Reels work better than static posts when restaurant marketing on Instagram because they allow you to create more engaging and dynamic content that can capture the attention of your audience. Here are a few reasons why:
- Attention-grabbing: Reels are short and fast-paced videos that can capture the attention of your audience quickly. With Instagram’s algorithm, Reels have a better chance of appearing on the Explore page, which means that they can be seen by a wider audience.
- Versatile: Reels offer more creative freedom than static posts, allowing you to showcase your food in different ways. You can create time-lapse videos of the food being prepared, showcase the final product, or even feature customer reactions to your food.
- Shareable: Reels are easy to share, and users can tag their friends, comment, and like the content. This means that Reels have the potential to go viral, which can help increase the visibility of your restaurant and bring in more customers.
- Brand Personality: Reels allow you to showcase your restaurant’s personality and values, which can help build a connection with your audience. By sharing behind-the-scenes footage of your restaurant, you can help your audience feel like they are a part of your brand and encourage them to visit your restaurant.
According to The Business of Apps Reels engagement rates were 35% higher than other content types, followed by carousels, video and images. Some 80% of brands published at least one Reel on the popular app during the third quarter. That’s an increase of 41%. Reels were the most popular type of format within sports with 92% of sports organizations and event providers and 88% of sporting goods brands boosting engagement with Reels
A study by Marketing Charts in Q3 of 2022 stated Reels have “incredible reach rates,” at almost 40% for the smallest accounts, more than 10 times higher than the reach rates of other post types for profiles with 0-5,000 followers. Reach rates were consistently higher for Reels than other post types (by a multiple of 2.5-12x) regardless of the profile’s follower count.
Don’t have time to do it yourself?
You are a chef, not a content creator?
Overall, Instagram Reels can be an effective tool for restaurant marketing as they allow you to create engaging and dynamic content that can help capture the attention of your audience and increase the visibility of your restaurant.