Instagram Reels is the tool of today to help restaurants update their marketing strategy and reach new customers. Here is our step-by-step blog from our experience to get you started.
- Showcase Your Food: Use Instagram Reels to showcase your restaurant’s most popular dishes by making short videos of your food being cooked, plated, or enjoyed by happy customers.
- Highlight Your Restaurant’s Atmosphere: Our short videos capture the ambiance of your restaurant. Show off your decor, lighting, and seating arrangements to give viewers a sense of what it’s like to dine at your restaurant. You spent time making it an experience – show it.
- Share Behind-the-Scenes Content: Capture behind-the-scenes video that highlights your restaurant’s culture and values. For example, share videos of your staff preparing for a busy night, or feature your chefs discussing how they source ingredients.
- Collaborate with Influencers: Collaborate with food influencers or local bloggers to create engaging Reels that highlight your restaurant’s unique offerings. This can help increase your reach and attract new customers. We have worked with and continue to work with over 1000 Ontario influencers (that’s no typo!)
- Offer Promotions and Deals: We will create short videos showcasing the promotion or discount, and include a call-to-action for viewers to visit your restaurant. Often our agency is tasked with coming up with compelling LTO’s that match your brand. Always keeping in mind how to best showcase those offerings on Instagram Reels
- Interact with Customers: The Reels tool is a great way for your digital team to interact with your customers. We do this by responding to comments and messages and featuring user-generated content in your Reels. This helps build a sense of community around your restaurant and can increase customer loyalty.
But why work with OUR food marketing agency?
- Conceptualization: Our agency works with you and the creative team to conceptualize the Instagram reel video. It is all about coming up with ideas and designs that will help convey the message and mood of the videos.
- Visual Storytelling: We are experts at visual storytelling. Our producers and director know how to use color, composition, and imagery to create an emotional impact and engage the audience.
- Coordination: We pride ourselves on how well we can coordinate with other members of the video team, such as the camera crew, lighting team, and sound engineers, to ensure that all aspects of the video are working together to create a cohesive product. Efficiency leads to better videos with less production time.
By using Instagram Reels, you can update your restaurant’s marketing strategy and reach a new audience of potential customers. Our key to success is we are creative and authentic with your content, and we have a proven track record using the platform to showcase what makes restaurants unique.