Ads play a crucial role in the digital marketing strategy for promoting food products. While organic content used to dominate the landscape in 2015, Facebook launched its ad system. Since then there has been a gradual shift towards allocating 10% of budgets for paid social ads. According to Sean Beckingham, a partner at the agency, the question of investing in paid ads arose from a client in 2016, leading to its inclusion in every proposal since then. To optimize your assets for the best performance on meta, we provide comprehensive guidance.
When designing ads for mobile platforms, it is essential to maximize screen coverage with captivating images and videos. Selecting the appropriate aspect ratio for different placements and formats is crucial (you can preview the placements to see how they appear) and ensure compatibility. Here are recommended aspect ratios for various placements and formats:
1. Feed Placements:
– Images: We recommend a square aspect ratio of 1:1.
– Videos: Opt for a vertical aspect ratio of 4:5.
2. Stories and Reels Placements:
– As most people hold their phones vertically, we recommend an aspect ratio of 9:16 to capture the entire screen.
3. Video Carousel Format:
– For a cohesive viewing experience, use a square aspect ratio of 1:1 and maintain consistent ratios across all videos in the carousel.
4. In-stream Video:
– To ensure the ads fit seamlessly within the videos, we recommend a horizontal aspect ratio of 16:9.
5. Meta Audience Network Placements:
– We suggest using a vertical aspect ratio of 9:16 for optimal display.
6. Instagram Shop:
– For this placement, we recommend a square aspect ratio of 1:1.
By following these recommendations, you can enhance the visibility and impact of your ads on meta platforms, effectively reaching your target audience.