Instagram Hacks Every Food Brand Needs to Know Instagram is a feast for the eyes, especially for food lovers. It’s the perfect platform to showcase delicious dishes, innovative recipes, and behind-the-scenes content from your kitchen or food business. But with so many accounts vying for attention,...
Keep your message short. People have a short attention span. Brevity👍....
AI is transforming food marketing by enabling brands to create personalized, data-driven campaigns that connect with consumers more effectively. Here's how AI is revolutionizing the industry: 1. Personalized Recommendations AI analyzes consumer behavior, preferences, and past interactions to provide tailored suggestions. For example: Food delivery apps use...
Unlocking Brand Potential with Rapid-Fire SWOT Analysis At Branding & Buzzing, we specialize in helping brands discover their unique voice and personality. One of our favorite and most dynamic tools for this is our Rapid-Fire SWOT Analysis—an exercise designed to bring fresh perspectives and quick thinking...
Bringing Comedy to the Table with 3 Stooges Poutine At Branding & Buzzing, we thrive on discovering what makes a brand truly unique—and then amplifying it in a way that resonates with its audience. One of our recent projects, working with 3 Stooges Poutine, took...
GMO Apples vs. Naturally Selected Apples: Understanding the Difference When it comes to apples, the choices seem endless. But behind the glossy skin and juicy bite lies a fascinating story of how these apples came to be. In this blog post, through our work with Washington...
Exciting News: Branding & Buzzing Welcomes Washington Apple Commission to Canada! We’re thrilled to announce that the Washington Apple Commission has chosen Branding & Buzzing to represent their incredible brand in Canada! Known for their premium quality and dedication to delivering the freshest, most delicious apples,...
Why Hiring a Creative Agency is the Key to Social Media Success In today’s digital-first world, social media isn’t just about posting content—it’s about creating engaging, scroll-stopping moments that resonate with your audience. While it might seem easy to handle in-house, there’s a compelling case for...
Eggs Around the World Campaign At Branding & Buzzing, we’re proud to highlight the success of our Q2 campaign for Conestoga Farms—a fun and engaging project that celebrated the global appeal and versatility of Conestoga eggs. The Eggs Around the World Campaign brought diverse, culturally inspired...
Case Study: Elevating Calvados—A Heritage Spirit in the Modern Market At Branding & Buzzing, we thrive on transforming the narrative of niche brands into compelling stories that resonate with modern audiences. This case study highlights how we worked to elevate European Geographic Indication Spirits, particularly Calvados,...
Cheers American Whiskey and Spirits: Tasting Events in Vancouver and Winnipeg This summer, Cheers American Spirits hosted exclusive tasting events in Vancouver and Winnipeg, showcasing the best of American craft distilleries. These events were a celebration of innovation and tradition, bringing the rich flavors of American...
Breathing in the Buzz: A Look Back at Toronto’s Oxygen Bars By Sean Beckingham, Branding & Buzzing Toronto in the late ‘90s and early 2000s was a city humming and for a moment it was apparent in the oxygen bar craze. If you lived there then—or worked...
Why My Instagram Doesn’t Matter (And Why That’s Okay) By Sean Beckingham, Partner of Branding & Buzzing As the owner of a marketing agency, people often expect my Instagram to be the epitome of a perfectly curated feed. They assume my profile should look like a Pinterest...
The Power of Influencer Marketing: How Our Campaign Delivered Big Results In today’s digital landscape, influencer marketing has become a cornerstone of effective brand promotion, blending authentic storytelling with strategic advertising to capture the attention of target audiences. At Branding & Buzzing, we recently launched an...
By Sean Beckingham, Branding & Buzzing agency partner In reflecting on my career as a magazine art director and my more recent experiences with media buying at Branding & Buzzing, one thing has become increasingly clear: the essence of advertorials has shifted, and not always for...
Reevaluating Marketing Investments: Optimizing for Success In today's dynamic market landscape, it's imperative to assess our marketing strategies not by the volume of our spending but by the effectiveness and allocation of our investments. Recent insights from industry leaders underscore the importance of strategic investment over...
The 1990s were an unforgettable decade filled with grunge music, baggy jeans, and the rise of the internet, but our kitchens were also undergoing their own revolution. While we rocked chokers and flannel shirts and tuned into "Friends" and "The Fresh Prince of Bel-Air," infomercials...
The Power of Customer Success Story Marketing: Showcasing FCC's Impact Through Video In today’s digital marketing landscape, storytelling has become one of the most powerful tools for engaging an audience. At Branding & Buzzing, we’ve taken this concept to the next level with Customer Success Story...
Top 5 Easiest Foods to Import into Canada: A Quick Guide If you're planning to import food into Canada, you're probably wondering which types of food are the easiest to bring across the border. While every food item must meet the Safe Food for Canadians Regulations...
A Toast to Woofers: Wine Tasting Event for Well-Off Old Folks We’re excited to announce an upcoming wine tasting event tailored specifically for a special community of Woofers – Well-Off Old Folks who know how to enjoy the finer things in life. This exclusive event is...
Bourbon Day Event Recap: A Celebration of American Whiskey with a Taste of Tennessee On Bourbon Day, we teamed up with our client, the Distilled Spirits Council of the USA, to host an unforgettable celebration of American whiskey culture in Canada. Held on June 14th, this...
Branding & Buzzing Partners with Memorial Market Place to Revitalize a Belleville Landmark At Branding & Buzzing, we’re thrilled to announce our latest project, the rebranding and relaunch of the iconic Memorial Market Place in Belleville’s downtown core. As a historic venue, the former Memorial Arena...
Creating Powerful Success Stories for FCC: A Turnkey Approach to Video Production At Branding & Buzzing, we love finding creative ways to make content creation seamless for our clients while delivering powerful results. Recently, we partnered with Farm Credit Canada (FCC) on a special project. Instead...
Understanding Woofers: Marketing to "Well Off Old Folks" As the population ages, a new demographic has emerged that brands must consider: Woofers, or "Well Off Old Folks." This group encompasses older adults who have both the financial resources and the desire to enjoy life to the...
(TOM) refers to customers from Toronto, Ottawa, and Montreal—key urban centers with shared characteristics and preferences. These TOM customers typically travel 2-4 hours to reach destinations like the Bay of Quinte, Belleville, Brighton, and Kingston, often by car or train. They are drawn to unique...
