Blog

  As pioneers in the field of influencer marketing, our agency has been at the forefront of this transformative industry since 2011. Back then, influencers were fondly referred to as "Tweeters" or "bloggers," reflecting the nascent stages of what has now evolved into a dynamic ecosystem...

American Whiskey Gift Guide: Elevating Gifting for the Holiday Season For the Holiday 2023 season, we launched the "American Whiskey Gift Guide" campaign, a thoughtful initiative to position whiskey as the ultimate holiday gift. This project was designed to showcase whiskey’s versatility as a premium, thoughtful...

LCBO 2023 Spirits Update Representing our spirits clientele, we participated in the Drinks Ontario webinar hosted by the LCBO, gaining valuable insights into spirit sales in Ontario. Excitingly, on page 6, we discovered that sales of American whiskey have seen a notable increase. For your convenience,...

Leveraging Diverse Influencers for Maximum Impact Influencer marketing isn’t a one-size-fits-all approach. Different influencers bring unique perspectives, audiences, and credibility to a brand’s message. At Branding & Buzzing, we have firsthand experience in crafting influencer strategies that reach multiple segments effectively. One standout example is our...

In today's digital landscape, marketing agencies are increasingly turning to artificial intelligence (AI) to streamline processes, enhance creativity, and boost campaign performance. For food brands seeking to stay ahead of the curve, integrating AI into marketing strategies can offer significant advantages. However, it's crucial to...

Are you ready to whip up a deliciously effective food marketing plan for your company? Before you dive into the kitchen, it's essential to understand some key ingredients that will help you cook up success: RTB (Reason to Believe), KPIs (Key Performance Indicators), and ROI...

Thinking of spicing up your food brand’s marketing game? It’s time to grill those potential marketing agencies with some sizzling questions before taking the plunge. After all, finding the perfect match can be as satisfying as the first bite of your favorite dish. Here are...

In the world of food, there are destinations that capture the hearts and palates of culinary enthusiasts. Prince Edward County, nestled in Ontario, Canada, has emerged as one such haven for foodies seeking unforgettable gastronomic experiences. At Branding & Buzzing, we're excited to delve into...

By Sean Beckingham It's been more than 15 years since I produced and directed a fashion campaign. While Branding & Buzzing had undertaken a few projects in the past, such a lingerie shoot, Eaton Centre campaign and Manulife Centre winter ads, we eventually made a conscious...

A Night of European Elegance: Wine & Culinary Pairing at La Palma At Branding & Buzzing, we believe the best way to experience wine is through great food, expert pairings, and immersive storytelling. That’s exactly what we created at La Palma, where we hosted an exclusive...

Is TikTok gearing up for a shift towards longer, horizontal videos? The recent buzz suggests so, and it’s sparking speculation about the platform's future direction. Could this change be influenced by Apple's latest release, the Apple Vision Pro? This mixed-reality headset promises a blend of...

We'd like to remind our readers that our food marketing agency is the Canadian agency of record for DISCUS. Here's an insightful article by Nicola Carruthers, published on January 23, 2024, discussing the positive trajectory of rye whiskey in the market. Titled "Rye Smile: America’s Original...

25 ways PR and marketing firms can thrive   1. Establish and communicate your mission and principles early. Stay true to both. 2. It may be obvious, but be the best at what you do. 3. Build/ and nurture lasting relationships: be the company people know, like and...

Are you considering hiring a marketing agency to boost your business’s visibility and reach? Collaborating with the right agency can be a game-changer for your brand, but it’s crucial to ask the right questions before making a commitment. Here are six essential questions to ask...

In the ever-evolving landscape of food trends, a new wave is sweeping across the industry – the rise of Nostalogic foods. These are products designed not just for sustenance but to enhance overall well-being, combining nutritional benefits with a focus on natural and wholesome ingredients....