Teaming up with client Bonne Maman, our team harnessed the social engaging power of Facebook Live and IGTV alongside three industry influencers to get our target audiences crafting in different ways with Bonne Maman jam and their signature jars.
The State of Influencer Marketing was a virtual roundtable hosted in Spring 2020 after the COVID-19 pandemic caused a shutdown of industries across Canada, putting many brand-creator programs to an immediate, unpredictable halt.
After one last in-office day together on Friday the 13th, our team gathered some of their belongings just in case, not knowing what the weekend or coming business days would bring.
With physical distancing bringing people virtually closer, what better time to pivot your brand's unique experiences by bringing your desired guest list together for an evening of on-brand fun and informative communication from the comfort of their own homes. Here's how.
We are in the midst of constant change and unpredictability, and marketers are having to take already planned out strategies and start almost completely over.
Since the inception of the COVID-19 crisis in Canada, Restaurants Canada has provided resources and guidance to its members through a variety of platforms.
As the always loveable Fred Rogers was once told by his mother during a scary time in the news, “Look for the helpers. You will always find people who are helping.”
1.45 billion people log onto Facebook every day. It’s one of the most powerful tools to market to people world-wide or target an audience in your own backyard.
Each new year, it’s important to not only know what’s going on in our own business(es) but also the ongoing developments and predictions for the industries and platforms around us.
From the frozen lakes and lands of Alberta to the sunny west coast, to the east and back again, 2019 was a well-travelled year thanks to our most kilometer-full collaboration yet, a culinary tour across Canada with our client, Club House®.
While there are many different elements to hosting around the holidays, our guests were more than ready after an exclusive evening of classic cocktails and charcuterie how-to's with our client, Stonewall Kitchen.
As you might have recently read on our blog, our team recently had an Edible Story outing to round out our 2019 together. There, we made that night's home-cooked meal for 40 hungry citizens at Good Shepherd Ministries.
For the last few years, our team ethos come holiday time has been one of giving back (#BBGivesBack) to the communities through meaningful charitable donations, rather than wrapped gifts and sparkly swag.