At our digital marketing agency, we’ve reached a significant milestone – completing our 500th influencer marketing campaign! It’s been an incredible journey, and we’re excited to share our success story with you. In today’s digital landscape, influencer marketing has evolved from an optional tactic to an essential strategy, thanks to the explosive growth of social media. In fact, a whopping 90% of people are more likely to trust a recommended brand, even if the recommendation comes from strangers.
But let’s take a moment to rewind and reflect on how it all began for us.
Back in 2011, when Facebook had a modest 845 million users and Instagram had just 50 million, we launched our very first influencer program, known as the #Chickndip. If you’re feeling nostalgic, you can read all about it here. It was an exciting time, working with some fantastic clients and future industry powerhouses. Take a trip down memory lane with us!
Now, you might be wondering, what exactly is influencer marketing?
Influencer marketing is a powerful form of marketing that allows businesses to collaborate with individuals who have a loyal following, providing them with increased brand exposure. These influencers are often asked to create social media content that promotes products or services offered by companies.
Put simply, influencer marketing harnesses the influence of social media experts, known as influencers, who have gained credibility and trust within their niche. They leverage their dedicated followers to endorse and mention products, creating authentic connections between brands and their target audience.
When it comes to selecting the right influencer for your brand, you have two options: reach or niche. Choosing a high-reach influencer means tapping into a massive following, with numerous likes, views, and comments on their content. On the other hand, a niche influencer has a smaller, more specialized audience. Both approaches have their advantages and disadvantages.
Now, how can you determine if an influencer is a good fit for your brand?
Here are some key considerations to keep in mind when choosing an influencer:
- Understand your target audience: Gain a deep understanding of who your ideal customers are.
- Ensure relevance: Ensure that the influencer’s content aligns with your target audience’s interests and values.
- Choose your niche or desired reach: Decide whether you want to focus on a niche audience or maximize your reach through a larger following.
- Check followers and engagement rates: Scrutinize the influencer’s follower count and engagement rates to assess their genuine impact.
- Brand alignment: Verify that the influencer’s content aligns with your brand’s values, image, and messaging.
- Budget considerations: Take into account the influencer’s fees and determine if it aligns with your marketing budget.
- Platform selection: Consider the platform(s) where the influencer has the most impact, such as Instagram, YouTube, or TikTok, based on your target audience’s preferences.
Executing a successful influencer marketing campaign is no easy feat. It requires skillful coordination of various elements, including managing the expectations of both the influencer and the client, aligning brand messaging, and ensuring consistent posting frequency. Whether you’re an influencer seeking to collaborate with our esteemed clients or a brand eager to tap into the market, joining our program means more than just participating in one campaign. It means joining a program that embodies the experience and success of our past 500 programs.