Blog

  In today’s digital age, where social media platforms provide a powerful stage for personal branding, becoming a cocktail and alcohol influencer offers an exciting way to share your mixology passion and expertise. From crafting innovative cocktails to creating mouthwatering content, Canada’s vibrant bar scene is...

As enthusiasts of the food and beverage world, there's a particular joy that sweeps over us when a beverage takes center stage, especially when it's a classic cocktail. Today, we're delving into the world of the Boulevardier, a captivating concoction that has been making waves...

In the realm of food and beverage, where presentation and taste go hand in hand, your brand's identity is paramount. Whether your offerings exude the street food's casual charm or the elegance of high-end cuisine, consistent communication is the key to making a lasting impression....

Pizza, the universal comfort food, has been captivating taste buds worldwide for centuries. Its versatile nature allows for countless variations, but one topping stands out among the rest, sparking debates and heated discussions: pineapple. Loved by some and reviled by others, pineapple pizza has carved...

In recent years, "media responsibility" has emerged as a critical focus for food businesses and brands in Canada. This concept intertwines with essential topics such as safety and expression, diversity, equity and inclusion, privacy, transparency, sustainability, and responsible business practices. The food marketing industry is...

When it comes to marketing, great storytelling is essential to connecting with customers. Consumers nowadays are smarter and they know whether brands are genuinely making an effort to build relationships with them. Sharing compelling stories and messages strengthens your brand’s relationship with your target audience. Here...

  In the world of content creation, there's a vast ocean of possibilities when it comes to reaching your target audience. From blog posts and videos to social media updates and more, there's no shortage of platforms to share your message. However, one medium that's been...

In the realm of branding, your brand's personality is what sets you apart from the crowd, creating a lasting impression in the minds of your audience. It's the essence of who you are as a brand, influencing how people perceive and connect with you. Whether...

[caption id="attachment_13810" align="aligncenter" width="626"] Young tiktoker recording videos at home, she is using a smartphone and a ring light[/caption] TikTok is at it again, breaking new ground and reshaping the digital advertising landscape. In a recent company announcement, the social media giant unveiled an exciting feature...

FOR IMMEDIATE RELEASE   **Branding & Buzzing Embarks on U.S. Venture: Announces Expansion with New Florida Office**   Toronto, Canada – [September 1st 2023]   Leading marketing agency Branding & Buzzing is thrilled to announce its strategic expansion into the United States with the opening of its first American outpost. Specializing...

Objective: Generating Excitement through a Community of Food Enthusiasts Harnessing the power of a community of culinary, our aim was to cultivate an online buzz. Within this network, innovative content creators and skilled recipe artisans propelled Le Grec to new heights through the captivating platforms of...

 10 Steps to Becoming a Foodie Influencer in Canada   In today's digital age, where social media platforms provide a powerful stage for personal branding, becoming a foodie influencer offers an exciting way to share your culinary passion and expertise. From exploring diverse cuisines to creating mouthwatering...

In today's competitive landscape, businesses that prioritize customer-centric strategies are flourishing by leveraging data to tailor messages to precise audiences at optimal moments. This evolution in data utilization demands a solid foundation for data strategy. Enter the Conversions API—a transformative tool designed to establish a direct...

The partners at the agency, along with their colleagues and friends, have been abuzz and chatty by the rollout of Bill C-18. This legislative development has not only ignited some wild discussions but also sparked engaging debates and led to exploring intriguing rabbit holes. Lets...

Welcome to our six-part series where we will explore the numerous ways you can leverage Meta Partnership Ads to enhance your business. Nowadays, our food and beverage clients typically allocate a marketing budget ranging from 5% to 12% of their revenue. If you're a newer...