Blog

Boost Your Brand with the Grow Ontario Market Initiative   In the competitive world of food and beverage marketing, finding innovative ways to elevate your brand can be challenging. Thankfully, the Grow Ontario Market Initiative provides a golden opportunity to secure funding for your marketing endeavors. Coupled...

Elevate Your Media VIP Events with These Top Marketing Strategies! Are you looking to create unforgettable media VIP events that leave a lasting impression? Whether you're aiming to showcase a new product, celebrate a milestone, or strengthen relationships with key media figures, the right marketing strategies...

The Fast Food Phenomenon of 1999: A Look Back The year 1999 was a pivotal time in many ways. It was the dawn of a new millennium, and with it came the anxieties and excitement of Y2K. It was also a time when fast food reigned...

Branding & Buzzing Welcomes New Client: Juicy Wine and Spirits We are thrilled to announce that Branding & Buzzing has partnered with Juicy Wine and Spirits, a dynamic company bringing unique wines and spirits from around the world to Ontario. Utilizing the recently updated consignment program...

Lightweight animation works well for Instagram Reels for several reasons: Engagement: Short, animated content captures attention quickly, making it perfect for the fast-paced nature of Instagram Reels. Engaging animations can boost viewer retention and interaction. Visual Appeal: Animations are visually stimulating and can convey messages...

Do I Need a Food Import License? A Guide for Importing Food into Canada When importing food into Canada, understanding the regulations is crucial for success. If you're asking, "Do I need a food import license?" the answer is likely yes. All food imported into Canada...

Sweet Success: Creating Stunning Content for La Rocca Cakes [video width="1080" height="1920" mp4="https://brandingandbuzzing.com/wp-content/uploads/2024/12/202412051944.mp4"][/video] At Branding & Buzzing, we specialize in bringing brands to life through dynamic content and strategic storytelling. One of our sweetest collaborations has been with La Rocca Creative Cakes, a renowned name in the...

In the fast-paced world of digital marketing, capturing attention quickly and effectively is crucial. This is where micro clips come into play—small, impactful content designed specifically for Instagram Stories and Reels. These snippets are often just a few seconds long but pack a punch in...

Influencer marketing leverages the reach and authenticity of social media influencers to promote brands and products. This approach is particularly effective in the food industry, where consumers seek relatable and trustworthy recommendations.     Benefits of Influencer Marketing    Increased Brand Awareness    - Influencers can introduce your brand to new...

Stop Chasing the Wild Goose Too many modern marketers make the mistake of pinning their focus and attention on shiny vanity metrics followers, clicks, likes, impressions, and page views. Vanity metrics are indicators; don't ignore them, but don't confuse them for top-level goals. If you can't...

How Conestoga Farms Eggs Cracked the Code on Fresh, Local, and Premium Quality   At Branding & Buzzing, we’ve spent years working with exceptional food and beverage brands that prioritize quality, sustainability, and innovation. One standout success story is Conestoga Farms Eggs, a premium egg brand trusted...

Mini Mics, Big Reactions: A Fun Way to Engage Customers When it comes to content campaigns, sometimes the simplest tools create the biggest impact. One of our favorite strategies? The mini mic challenge—asking customers to try a product and capture their real-time reactions. This approach works exceptionally...

From Buffet to Banquet Mastering Video Marketing Recipes Make your videos as enticing as a buffet spread! In the world of video content, just serving up videos won’t fill your audience’s appetite. You've got to cook up something special to keep them coming back for seconds. Ben...

Understanding the Millennial Mom As the marketing landscape continually evolves, it's essential to recognize and understand emerging demographic categories. One such group that deserves particular attention is the "Millennial Mom." These women, born between 1981 and 1996, are now raising Generation Alpha (children born from 2010...

Conestoga Farm Eggs seeks male and female models, ages 8-40 for a fun-filled video shoot in Prince Edward County! We are now casting 1 female, 1 male, and 2 children to shoot social media content to be used on digital platforms in Ontario only. Candidates must be...

Mastering the Art of Logo Design for Your Food Brand Creating a memorable and effective logo is crucial for any food brand. Your logo isn't just a pretty picture; it's a visual representation of your brand's identity and values. It needs to be versatile enough to...

Are you based in Prince Edward County or nearby? Are you eager to collaborate with a local agency that serves clients from bustling cities? Whether you specialize in food styling, photography, videography, or graphic design, we're interested in connecting with you!

Caution Area (noun) Definition: Caution areas represent designated zones within the frame of visual content, meticulously curated to ensure the visibility and unobstructed presentation of vital brand elements. These areas serve as a proactive safeguard, preserving the integrity of content amidst the dynamic landscape of evolving...

Understanding RTB, KPIs, and ROI in Marketing In the ever-evolving landscape of marketing, it is essential to understand the underlying principles that drive successful campaigns. Among these principles, Reason to Believe (RTB), Key Performance Indicators (KPIs), and Return on Investment (ROI) are paramount. These elements not...

  Welcome to "Laptops Down, It's Cocktail Time" brought to you by Branding & Buzzing, where we celebrate the art of mixology and all things cocktail-related. As passionate cocktail fans, we invite you to visit our clients Cheers! American Spirits website for more cocktail inspiration to...