Branding & Buzzing’s Insta-Decade at a Glance
#DYK October marks 10 years of Instagram!
26 October, 2020
Blog
Unboxing Italy with Chef Craig Harding & S. Pellegrino
In an online culinary experience with an extra tasty at home add-on, La Palma Celebrity Chef Craig Harding, S. Pellegrino and Sobrii brought foodies and cocktail fans from across Canada together, and the results were Italy Unboxed.
22 October, 2020
Our Nation’s Farmers; A Conversation on Canadian Foodservice’s Essential Friends with Ellen Pruden
For over 5 years, Branding & Buzzing has been proud to work with Manitoba's own Ellen Pruden, Canadian canola grower and director of Canola Eat Well.
09 October, 2020
Should Your Brand Launch a Giveaway on Instagram?
Looking at a person, brand or influencer’s profile, you’ve likely noticed that giveaway posts can be a lightning rod for likes, comments and shares on Instagram, and what business wouldn’t want a piece of that engagement pie?
28 September, 2020
Club House for Chefs, Support Fund Revive London, Ontario Food Scene
A major product staple in restaurant kitchens across the country, London, Ontario based-spice & seasoning brand Club House For Chefs has had a consistent presence complete with a voice of support for operators and the Canadian foodservice community throughout the COVID-19 pandemic.
03 September, 2020
Eggcellent Hacks: A Virtual Event with Conestoga Farms
Traditional Conestoga Farms workshops would have seen guests, egg cartons and our host gather at a lively kitchen-style venue in person. Instead, we were able to recreate the same eggciting magic through the power of digital platforms.
21 August, 2020
State of the Foodservice Industry: Navigating Pandemics & Products with Vince DiMaria
As the Division President (Eastern Canada) of Affinity Group Canada, Vince DiMaria oversees the development and upkeep of business relationships and strategical executions between distributors, manufacturers and restaurateurs in the Canadian foodservice industry.
21 August, 2020
Popular Instagram Trends of 2020 (& How We Utilize Them)
The world may have slowed down for a while but each month we kept our brands buzzing.
05 August, 2020
Mix (& Mingle) with your Markets, Host a Virtual Distillery Tour
Our client Distilled Spirits Council of the United States invited industry influencers, distributors and hospitality members to an enhanced distillery experience with Asheville, North Carolina’s Chemist Spirits, but online!
02 July, 2020
Influencer Marketing Video Content
Teaming up with client Bonne Maman, our team harnessed the social engaging power of Facebook Live and IGTV alongside three industry influencers to get our target audiences crafting in different ways with Bonne Maman jam and their signature jars.
13 May, 2020
The Art of the Virtual Whiskey Tasting
Just because venues are closed doesn't mean your audience needs to wait for their next tasting experience.
11 May, 2020
What You Need to Know from The State of Influencer Marketing 2020
The State of Influencer Marketing was a virtual roundtable hosted in Spring 2020 after the COVID-19 pandemic caused a shutdown of industries across Canada, putting many brand-creator programs to an immediate, unpredictable halt.
24 April, 2020
Make Every Wednesday Canada #TakeoutDay
After one last in-office day together on Friday the 13th, our team gathered some of their belongings just in case, not knowing what the weekend or coming business days would bring.
13 April, 2020
How to Host a Virtual Party for your Brand
With physical distancing bringing people virtually closer, what better time to pivot your brand's unique experiences by bringing your desired guest list together for an evening of on-brand fun and informative communication from the comfort of their own homes. Here's how.
27 March, 2020
How To Boost Influencer Marketing Results Through Branded Content Ads
Today more than ever, brands are dedicating large portions of their marketing dollars on influencer marketing, and it’s increasing every year.
24 March, 2020
Brand Marketing Pandemic Practices: 12 Rules to Follow
We are in the midst of constant change and unpredictability, and marketers are having to take already planned out strategies and start almost completely over.
23 March, 2020
Restaurants Canada’s Ongoing Responses to COVID-19
Since the inception of the COVID-19 crisis in Canada, Restaurants Canada has provided resources and guidance to its members through a variety of platforms.
23 March, 2020
Inspiring Ways Our Foodservice Community Has Come Together During COVID-19
As the always loveable Fred Rogers was once told by his mother during a scary time in the news, “Look for the helpers. You will always find people who are helping.”
20 March, 2020
How We Use Facebook Trends for Targeting in 2020
1.45 billion people log onto Facebook every day. It’s one of the most powerful tools to market to people world-wide or target an audience in your own backyard.
05 March, 2020
How to Make your Restaurant More Insta-Marketable
Does the content around your restaurant on Instagram have guests dining or scrolling by?
27 February, 2020
Why Your Food or Beverage Brand Deserves Distribution in Toronto
Whether you’ve only been once, read about it in a magazine or lived and worked here all your life, there’s something big for everyone in Toronto.
20 February, 2020
Why Your Whiskey Product Belongs in Ontario
The old saying goes, “good things grow in Ontario,” and it’s not just our fresh produce that applies.
31 January, 2020
Everything You Need To Know About Influencer Marketing In 2020
In this digital age, advertisements come in all shapes, sizes and across multiple channels.
20 January, 2020
Industry Forecasts You Need To Know For 2020
Each new year, it’s important to not only know what’s going on in our own business(es) but also the ongoing developments and predictions for the industries and platforms around us.
14 January, 2020
Branding & Buzzing goes Coast to Coast with Club House®
From the frozen lakes and lands of Alberta to the sunny west coast, to the east and back again, 2019 was a well-travelled year thanks to our most kilometer-full collaboration yet, a culinary tour across Canada with our client, Club House®.
07 January, 2020