studio, brainstorming ideas to spice up their clients' Instagram feeds. As they chatted IRL, one of the team members dropped the latest bombshell: "Instagram is changing again, this time...
Understanding RTB, KPIs, and ROI in Marketing In the ever-evolving landscape of marketing, it is essential to understand the underlying principles that drive successful campaigns. Among these principles, Reason to Believe (RTB), Key Performance Indicators (KPIs), and Return on Investment (ROI) are paramount. These elements not...
Welcome to "Laptops Down, It's Cocktail Time" brought to you by Branding & Buzzing, where we celebrate the art of mixology and all things cocktail-related. As passionate cocktail fans, we invite you to visit our clients Cheers! American Spirits website for more cocktail inspiration to...
As enthusiasts of both cinema and bourbon, we at Branding & Buzzing have been working with the Distilled Spirits Council of the USA since 2019. We took a break to celebrate the intersection of film and American whiskey. Together as a team, we've curated a...
We at Branding and Buzzing are thrilled to announce our latest collaboration with East Lake Shores in Prince Edward County! As owners in this remarkable resort, we are doubly excited to embark on this journey together. East Lake Shores is not your typical getaway destination. Nestled...
At our food marketing agency, we're savoring the flavor of the influencer landscape, where over 100 million food enthusiasts globally are indulging in a digital feast, boasting followership of 10,000 strong or more across various social media platforms. With an estimated 1 billion worldwide identifying...
Once a product lands with a distributor or with a retailer, the clock is ticking. You’re dealing with name recognition in a sea of products, and competing against GIANTS. Not to mention listing fees, analytics, takebacks, and every other obstacle. You’ve invested time, energy, and a whole...
