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Hey friends! NEWS ALERT from our team at Branding and Buzzing: we're hitting the road for a 4-city tour across 3 different time zones. Our goal? To host awesome events highlighting American spirits who have never hit Canada and are looking for representation. Thanks to the...

In today's digital age, where consumers are inundated with advertisements and marketing messages from all angles, companies are constantly seeking innovative ways to cut through the noise and capture their audience's attention. One of the most potent tools in their arsenal? Artificial Intelligence (AI). AI is...

In a previous blog post, we delved into the significance of logos. Now, let's examine two distinct companies, each endeavoring to convey a similar message. Read more about logos   Similarities between the Associations: Craft Brewing Advocacy: Both companies are actively engaged in advocacy efforts to support and advance...

  In today's digital age, Snapchat isn't just a passing trend for teens—it's a dynamic platform where brands can authentically connect with younger audiences. At Branding & Buzzing, a leading Canadian food PR agency, we recognize the immense potential Snapchat offers for engaging food enthusiasts and...

Its no secret -video content is taking center stage. With its unparalleled ability to captivate audiences and drive engagement, it's no wonder that videos are rapidly becoming the go-to format for brands looking to make an impact in today's crowded online space. According to recent data...

Brands that prioritize consistent brand messaging and increased visibility with longer, more frequent exposure are emerging as industry leaders. This approach ensures that the brand's message resonates authentically and seamlessly integrates into its natural narrative. Research indicates that 29 percent of consumers perceive promotions as...

  In the ever-evolving landscape of food marketing, where should brands allocate their precious advertising dollars? The answer lies in understanding the shifting trends and consumer preferences that are shaping the industry. At Branding & Buzzing, we're here to guide you through the debate between paid...

  As pioneers in the field of influencer marketing, our agency has been at the forefront of this transformative industry since 2011. Back then, influencers were fondly referred to as "Tweeters" or "bloggers," reflecting the nascent stages of what has now evolved into a dynamic ecosystem...

LCBO 2023 Spirits Update Representing our spirits clientele, we participated in the Drinks Ontario webinar hosted by the LCBO, gaining valuable insights into spirit sales in Ontario. Excitingly, on page 6, we discovered that sales of American whiskey have seen a notable increase. For your convenience,...

In today's digital landscape, marketing agencies are increasingly turning to artificial intelligence (AI) to streamline processes, enhance creativity, and boost campaign performance. For food brands seeking to stay ahead of the curve, integrating AI into marketing strategies can offer significant advantages. However, it's crucial to...

Are you ready to whip up a deliciously effective food marketing plan for your company? Before you dive into the kitchen, it's essential to understand some key ingredients that will help you cook up success: RTB (Reason to Believe), KPIs (Key Performance Indicators), and ROI...

Thinking of spicing up your food brand’s marketing game? It’s time to grill those potential marketing agencies with some sizzling questions before taking the plunge. After all, finding the perfect match can be as satisfying as the first bite of your favorite dish. Here are...

In the world of food, there are destinations that capture the hearts and palates of culinary enthusiasts. Prince Edward County, nestled in Ontario, Canada, has emerged as one such haven for foodies seeking unforgettable gastronomic experiences. At Branding & Buzzing, we're excited to delve into...

Is TikTok gearing up for a shift towards longer, horizontal videos? The recent buzz suggests so, and it’s sparking speculation about the platform's future direction. Could this change be influenced by Apple's latest release, the Apple Vision Pro? This mixed-reality headset promises a blend of...

We'd like to remind our readers that our food marketing agency is the Canadian agency of record for DISCUS. Here's an insightful article by Nicola Carruthers, published on January 23, 2024, discussing the positive trajectory of rye whiskey in the market. Titled "Rye Smile: America’s Original...