Blog

Creating Powerful Success Stories for FCC: A Turnkey Approach to Video Production At Branding & Buzzing, we love finding creative ways to make content creation seamless for our clients while delivering powerful results. Recently, we partnered with Farm Credit Canada (FCC) on a special project. Instead...

Understanding Woofers: Marketing to "Well Off Old Folks" As the population ages, a new demographic has emerged that brands must consider: Woofers, or "Well Off Old Folks." This group encompasses older adults who have both the financial resources and the desire to enjoy life to the...

(TOM) refers to customers from Toronto, Ottawa, and Montreal—key urban centers with shared characteristics and preferences. These TOM customers typically travel 2-4 hours to reach destinations like the Bay of Quinte, Belleville, Brighton, and Kingston, often by car or train. They are drawn to unique...

Navigating the World of Trade Associations: A Specialist’s Perspective At Branding & Buzzing, we've become specialists in working with trade associations, particularly in the food and beverage industry. The key to successful marketing in this space is understanding that you're often marketing a product, not a...

Hiring :: Social Media Manager Why join Branding & Buzzing? If you're passionate about food and beverage and looking to sharpen your social media skills in the industry, our boutique agency is the place for you! Located in  Prince Edward County, we offer a hybrid work...

Discover the Charm of Calvados: A Taste of Normandy with a Modern Twist Calvados, the apple or pear brandy from Normandy, France, is a hidden gem in the world of spirits. Renowned for its rich history, versatility, and distinctive flavor profile, this spirit has been enjoyed...

Establishing your RTB, KPIs, and ROI for Marketing plan and Strategy  In marketing, it's essential to understand the basics that drive success. Three key elements are Reason to Believe (RTB), Key Performance Indicators (KPIs), and Return on Investment (ROI). These help in creating strong campaigns, measuring...

 Experience Culinary Excellence at "Flame to Table" with Chef Matt Basile   Date: Sunday, August 11th, 2024 Time: 5:30 pm Location: Sand & Pearl, 1705 County Rd 12, Prince Edward County, ON Tickets: $195 per person Purchase your tickets HERE. Branding & Buzzing is thrilled to present a one-of-a-kind culinary event, "Flame...

Maximizing Social Media for Food and Beverage Associations: A Strategic Approach   In the dynamic world of food and beverage (F&B), the community thrives on both personal connections and digital interactions. Social media platforms, particularly Instagram, offer a unique opportunity to tell a category’s story, make friends,...

Celebrating Indigenous Trade: A Memorable Experience at the USDA Trade Mission   We at Branding & Buzzing recently had the privilege of attending an extraordinary event: the first USDA Trade Mission dedicated to Indigenous products. Representing us at this event was Eric Wood, who shared his insights...

Laptops Down, It's Cocktail Time: Exploring the Manhattan Cocktail     [video width="1080" height="1920" mp4="https://brandingandbuzzing.com/wp-content/uploads/2024/07/MANHATTAN-WITH-TEXT.mp4"][/video]   In today's fast-paced world, taking a moment to unwind with a meticulously crafted cocktail can be a transformative experience. While there are countless options to choose from, few drinks exude sophistication and timeless appeal...

Why Brands Should Consider Extending Their Brand with Spotify Playlists     In today's digital age, connecting with your audience goes beyond traditional marketing channels. Brands need to find innovative ways to engage with their customers, and creating a Spotify playlist is one such creative strategy. Recently, No...

Influencer Marketing Success: DOLE Canada Campaign Highlights   At Branding & Buzzing, we thrive on creating impactful influencer campaigns that connect brands with their ideal audiences. When DOLE Canada partnered with us for an influencer marketing initiative, we knew this would be an exciting opportunity to showcase...

Boost Your Brand with the Grow Ontario Market Initiative   In the competitive world of food and beverage marketing, finding innovative ways to elevate your brand can be challenging. Thankfully, the Grow Ontario Market Initiative provides a golden opportunity to secure funding for your marketing endeavors. Coupled...

Elevate Your Media VIP Events with These Top Marketing Strategies! Are you looking to create unforgettable media VIP events that leave a lasting impression? Whether you're aiming to showcase a new product, celebrate a milestone, or strengthen relationships with key media figures, the right marketing strategies...

The Fast Food Phenomenon of 1999: A Look Back The year 1999 was a pivotal time in many ways. It was the dawn of a new millennium, and with it came the anxieties and excitement of Y2K. It was also a time when fast food reigned...

Branding & Buzzing Welcomes New Client: Juicy Wine and Spirits We are thrilled to announce that Branding & Buzzing has partnered with Juicy Wine and Spirits, a dynamic company bringing unique wines and spirits from around the world to Ontario. Utilizing the recently updated consignment program...