An exciting development for food marketers and social media enthusiasts, Threads, Meta’s answer to the platform X (previously known as Twitter), is set to unveil its long-awaited web version this week, as reported by The Wall Street Journal. The absence of a web version had been a noticeable gap in the otherwise short-form posting service.
Mark Zuckerberg, CEO of Meta, recently announced the imminent introduction of this feature along with a significant enhancement in the search functionality. Presently, the platform only allows searches for usernames, a limitation that is soon to be addressed. These upgrades are anticipated to be available within the coming weeks.
Nevertheless, The Wall Street Journal indicates that the launch plans for this feature remain subject to possible changes. Adam Mosseri, who posted on Threads last week, shared that an early version of the web feature has been undergoing internal testing for a short period. However, he acknowledged that further refinement is necessary before it can be introduced to a wider audience.
Threads emerged on the scene as a rudimentary alternative to Twitter, and within just over a month and a half, it garnered a staggering user base of over 100 million. This growth was fueled by the participation of celebrities and brands eager to engage with the platform’s unique offerings. Despite this swift rise, the absence of certain crucial features was evident. To address this, the company has been progressively integrating new functionalities. Notably, the addition of a follow feed and the option to verify links using Mastodon profiles hints at Meta’s potential commitment to embracing the decentralized social network protocol Activity Pub.
As Threads prepares to step up its game by expanding onto desktop devices, users and observers alike eagerly anticipate a more comprehensive and feature-rich experience that aligns with the evolving demands of the social media landscape.