By Sean Beckingham It's been more than 15 years since I produced and directed a fashion campaign. While Branding & Buzzing had undertaken a few projects in the past, such a lingerie shoot, Eaton Centre campaign and Manulife Centre winter ads, we eventually made a conscious...
In a world where the art of mixology is celebrated and cherished, there exist sanctuaries that elevate the cocktail experience to an unparalleled level. The World’s 50 Best Bars list is a testament to these havens of taste, creativity, and ambiance. As we journey through...
A Night of European Elegance: Wine & Culinary Pairing at La Palma At Branding & Buzzing, we believe the best way to experience wine is through great food, expert pairings, and immersive storytelling. That’s exactly what we created at La Palma, where we hosted an exclusive...
Is TikTok gearing up for a shift towards longer, horizontal videos? The recent buzz suggests so, and it’s sparking speculation about the platform's future direction. Could this change be influenced by Apple's latest release, the Apple Vision Pro? This mixed-reality headset promises a blend of...
In the ever-evolving landscape of the food industry, effective marketing campaigns play a pivotal role in establishing and growing a brand. As you embark on the journey of partnering with a food marketing agency, it's crucial to ensure that your collaboration is built on a...
FAQs Q: How do I find the right food marketing agency for my brand? A: Conduct thorough research, assess their previous campaigns, and ensure their expertise aligns with your industry. Q: What metrics should I focus on to measure the success of an influencer marketing...
We'd like to remind our readers that our food marketing agency is the Canadian agency of record for DISCUS. Here's an insightful article by Nicola Carruthers, published on January 23, 2024, discussing the positive trajectory of rye whiskey in the market. Titled "Rye Smile: America’s Original...
25 ways PR and marketing firms can thrive 1. Establish and communicate your mission and principles early. Stay true to both. 2. It may be obvious, but be the best at what you do. 3. Build/ and nurture lasting relationships: be the company people know, like and...
Are you in search of a content creator to amplify your brand's digital presence? At our marketing agency, we understand the importance of finding the right talent to drive your content strategy forward. Whether you're looking to launch a new campaign, revamp your social media...
Are you considering hiring a marketing agency to boost your business’s visibility and reach? Collaborating with the right agency can be a game-changer for your brand, but it’s crucial to ask the right questions before making a commitment. Here are six essential questions to ask...
Welcome to the Branding & Buzzings unofficial, zero science 2024 Trend Report! Every year, our team indulges in the thrilling game of predicting what we'll be devouring and diving into in the coming year. We've had some epic wins, like the 2017 call by agency...
Get ready for the pineapple craze in 2024! Pinterest, with its unique ability to analyze data from a whopping 482 million users, has made some intriguing predictions for the upcoming year. Unlike other social sites, Pinterest leveraged its vast user base and site searches to...
In the ever-evolving landscape of food trends, a new wave is sweeping across the industry – the rise of Nostalogic foods. These are products designed not just for sustenance but to enhance overall well-being, combining nutritional benefits with a focus on natural and wholesome ingredients....
In the ever-evolving landscape of technology, artificial intelligence (AI) and augmented reality (AR) have found their way into unexpected realms, including the culinary world. Imagine a lively Mexican food fiesta where the fusion of Meta and AI transports guests into a virtual realm of flavors,...
Welcome to the world of Peach Fuzz, Pantone's chosen hue for 2024, as Branding & Buzzing takes you on a delightful journey through the essence of this captivating color. Known for our expertise in food and beverage marketing, we're excited to unravel the potential of...
Celebrating a Milestone: Over 250 Cocktail Content Shoots and Edits Crafted for Our Valued Clients At Branding & Buzzing, we are thrilled to announce a significant achievement in our journey as a leading food and beverage marketing agency. As of 2025, we have successfully edited, shot,...
Branding & Buzzing: Who We Are in 2024 We take pride in our deliberate boutique agency of 14+ years, a choice driven by our passion for genuine connections. As agency partners, we genuinely appreciate and enjoy working directly with clients, selecting brands that resonate with us....
Beam Suntory, a distinguished member of the Distilled Spirits Council of the USA, is proud to bring you exciting news that is sizzling with craftsmanship and culinary excellence. As members of our client Cheers! we're delighted to share the details of an exclusive collaboration between...
Ready to Step into a world where your brand and culinary influencers? At our agency we are known for our commitment to fair compensation. As leaders in influencer marketing, we want you to rest assured that we've honed the art of rewarding culinary influencers through...
🎄✨ Tis the Season for Tree-mendous Holiday Fun! 🌲🌟 🌾🎄 As our agency winds down from a season of cultivating connections with our farming clients, we're still savoring the harvest of holiday cheer. While we reflect on the past, peer into the future, and gear up...
Are you ready to take your food product to the next level by tapping into the restaurant market? As you weigh your options, the decision between building a dedicated sales team to personally engage with restaurant owners or partnering with a food distributor can be...
In the world of food and beverage marketing, maintaining the interest of your audience is key to sustaining sales. Creative fatigue, or the weariness caused by repetitive ads, can be a significant hurdle in keeping your seasonal campaigns effective. If your audience has seen the...
In the ever-evolving landscape of artificial intelligence, Google continues to push the boundaries with its latest language model, Gemini AI. Designed to surpass its predecessor in both power and capability, Gemini stands as a testament to Google's commitment to advancing AI technologies. What sets Gemini...
In the ever-evolving world of sales, staying ahead of the curve is key to success. For sales reps in the food industry, the traditional sell sheet may have been the go-to tool, but it's time to embrace a more dynamic approach – training videos. In...
The Jarritos Canada Luchador Cross-Canada Tour was a standout marketing campaign conceptualized and executed by Branding & Buzzing to help Jarritos expand its footprint across Canada. The campaign celebrated the brand’s Mexican heritage by combining cultural storytelling with on-the-ground activation to build strong connections with...
